Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Brazilian Journal of Production Engineering |
Texto Completo: | https://periodicos.ufes.br/bjpe/article/view/33528 |
Resumo: | This study addresses the topic of Strategic Management and proposes to study business strategies in times of crisis in the real estate industry. It seeks to answer: what business strategies do real estate managers adopt in times of crisis; Thus, the objective proposes to analyze the business strategies of the branch during this period, through the case study of a large real estate company that works with high standard properties, located in Porto Alegre / RS. To make this objective feasible, the theoretical framework was initially approached, addressing the main concepts about strategy (conceptualization, administration and strategic positioning, growth, competitiveness and business strategies in practice, and the delineation of the crisis scenario in the period from 2014 to 2017). As a methodological proposal, the study used exploratory research with a range of qualitative data. The data collection technique used was a semi-structured interview, with content analysis and a non-sample probabilistic. After analyzing the data, it was possible to observe that the responses were unanimous with regard to the rules used in the organization, which forced them to correlate with the theoretical framework addressed, producing as a study professional and demonstrating, mainly, the direction of strategies adopted by the company object of the study. |
id |
UFES-11_cf18232ef90265817cb3e048050f6a5a |
---|---|
oai_identifier_str |
oai:periodicos.ufes.br:article/33528 |
network_acronym_str |
UFES-11 |
network_name_str |
Brazilian Journal of Production Engineering |
repository_id_str |
|
spelling |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RSEstratégias empresariais para vencer a crise: um estudo em empresa do ramo imobiliário de Porto Alegre/RSEstrategias empresariales para superar la crisis: un estudio en una empresa inmobiliaria de Porto Alegre/RSEstratégias; Mercado Imobiliário; Administração; CriseStrategies; Real state market; Administration; Crisis.EstrategiasMercado inmobiliarioadministraciónCrisisThis study addresses the topic of Strategic Management and proposes to study business strategies in times of crisis in the real estate industry. It seeks to answer: what business strategies do real estate managers adopt in times of crisis; Thus, the objective proposes to analyze the business strategies of the branch during this period, through the case study of a large real estate company that works with high standard properties, located in Porto Alegre / RS. To make this objective feasible, the theoretical framework was initially approached, addressing the main concepts about strategy (conceptualization, administration and strategic positioning, growth, competitiveness and business strategies in practice, and the delineation of the crisis scenario in the period from 2014 to 2017). As a methodological proposal, the study used exploratory research with a range of qualitative data. The data collection technique used was a semi-structured interview, with content analysis and a non-sample probabilistic. After analyzing the data, it was possible to observe that the responses were unanimous with regard to the rules used in the organization, which forced them to correlate with the theoretical framework addressed, producing as a study professional and demonstrating, mainly, the direction of strategies adopted by the company object of the study.Este estudio aborda el tema de la Dirección Estratégica y propone estudiar las estrategias empresariales en tiempos de crisis en el sector inmobiliario. Busca responder: qué estrategias de negocio adoptan los gestores inmobiliarios en tiempos de crisis; y, para eso, el objetivo propone analizar las estrategias de negocios de la sucursal durante este período, a través del estudio de caso de una gran empresa inmobiliaria que actúa con propiedades de alta gama, ubicada en Porto Alegre/RS. Para viabilizar este objetivo, inicialmente se constituyó el marco teórico abordando los principales conceptos en el tema de estrategia (conceptualización, gestión y posicionamiento estratégico, crecimiento, competitividad y estrategias empresariales en la práctica; y la delimitación del escenario de crisis en el período de 2014 a 2017). Como propuesta metodológica, el estudio utilizó una investigación exploratoria con una gama de datos cualitativos. La técnica de recolección de datos utilizada fue la entrevista semiestructurada, con análisis de contenido y muestreo no probabilístico. Después del análisis de los datos, fue posible observar que las respuestas fueron unánimes en cuanto a las estrategias utilizadas en la organización, lo que permitió una correlación con el marco teórico abordado, produciendo las conclusiones del estudio y demostrando, principalmente, la dirección de las estrategias adoptadas por la empresa objeto de estudio.O presente estudo aborda o tema Administração Estratégica e se propõe a estudar as estratégias empresariais em períodos de crise no ramo imobiliário. Busca-se responder: quais as estratégias empresariais os gestores de imobiliárias adotam em tempos de crise; e, para tanto, o objetivo propõe analisar as estratégias empresarias do ramo durante este período, por meio do estudo de caso de uma imobiliária de grande porte que atua com imóveis de alto padrão, situada em Porto Alegre/RS. Para viabilizar este objetivo, inicialmente constituiu-se o referencial teórico abordando os principais conceitos acerca do tema estratégia (conceptualização, administração e posicionamento estratégico, estratégias de crescimento, competitividade e empresariais na prática; e o delineamento do cenário da crise no período de 2014 a 2017). Como proposta metodológica, o estudo utilizou-se de pesquisa exploratória com abrangência de dados qualitativos. A técnica de coleta de dados utilizada foi entrevista semiestruturada, realizando-se análise de conteúdo e amostra não probabilística. Após a análise dos dados, foi possível observar que as respostas se demonstraram