Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas

Detalhes bibliográficos
Autor(a) principal: Mill, Henrique Caser
Data de Publicação: 2024
Outros Autores: Vargas, Lara Gorayeb, Rodrigues, Thiago de Almeida, Oliveira, Rhuan Jadjeschi, Soanno, Jamilly Furtado, Knupp, Thiago Corrêa
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Brazilian Journal of Production Engineering
DOI: 10.47456/bjpe.v10i1.43692
Texto Completo: https://periodicos.ufes.br/bjpe/article/view/43692
Resumo: The intensification of competition in the business environment has driven startups to formalize their internal practices to expand their market presence. Strategic planning plays a central role in this process. However, the literature lacks studies focusing on the conception and execution of strategic planning in industrial technology startups, also known as indtechs. This study aims to analyze the dynamics of elaborating and implementing strategic planning in these startups, seeking to identify patterns of success and areas for improvement. Thus, a survey was conducted, applying a questionnaire to five managers of indtechs in Espírito Santo. The results mapped relevant aspects of strategic planning in startups, such as the planning elaboration process, plan execution, time horizon, most used tools, internal relevance of planning, and access to external investments, highlighting best practices and challenges. Finally, this study provides for other indtechs to develop their own strategic plans, addressing the specificities of this process in startups, thus enriching the literature on the subject.
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spelling Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabasAnálisis de la planeación estratégica en startups: exploración de las prácticas y el contexto actual de las indtechs capixabasAnalysis of strategic planning in startups: exploring practices and the current context of capixaba’s indtechsPlanejamento EstratégicoStartup indtechTecnologia industrialStrategic planningStartup indtechIndustrial technologyPlanificación estratégicaStartup indtechTecnología industrialThe intensification of competition in the business environment has driven startups to formalize their internal practices to expand their market presence. Strategic planning plays a central role in this process. However, the literature lacks studies focusing on the conception and execution of strategic planning in industrial technology startups, also known as indtechs. This study aims to analyze the dynamics of elaborating and implementing strategic planning in these startups, seeking to identify patterns of success and areas for improvement. Thus, a survey was conducted, applying a questionnaire to five managers of indtechs in Espírito Santo. The results mapped relevant aspects of strategic planning in startups, such as the planning elaboration process, plan execution, time horizon, most used tools, internal relevance of planning, and access to external investments, highlighting best practices and challenges. Finally, this study provides for other indtechs to develop their own strategic plans, addressing the specificities of this process in startups, thus enriching the literature on the subject.A intensificação da competição no cenário empresarial tem impulsionado as startups a formalizar suas práticas internas para ampliar sua presença de mercado. O planejamento estratégico assume papel central nesse processo. Contudo, a literatura carece de estudos com foco na concepção e execução do planejamento estratégico em startups de tecnologia industrial, também conhecidas como indtechs. Este estudo visa analisar a dinâmica de elaboração e implementação do planejamento estratégico nessas startups, buscando identificar padrões de êxito e áreas de melhoria. Deste modo, uma pesquisa de levantamento foi conduzida, aplicando um questionário a cinco gestores de indtechs no Espírito Santo. Os resultados mapearam aspectos relevantes no planejamento estratégico em startups, como o processo de elaboração do planejamento, a execução do planejamento, o horizonte de tempo, as ferramentas mais utilizadas, a relevância interna do planejamento e o acesso a investimentos externos, destacando boas práticas e desafios. Por fim, este estudo oferece insights valiosos para que outras indtechs elaborem seus próprios planos estratégicos, abordando as