Emotional argumentation in a letter and in a post on Instagram

• Autor(a) principal: Cortez, Suzana Leite
• Data de Publicação: 2022
• Outros Autores: Catelão, Evandro de Melo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Entrepalavras
• Texto Completo: http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2422
• topic: Argumentation. Emotion. Point of view.; Argumentação. Emoção. Ponto de vista.

In this study, we problematize the argumentative work of pre-digital and digital texts, markedly passionate, which aim to act  on the interlocutor through the mobilization of emotions. This investigation  articulates concepts from text, discursive and enunciation theories. We support the hypothesis that, in the argumentation field, the search for agreement (or disagreement) can be a point of generation of emotion, mainly anchored in the preferable, that is, in the field of values and beliefs, which are empathically mobilized. By comparing suicide letters and Instagram posts, we aim, therefore, to discuss what kind of argumentative orientation is explored by enunciators in their productions. The analysis results indicate that the discourses are built in a very similar way in regard to the articulation of  points of view and choice of the types of arguments (real/preferable) with a language action targeted  by the subjects. In the  discursive genres that appeal to the sensitive, there seems to have a much more significant issue  regarding the use of values, facts, and evidence within the argumentative orientations. Bringing or questioning values and interests would also be a way to bring emotion to the discourse and to empathically defend points of view.