A Interatividade no Facebook enquanto fonte de informação estratégica para a comunicação dos processos seletivos do Ifes

• Autor(a) principal: Valadão, Gabriel Aguiar
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
• Texto Completo: http://repositorio.ufes.br/handle/10/11373
• topic: Comunicação organizacional; Comunicação pública; Mídias sociais; Administração Pública; Instituto Federal de Educação, Ciência e Tecnologia do Espírito Santo; Comunicação nas organizações; Comunicação na administração pública; Ciberespaço; Redes sociais on-line; Facebook (Rede social on-line); Facebook (Rede social on-line); 35

Given the emergence of new forms of communication brought about by the Internet, it is up to organizations to adapt their media to the multiple and dialogical context of cyberspace. This work, therefore, aimed at raising the main doubts about the selection processes for technical courses of Instituto Federal do Espírito Santo (Ifes) from the Facebook page of the Institute, in order to provide informational subsidies to improve the communication procedures of the events. With a qualitative-quantitative approach, the research, of the descriptive type, carried out a content analysis of the messages received by the Institute in the referred social media. A total of 248 messages were investigated, covering the period from July 2017 to June 2018, which contained doubts about the stages and rules of the selection processes. It was possible to list the main questions of the candidates, in addition to outlining the profiles of this public in relation to the geographical distribution, age and gender. Thus, the study was able to culminate in its technical product, the manual “Divulgação dos processos seletivos para cursos técnicos: guia prático” (Disclosure of selective processes for technical courses: practical guide), which aims to guide the employees of the communication area of Ifes regarding the advertising of the events on Facebook. Through customized content, resulting from the direct relationship with its followers, the institution is able, proactively, to facilitate the understanding of the notices and to make more favorable the participation of the enrolled ones.