especificidades desse processo em startups, enriquecendo assim a literatura sobre o tema.La intensificación de la competencia en el escenario empresarial ha llevado a las startups a formalizar sus prácticas internas para ampliar su presencia en el mercado. La planificación estratégica desempeña un papel central en este proceso. Sin embargo, la literatura carece de estudios centrados en la concepción y ejecución de la planificación estratégica en startups de tecnología industrial, también conocidas como indtechs. Este estudio tiene como objetivo analizar la dinámica de elaboración e implementación de la planificación estratégica en estas startups, buscando identificar patrones de éxito y áreas de mejora. Por lo tanto, se llevó a cabo una investigación de levantamiento, aplicando un cuestionario a cinco gerentes de indtechs en Espírito Santo. Los resultados mapearon aspectos relevantes de la planificación estratégica en startups, como el proceso de elaboración de la planificación, la ejecución de la planificación, el horizonte temporal, las herramientas más utilizadas, la relevancia interna de la planificación y el acceso a inversiones externas, destacando buenas prácticas y desafíos. Finalmente, este estudio proporciona ideas valiosas para que otras indtechs elaboren sus propios planes estratégicos, abordando las especificidades de este proceso en startups, enriqueciendo así la literatura sobre el tema.Universidade Federal do Espírito Santo - UFES2024-03-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfaudio/mpegaudio/mpegimage/pngimage/pngimage/pnghttps://periodicos.ufes.br/bjpe/article/view/4369210.47456/bjpe.v10i1.43692Brazilian Journal of Production Engineering; Vol. 10 No. 1 (2024): Regular Issue (January - March); 188-206Brazilian Journal of Production Engineering; Vol. 10 Núm. 1 (2024): Edición regular (enero - marzo) ; 188-206Brazilian Journal of Production Engineering; v. 10 n. 1 (2024): Número Regular (Janeiro - Março); 188-2062447-558010.47456/bjpe.v10i1reponame:Brazilian Journal of Production Engineeringinstname:Universidade Federal do Espírito Santo (UFES)instacron:UFESporengspahttps://periodicos.ufes.br/bjpe/article/view/43692/29779https://periodicos.ufes.br/bjpe/article/view/43692/29781https://periodicos.ufes.br/bjpe/article/view/43692/29780https://periodicos.ufes.br/bjpe/article/view/43692/29776https://periodicos.ufes.br/bjpe/article/view/43692/29777https://periodicos.ufes.br/bjpe/article/view/43692/29778https://periodicos.ufes.br/bjpe/article/view/43692/29833https://periodicos.ufes.br/bjpe/article/view/43692/29782Copyright (c) 2024 Brazilian Journal of Production Engineeringhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessMill, Henrique CaserVargas, Lara GorayebRodrigues, Thiago de AlmeidaOliveira, Rhuan JadjeschiSoanno, Jamilly FurtadoKnupp, Thiago Corrêa2024-04-06T16:29:03Zoai:periodicos.ufes.br:article/43692Revistahttps://periodicos.ufes.br/bjpePUBhttps://periodicos.ufes.br/bjpe/oairodrigo.r.freitas@ufes.br2447-55802447-5580opendoar:2024-04-06T16:29:03Brazilian Journal of Production Engineering - Universidade Federal do Espírito Santo (UFES)false
dc.title.none.fl_str_mv Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
Análisis de la planeación estratégica en startups: exploración de las prácticas y el contexto actual de las indtechs capixabas
Analysis of strategic planning in startups: exploring practices and the current context of capixaba’s indtechs
title Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
spellingShingle Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
Mill, Henrique Caser
Planejamento Estratégico
Startup indtech
Tecnologia industrial
Strategic planning
Startup indtech
Industrial technology
Planificación estratégica
Startup indtech
Tecnología industrial
Mill, Henrique Caser
Planejamento Estratégico
Startup indtech
Tecnologia industrial
Strategic planning
Startup indtech
Industrial technology
Planificación estratégica
Startup indtech
Tecnología industrial
title_short Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
title_full Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
title_fullStr Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
title_full_unstemmed Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
title_sort Análise do planejamento estratégico em startups: explorando as práticas e o contexto atual das indtechs capixabas
author Mill, Henrique Caser
