Planejamento estratégico nas microempresas em Pau dos Ferros/RN
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) |
Texto Completo: | https://repositorio.ufersa.edu.br/handle/prefix/6123 |
Resumo: | Given the competitive scenario in which companies are currently included, it is of fundamental importance that they have a differential in order to remain in the market and to have a higher profitability. In this context the paper seeks to present what is the strategic planning, the types of planning and to see the results that they provide. In order to obtain the data, a questionnaire was applied in 61 microenterprises, being classified as individual microentrepreneur, microenterprise and small enterprises. In order to obtain the data, a field survey was carried out to analyze the microenterprises in the city of Pau dos Ferros / RN. in the services and trade sectors, the type of research carried out was a quantitative. In this way the questionnaires had the greater objective to identify the competitive advantages that the companies obtain by doing the strategic planning and what the difficulties for the implementation of the same, in addition, through the questions could identify other factions within the microenterprises, as for example the concern of companies in relation to their competitors, if their managers have a vision of the company in the future, another point was whether the company does the strategic planning regularly. With all this, it was possible to achieve the objective, identifying the competitive advantages and the obstacles to the implementation of strategic planning. |
id |
UFER_ddf99cec3c36c590fc9fd6da4238d549 |
---|---|
oai_identifier_str |
oai:repositorio.ufersa.edu.br:prefix/6123 |
network_acronym_str |
UFER |
network_name_str |
Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) |
repository_id_str |
|
spelling |
Planejamento estratégico nas microempresas em Pau dos Ferros/RNPlanejamento EstratégicoVantagem CompetitivaMicroempresasStrategic PlanningCompetitive AdvantageMicroenterprisesCNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA E TECNOLOGIAGiven the competitive scenario in which companies are currently included, it is of fundamental importance that they have a differential in order to remain in the market and to have a higher profitability. In this context the paper seeks to present what is the strategic planning, the types of planning and to see the results that they provide. In order to obtain the data, a questionnaire was applied in 61 microenterprises, being classified as individual microentrepreneur, microenterprise and small enterprises. In order to obtain the data, a field survey was carried out to analyze the microenterprises in the city of Pau dos Ferros / RN. in the services and trade sectors, the type of research carried out was a quantitative. In this way the questionnaires had the greater objective to identify the competitive advantages that the companies obtain by doing the strategic planning and what the difficulties for the implementation of the same, in addition, through the questions could identify other factions within the microenterprises, as for example the concern of companies in relation to their competitors, if their managers have a vision of the company in the future, another point was whether the company does the strategic planning regularly. With all this, it was possible to achieve the objective, identifying the competitive advantages and the obstacles to the implementation of strategic planning.Diante do cenário competitivo no qual as empresas atualmente estão inclusas é de fundamental importância que as mesmas tenham um diferencial para se manter no mercado e ter uma maior rentabilidade. Neste contexto o trabalho busca apresentar o que é o planejamento estratégico, os tipos de planejamento e ver os resultados que proporcionam. Para este trabalho foi feita uma pesquisa de campo para se fazer uma análise nas microempresas na cidade de Pau dos Ferros/RN, para a obtenção dos dados foi aplicado o questionário em 61 microempresas, sendo elas classificadas como microempreendedor individual, microempresa e empresas de pequeno porte, nos setores de serviços e comércio, o tipo de pesquisa realizada foi uma pesquisa quantitativa. Deste modo os questionários tinham por objetivo maior identificar as vantagens competitivas que as empresas obtêm por fazer o planejamento estratégico e quais as dificuldades para a implementação do mesmo, além disso, através das perguntas pôde identificar outros paramentos dentro das microempresas, como por exemplo a preocupação das empresas em relação aos seus concorrentes, se seus dirigentes possuem uma visão da empresa no futuro, outro ponto abordado foi se a empresa faz o planejamento estratégico regularmente. Com tudo isso, foi possível atingir o objetivo, identificando as vantagens competitivas e os empecilhos de implementação do planejamento estratégico.Trabalho não financiado por agência de fomento, ou autofinanciadoUniversidade Federal Rural do Semi-ÁridoBrasilCentro Multidisciplinar de Pau dos FerrosUFERSASilva, Paulo Gustavo daFernandes Júnior, José Vivaldo MachadoNascimento, José Shirley Pessoa doLeite, Ávilo Ferreira2021-04-28T21:49:22Z2021-04-192021-04-28T21:49:22Z2018-04-19Monografiainfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionapplication/pdfLeite(2018) (LEITE, 2018)https://repositorio.ufersa.edu.br/handle/prefix/6123porLEITE, Ávilo Ferreira. Planejamento Estratégico nas Microempresas em Pau dos Ferros/RN. 2018. 34 f. Monografia (Graduação em Ciências e Tecnologia), Centro Multidisciplinar de Pau dos Ferros, Universidade Federal Rural do Semi-Árido, Pau dos Ferros, 2018.CC-BY-SAinfo:eu-repo/semantics/openAccessreponame:Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU)instname:Universidade Federal Rural do Semi-Árido (UFERSA)instacron:UFERSA2023-09-14T19:26:51Zoai:repositorio.ufersa.edu.br:prefix/6123Repositório Institucionalhttps://repositorio.ufersa.edu.br/PUBhttps://repositorio.ufersa.edu.br/server/oai/requestrepositorio@ufersa.edu.br || admrepositorio@ufersa.edu.bropendoar:2023-09-14T19:26:51Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) - Universidade Federal Rural do Semi-Árido (UFERSA)false |
