Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Sistemas & Gestão |
Texto Completo: | https://www.revistasg.uff.br/sg/article/view/1728 |
Resumo: | Internal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and mobbing behaviors. Data for the study were obtained from employees working at organizations providing sports services in Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure the employees’ internal marketing perception and the MS-A developed by Yildiz (2020a) to measure mobbing behaviors. The validity and reliability results in this study strongly demonstrated that both scales developed for higher education institutions can be applied to employees of sports services organizations. Correlation and regression analysis showed a significant and negative relationship between internal marketing and mobbing (β=-0.471; p<0.001). While internal marketing was moderately effective on vertical mobbing (β=-0.376; p<0.001), its highest effect was on vertical/horizontal mobbing (β=-0.486; p<0.001). The results of this study showed that internal marketing practices can be highly effective in preventing possible mobbing behavior among employees. Hence, managers who want to create a work environment free of conflict and low efficiency should effectively implement internal marketing within the organization. Keywords: Internal Marketing; Mobbing; Employee; Sports Organizations. |
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Relationship between internal marketing and workplace mobbing: empirical results from sports organizationsRelação entre marketing interno e mobbing (assédio moral) no local de trabalho: resultados empíricos de organizações esportivasInternal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and mobbing behaviors. Data for the study were obtained from employees working at organizations providing sports services in Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure the employees’ internal marketing perception and the MS-A developed by Yildiz (2020a) to measure mobbing behaviors. The validity and reliability results in this study strongly demonstrated that both scales developed for higher education institutions can be applied to employees of sports services organizations. Correlation and regression analysis showed a significant and negative relationship between internal marketing and mobbing (β=-0.471; p<0.001). While internal marketing was moderately effective on vertical mobbing (β=-0.376; p<0.001), its highest effect was on vertical/horizontal mobbing (β=-0.486; p<0.001). The results of this study showed that internal marketing practices can be highly effective in preventing possible mobbing behavior among employees. Hence, managers who want to create a work environment free of conflict and low efficiency should effectively implement internal marketing within the organization. Keywords: Internal Marketing; Mobbing; Employee; Sports Organizations.O marketing interno e o mobbing (assédio moral) no local de trabalho estão entre os fatos importantes que afetam a eficiência e o desempenho das organizações. Este estudo foi realizado para investigar a relação entre o marketing interno e os comportamentos de mobbing. Os dados para o estudo foram obtidos de funcionários que trabalham em organizações que prestam serviços esportivos na Turquia. O estudo utilizou a escala IM-11, desenvolvida por Yildiz e Kara (2017) para medir a percepção de marketing interno dos funcionários e o MS-A desenvolvido por Yildiz (2020a) para medir os comportamentos de mobbing. A validade e confiabilidade dos resultados deste estudo demonstraram fortemente que ambas as escalas desenvolvidas para instituições de ensino superior podem ser aplicadas a funcionários de organizações de serviços esportivos. A análise de correlação e regressão mostrou uma relação significativa e negativa entre marketing interno e mobbing (β=-0,471; p<0,001). Enquanto a comercialização interna foi moderadamente eficaz no mobbing vertical (β=-0,376; p<0,001), seu maior efeito foi no mobbing vertical/horizontal (β=-0,486; p<0,001). Os resultados deste estudo mostraram que as práticas de marketing interno podem ser altamente eficazes na prevenção de possíveis comportamentos de mobbing entre os funcionários. Portanto, os gerentes que querem criar um ambiente de trabalho livre de conflitos e baixa eficiência devem implantar efetivamente o marketing interno dentro da organização. Palavras-chave: Marketing interno; Mobbing; Funcionários; Organizações Esportivas.ABEC2022-04-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlapplication/pdfapplication/epub+ziptext/htmlapplication/pdfapplication/epub+ziphttps://www.revistasg.uff.br/sg/article/view/172810.20985/1980-5160.2021.v16n3.1728Sistemas & Gestão; v. 16 n. 3 (2021): DEZEMBRO 20211980-516010.20985/1980-5160.2021.v16n3reponame:Sistemas & Gestãoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://www.revistasg.uff.br/sg/article/view/1728/1528https://www.revistasg.uff.br/sg/article/view/1728/1529https://www.revistasg.uff.br/sg/article/view/1728/1530https://www.revistasg.uff.br/sg/article/view/1728/1531https://www.revistasg.uff.br/sg/article/view/1728/1558https://www.revistasg.uff.br/sg/article/view/1728/1532Copyright (c) 2021 Sistemas & Gestãohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessYildiz, Suleyman Murat2022-04-05T16:52:13Zoai:ojs.www.revistasg.uff.br:article/1728Revistahttps://www.revistasg.uff.br/sgPUBhttps://www.revistasg.uff.br/sg/oai||sg.revista@gmail.com|| periodicos@proppi.uff.br1980-51601980-5160opendoar:2022-04-05T16:52:13Sistemas & Gestão - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations Relação entre marketing interno e mobbing (assédio moral) no local de trabalho: resultados empíricos de organizações esportivas |
title |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations |
spellingShingle |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations Yildiz, Suleyman Murat |
title_short |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations |
title_full |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations |
title_fullStr |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations |
title_full_unstemmed |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations |
title_sort |
Relationship between internal marketing and workplace mobbing: empirical results from sports organizations |
author |
Yildiz, Suleyman Murat |
author_facet |
Yildiz, Suleyman Murat |
author_role |
author |
dc.contributor.author.fl_str_mv |
Yildiz, Suleyman Murat |
description |
Internal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and mobbing behaviors. Data for the study were obtained from employees working at organizations providing sports services in Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure the employees’ internal marketing perception and the MS-A developed by Yildiz (2020a) to measure mobbing behaviors. The validity and reliability results in this study strongly demonstrated that both scales developed for higher education institutions can be applied to employees of sports services organizations. Correlation and regression analysis showed a significant and negative relationship between internal marketing and mobbing (β=-0.471; p<0.001). While internal marketing was moderately effective on vertical mobbing (β=-0.376; p<0.001), its highest effect was on vertical/horizontal mobbing (β=-0.486; p<0.001). The results of this study showed that internal marketing practices can be highly effective in preventing possible mobbing behavior among employees. Hence, managers who want to create a work environment free of conflict and low efficiency should effectively implement internal marketing within the organization. Keywords: Internal Marketing; Mobbing; Employee; Sports Organizations. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-04-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/1728 10.20985/1980-5160.2021.v16n3.1728 |
url |
https://www.revistasg.uff.br/sg/article/view/1728 |
identifier_str_mv |
10.20985/1980-5160.2021.v16n3.1728 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/1728/1528 https://www.revistasg.uff.br/sg/article/view/1728/1529 https://www.revistasg.uff.br/sg/article/view/1728/1530 https://www.revistasg.uff.br/sg/article/view/1728/1531 https://www.revistasg.uff.br/sg/article/view/1728/1558 https://www.revistasg.uff.br/sg/article/view/1728/1532 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Sistemas & Gestão http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Sistemas & Gestão http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html application/pdf application/epub+zip text/html application/pdf application/epub+zip |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
dc.source.none.fl_str_mv |
Sistemas & Gestão; v. 16 n. 3 (2021): DEZEMBRO 2021 1980-5160 10.20985/1980-5160.2021.v16n3 reponame:Sistemas & Gestão instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Sistemas & Gestão |
collection |
Sistemas & Gestão |
repository.name.fl_str_mv |
Sistemas & Gestão - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||sg.revista@gmail.com|| periodicos@proppi.uff.br |
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1798320145163091968 |