author_facet Mill, Henrique Caser
Mill, Henrique Caser
Vargas, Lara Gorayeb
Rodrigues, Thiago de Almeida
Oliveira, Rhuan Jadjeschi
Soanno, Jamilly Furtado
Knupp, Thiago Corrêa
Vargas, Lara Gorayeb
Rodrigues, Thiago de Almeida
Oliveira, Rhuan Jadjeschi
Soanno, Jamilly Furtado
Knupp, Thiago Corrêa
author_role author
author2 Vargas, Lara Gorayeb
Rodrigues, Thiago de Almeida
Oliveira, Rhuan Jadjeschi
Soanno, Jamilly Furtado
Knupp, Thiago Corrêa
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Mill, Henrique Caser
Vargas, Lara Gorayeb
Rodrigues, Thiago de Almeida
Oliveira, Rhuan Jadjeschi
Soanno, Jamilly Furtado
Knupp, Thiago Corrêa
dc.subject.por.fl_str_mv Planejamento Estratégico
Startup indtech
Tecnologia industrial
Strategic planning
Startup indtech
Industrial technology
Planificación estratégica
Startup indtech
Tecnología industrial
topic Planejamento Estratégico
Startup indtech
Tecnologia industrial
Strategic planning
Startup indtech
Industrial technology
Planificación estratégica
Startup indtech
Tecnología industrial
description The intensification of competition in the business environment has driven startups to formalize their internal practices to expand their market presence. Strategic planning plays a central role in this process. However, the literature lacks studies focusing on the conception and execution of strategic planning in industrial technology startups, also known as indtechs. This study aims to analyze the dynamics of elaborating and implementing strategic planning in these startups, seeking to identify patterns of success and areas for improvement. Thus, a survey was conducted, applying a questionnaire to five managers of indtechs in Espírito Santo. The results mapped relevant aspects of strategic planning in startups, such as the planning elaboration process, plan execution, time horizon, most used tools, internal relevance of planning, and access to external investments, highlighting best practices and challenges. Finally, this study provides for other indtechs to develop their own strategic plans, addressing the specificities of this process in startups, thus enriching the literature on the subject.
publishDate 2024
dc.date.none.fl_str_mv 2024-03-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufes.br/bjpe/article/view/43692
10.47456/bjpe.v10i1.43692
url https://periodicos.ufes.br/bjpe/article/view/43692
identifier_str_mv 10.47456/bjpe.v10i1.43692
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://periodicos.ufes.br/bjpe/article/view/43692/29779
https://periodicos.ufes.br/bjpe/article/view/43692/29781
https://periodicos.ufes.br/bjpe/article/view/43692/29780
https://periodicos.ufes.br/bjpe/article/view/43692/29776
https://periodicos.ufes.br/bjpe/article/view/43692/29777
https://periodicos.ufes.br/bjpe/article/view/43692/29778
https://periodicos.ufes.br/bjpe/article/view/43692/29833
https://periodicos.ufes.br/bjpe/article/view/43692/29782
dc.rights.driver.fl_str_mv Copyright (c) 2024 Brazilian Journal of Production Engineering
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Brazilian Journal of Production Engineering
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
audio/mpeg
audio/mpeg
image/png
image/png
image/png
dc.publisher.none.fl_str_mv Universidade Federal do Espírito Santo - UFES
publisher.none.fl_str_mv Universidade Federal do Espírito Santo - UFES
dc.source.none.fl_str_mv Brazilian Journal of Production Engineering; Vol. 10 No. 1 (2024): Regular Issue (January - March); 188-206
Brazilian Journal of Production Engineering; Vol. 10 Núm. 1 (2024): Edición regular (enero - marzo) ; 188-206
Brazilian Journal of Production Engineering; v. 10 n. 1 (2024): Número Regular (Janeiro - Março); 188-206
2447-5580
10.47456/bjpe.v10i1
reponame:Brazilian Journal of Production Engineering
instname:Universidade Federal do Espírito Santo (UFES)
instacron:UFES
instname_str Universidade Federal do Espírito Santo (UFES)
instacron_str UFES
institution UFES
reponame_str Brazilian Journal of Production Engineering
collection Brazilian Journal of Production Engineering
repository.name.fl_str_mv Brazilian Journal of Production Engineering - Universidade Federal do Espírito Santo (UFES)
repository.mail.fl_str_mv rodrigo.r.freitas@ufes.br
_version_ 1822182185603432448
dc.identifier.doi.none.fl_str_mv 10.47456/bjpe.v10i1.43692

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