dc.title.none.fl_str_mv |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
title |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
spellingShingle |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN Leite, Ávilo Ferreira Planejamento Estratégico Vantagem Competitiva Microempresas Strategic Planning Competitive Advantage Microenterprises CNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA E TECNOLOGIA |
title_short |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
title_full |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
title_fullStr |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
title_full_unstemmed |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
title_sort |
Planejamento estratégico nas microempresas em Pau dos Ferros/RN |
author |
Leite, Ávilo Ferreira |
author_facet |
Leite, Ávilo Ferreira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silva, Paulo Gustavo da Fernandes Júnior, José Vivaldo Machado Nascimento, José Shirley Pessoa do |
dc.contributor.author.fl_str_mv |
Leite, Ávilo Ferreira |
dc.subject.por.fl_str_mv |
Planejamento Estratégico Vantagem Competitiva Microempresas Strategic Planning Competitive Advantage Microenterprises CNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA E TECNOLOGIA |
topic |
Planejamento Estratégico Vantagem Competitiva Microempresas Strategic Planning Competitive Advantage Microenterprises CNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA E TECNOLOGIA |
description |
Given the competitive scenario in which companies are currently included, it is of fundamental importance that they have a differential in order to remain in the market and to have a higher profitability. In this context the paper seeks to present what is the strategic planning, the types of planning and to see the results that they provide. In order to obtain the data, a questionnaire was applied in 61 microenterprises, being classified as individual microentrepreneur, microenterprise and small enterprises. In order to obtain the data, a field survey was carried out to analyze the microenterprises in the city of Pau dos Ferros / RN. in the services and trade sectors, the type of research carried out was a quantitative. In this way the questionnaires had the greater objective to identify the competitive advantages that the companies obtain by doing the strategic planning and what the difficulties for the implementation of the same, in addition, through the questions could identify other factions within the microenterprises, as for example the concern of companies in relation to their competitors, if their managers have a vision of the company in the future, another point was whether the company does the strategic planning regularly. With all this, it was possible to achieve the objective, identifying the competitive advantages and the obstacles to the implementation of strategic planning. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-04-19 2021-04-28T21:49:22Z 2021-04-19 2021-04-28T21:49:22Z |
dc.type.driver.fl_str_mv |
Monografia info:eu-repo/semantics/bachelorThesis |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
Leite(2018) (LEITE, 2018) https://repositorio.ufersa.edu.br/handle/prefix/6123 |
identifier_str_mv |
Leite(2018) (LEITE, 2018) |
url |
https://repositorio.ufersa.edu.br/handle/prefix/6123 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
LEITE, Ávilo Ferreira. Planejamento Estratégico nas Microempresas em Pau dos Ferros/RN. 2018. 34 f. Monografia (Graduação em Ciências e Tecnologia), Centro Multidisciplinar de Pau dos Ferros, Universidade Federal Rural do Semi-Árido, Pau dos Ferros, 2018. |
dc.rights.driver.fl_str_mv |
CC-BY-SA info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
CC-BY-SA |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal Rural do Semi-Árido Brasil Centro Multidisciplinar de Pau dos Ferros UFERSA |
publisher.none.fl_str_mv |
Universidade Federal Rural do Semi-Árido Brasil Centro Multidisciplinar de Pau dos Ferros UFERSA |
dc.source.none.fl_str_mv |
reponame:Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) instname:Universidade Federal Rural do Semi-Árido (UFERSA) instacron:UFERSA |
instname_str |
Universidade Federal Rural do Semi-Árido (UFERSA) |
instacron_str |
UFERSA |
institution |
UFERSA |
reponame_str |
Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) |
collection |
Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) |
repository.name.fl_str_mv |
Repositório Digital da Universidade Federal Rural do Semi-Árido (RDU) - Universidade Federal Rural do Semi-Árido (UFERSA) |
repository.mail.fl_str_mv |
repositorio@ufersa.edu.br || admrepositorio@ufersa.edu.br |
_version_ |
1809747474956419072 |