Transformações do espaço e estratégias mercantis na lagoa Jacuném

• Autor(a) principal: Barbosa, Rubens Pereira
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
• Texto Completo: http://repositorio.ufes.br/handle/10/3582
• topic: Geografia; Lagoas; Natureza; Mercado imobiliário; Urbanização; Jacunén, Lagoa (ES); 91

Nature, present in abundance in the past, with the passage of time has been transformed into rare element. With the growth of cities, it has been transformed, replaced by the built environment and destroyed, getting loads of pollutants and surviving in small fragments. The impossibility of its recreation as it was in the past, turned nature into a rare and appropriate commodity to the market. Currently, the construction industry has explored nature over the launch of real estate enterprises as a differential of its products, recreating it as a representation of an illusory form trough signs. The Jacuném lagoon, in the city of Serra-ES, is an example of this marketing strategy. Until the 1970s, Jacuném watershed used to have low population density and poor land exploration, a situation that changes with the implementation of industry and housing that accompany it. Despite the deterioration of the last 40 years, the real estate agents sell the idea of an ecological sanctuary and direct consumption of a nature that no longer exists, but as a market construction. The fallacy is evidenced by the water quality analysis, the presence of wastewater laden with pollutants in streams that feeds it, and the high density of macrophytes on the water surface. All this facts are evidences of environmental degradation and pollution in the basin that are overlooked in favor of the market.