unânimes no que diz respeito às estratégias utilizadas na organização, o que permitiu correlacionar com o referencial teórico abordado, produzindo as conclusões do estudo e demonstrando, principalmente, o direcionamento das estratégias adotadas pela empresa objeto do estudo.Universidade Federal do Espírito Santo - UFES2021-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufes.br/bjpe/article/view/3352810.47456/bjpe.v7i1.33528Brazilian Journal of Production Engineering; Vol. 7 No. 1 (2021): Número Regular (Janeiro - Março); 41-57Brazilian Journal of Production Engineering; Vol. 7 Núm. 1 (2021): Número Regular (Janeiro - Março); 41-57Brazilian Journal of Production Engineering; v. 7 n. 1 (2021): Número Regular (Janeiro - Março); 41-572447-558010.47456/bjpe.v7i1reponame:Brazilian Journal of Production Engineeringinstname:Universidade Federal do Espírito Santo (UFES)instacron:UFESporhttps://periodicos.ufes.br/bjpe/article/view/33528/23139Copyright (c) 2021 Brazilian Journal of Production Engineering - BJPEhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRuwer, Leia Maria ErlichKleinowski, Hamilton LuisSouza, Tayrone Rocha de 2022-11-13T02:30:25Zoai:periodicos.ufes.br:article/33528Revistahttps://periodicos.ufes.br/bjpePUBhttps://periodicos.ufes.br/bjpe/oairodrigo.r.freitas@ufes.br2447-55802447-5580opendoar:2023-01-13T10:36:31.305203Brazilian Journal of Production Engineering - Universidade Federal do Espírito Santo (UFES)false |
dc.title.none.fl_str_mv |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS Estratégias empresariais para vencer a crise: um estudo em empresa do ramo imobiliário de Porto Alegre/RS Estrategias empresariales para superar la crisis: un estudio en una empresa inmobiliaria de Porto Alegre/RS |
title |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS |
spellingShingle |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS Ruwer, Leia Maria Erlich Estratégias; Mercado Imobiliário; Administração; Crise Strategies; Real state market; Administration; Crisis. Estrategias Mercado inmobiliario administración Crisis |
title_short |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS |
title_full |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS |
title_fullStr |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS |
title_full_unstemmed |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS |
title_sort |
Business strategies to overcome the crisis: a study in a real estate company in Porto Alegre/RS |
author |
Ruwer, Leia Maria Erlich |
author_facet |
Ruwer, Leia Maria Erlich Kleinowski, Hamilton Luis Souza, Tayrone Rocha de |
author_role |
author |
author2 |
Kleinowski, Hamilton Luis Souza, Tayrone Rocha de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ruwer, Leia Maria Erlich Kleinowski, Hamilton Luis Souza, Tayrone Rocha de |
dc.subject.por.fl_str_mv |
Estratégias; Mercado Imobiliário; Administração; Crise Strategies; Real state market; Administration; Crisis. Estrategias Mercado inmobiliario administración Crisis |
topic |
Estratégias; Mercado Imobiliário; Administração; Crise Strategies; Real state market; Administration; Crisis. Estrategias Mercado inmobiliario administración Crisis |
description |
This study addresses the topic of Strategic Management and proposes to study business strategies in times of crisis in the real estate industry. It seeks to answer: what business strategies do real estate managers adopt in times of crisis; Thus, the objective proposes to analyze the business strategies of the branch during this period, through the case study of a large real estate company that works with high standard properties, located in Porto Alegre / RS. To make this objective feasible, the theoretical framework was initially approached, addressing the main concepts about strategy (conceptualization, administration and strategic positioning, growth, competitiveness and business strategies in practice, and the delineation of the crisis scenario in the period from 2014 to 2017). As a methodological proposal, the study used exploratory research with a range of qualitative data. The data collection technique used was a semi-structured interview, with content analysis and a non-sample probabilistic. After analyzing the data, it was possible to observe that the responses were unanimous with regard to the rules used in the organization, which forced them to correlate with the theoretical framework addressed, producing as a study professional and demonstrating, mainly, the direction of strategies adopted by the company object of the study. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufes.br/bjpe/article/view/33528 10.47456/bjpe.v7i1.33528 |
url |
https://periodicos.ufes.br/bjpe/article/view/33528 |
identifier_str_mv |
10.47456/bjpe.v7i1.33528 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufes.br/bjpe/article/view/33528/23139 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Brazilian Journal of Production Engineering - BJPE https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Brazilian Journal of Production Engineering - BJPE https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Espírito Santo - UFES |
publisher.none.fl_str_mv |
Universidade Federal do Espírito Santo - UFES |
dc.source.none.fl_str_mv |
Brazilian Journal of Production Engineering; Vol. 7 No. 1 (2021): Número Regular (Janeiro - Março); 41-57 Brazilian Journal of Production Engineering; Vol. 7 Núm. 1 (2021): Número Regular (Janeiro - Março); 41-57 Brazilian Journal of Production Engineering; v. 7 n. 1 (2021): Número Regular (Janeiro - Março); 41-57 2447-5580 10.47456/bjpe.v7i1 reponame:Brazilian Journal of Production Engineering instname:Universidade Federal do Espírito Santo (UFES) instacron:UFES |
instname_str |
Universidade Federal do Espírito Santo (UFES) |
instacron_str |
UFES |
institution |
UFES |
reponame_str |
Brazilian Journal of Production Engineering |
collection |
Brazilian Journal of Production Engineering |
repository.name.fl_str_mv |
Brazilian Journal of Production Engineering - Universidade Federal do Espírito Santo (UFES) |
repository.mail.fl_str_mv |
rodrigo.r.freitas@ufes.br |
_version_ |
1797047320902107136 |