Relationship between internal marketing and workplace mobbing: empirical results from sports organizations

Detalhes bibliográficos
Autor(a) principal: Yildiz, Suleyman Murat
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Sistemas & Gestão
Texto Completo: https://www.revistasg.uff.br/sg/article/view/1728
Resumo: Internal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and mobbing behaviors. Data for the study were obtained from employees working at organizations providing sports services in Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure the employees’ internal marketing perception and the MS-A developed by Yildiz (2020a) to measure mobbing behaviors. The validity and reliability results in this study strongly demonstrated that both scales developed for higher education institutions can be applied to employees of sports services organizations. Correlation and regression analysis showed a significant and negative relationship between internal marketing and mobbing (β=-0.471; p<0.001). While internal marketing was moderately effective on vertical mobbing (β=-0.376; p<0.001), its highest effect was on vertical/horizontal mobbing (β=-0.486; p<0.001). The results of this study showed that internal marketing practices can be highly effective in preventing possible mobbing behavior among employees. Hence, managers who want to create a work environment free of conflict and low efficiency should effectively implement internal marketing within the organization. Keywords: Internal Marketing; Mobbing; Employee; Sports Organizations.
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spelling Relationship between internal marketing and workplace mobbing: empirical results from sports organizationsRelação entre marketing interno e mobbing (assédio moral) no local de trabalho: resultados empíricos de organizações esportivasInternal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and mobbing behaviors. Data for the study were obtained from employees working at organizations providing sports services in Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure the employees’ internal marketing perception and the MS-A developed by Yildiz (2020a) to measure mobbing behaviors. The validity and reliability results in this study strongly demonstrated that both scales developed for higher education institutions can be applied to employees of sports services organizations. Correlation and regression analysis showed a significant and negative relationship between internal marketing and mobbing (β=-0.471; p<0.001). While internal marketing was moderately effective on vertical mobbing (β=-0.376; p<0.001), its highest effect was on vertical/horizontal mobbing (β=-0.486; p<0.001). The results of this study showed that internal marketing practices can be highly effective in preventing possible mobbing behavior among employees. Hence, managers who want to create a work environment free of conflict and low efficiency should effectively implement internal marketing within the organization. Keywords: Internal Marketing; Mobbing; Employee; Sports Organizations.O marketing interno e o mobbing (assédio moral) no local de trabalho estão entre os fatos importantes que afetam a eficiência e o desempenho das organizações. Este estudo foi realizado para investigar a relação entre o marketing interno e os comportamentos de mobbing. Os dados para o estudo foram obtidos de funcionários que trabalham em organizações que prestam serviços esportivos na Turquia. O estudo utilizou a escala IM-11, desenvolvida por Yildiz e Kara (2017) para medir a percepção de marketing interno dos funcionários e o MS-A desenvolvido por Yildiz (2020a) para medir os comportamentos de mobbing. A validade e confiabilidade dos resultados deste estudo demonstraram fortemente que ambas as escalas desenvolvidas para instituições de ensino superior podem ser aplicadas a funcionários de organizações de serviços esportivos. A análise de correlação e regressão mostrou uma relação significativa e negativa entre marketing interno e mobbing (β=-0,471; p<0,001). Enquanto a comercialização interna foi moderadamente eficaz no mobbing vertical (β=-0,376; p<0,001), seu maior efeito foi no mobbing vertical/horizontal (β=-0,486; p<0,001). Os resultados deste estudo mostraram que as práticas de marketing interno podem ser altamente eficazes na prevenção de possíveis comportamentos de mobbing entre os funcionários. Portanto, os gerentes que querem criar um ambiente de trabalho livre de conflitos e baixa eficiência devem implantar efetivamente o marketing interno dentro da organização. Palavras-chave: Marketing interno; Mobbing; Funcionários; Organizações Esportivas.ABEC2022-04-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlapplication/pdfapplication/epub+ziptext/htmlapplication/pdfapplication/epub+ziphttps://www.revistasg.uff.br/sg/article/view/172810.20985/1980-5160.2021.v16n3.1728Sistemas & Gestão; v. 16 n. 3 (2021): DEZEMBRO 20211980-516010.20985/1980-5160.2021.v16n3reponame:Sistemas & Gestãoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://www.revistasg.uff.br/sg/article/view/1728/1528https://www.revistasg.uff.br/sg/article/view/1728/1529https://www.revistasg.uff.br/sg/article/view/1728/1530https://www.revistasg.uff.br/sg/article/view/1728/1531https://www.revistasg.uff.br/sg/article/view/1728/1558https://www.revistasg.uff.br/sg/article/view/1728/1532Copyright (c) 2021 Sistemas & Gestãohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessYildiz, Suleyman Murat2022-04-05T16:52:13Zoai:ojs.www.revistasg.uff.br:article/1728Revistahttps://www.revistasg.uff.br/sgPUBhttps://www.revistasg.uff.br/sg/oai||sg.revista@gmail.com|| periodicos@proppi.uff.br1980-51601980-5160opendoar:2022-04-05T16:52:13Sistemas & Gestão - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
Relação entre marketing interno e mobbing (assédio moral) no local de trabalho: resultados empíricos de organizações esportivas
title Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
spellingShingle Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
Yildiz, Suleyman Murat
title_short Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
title_full Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
title_fullStr Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
title_full_unstemmed Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
title_sort Relationship between internal marketing and workplace mobbing: empirical results from sports organizations
author Yildiz, Suleyman Murat
author_facet Yildiz, Suleyman Murat
author_role author
dc.contributor.author.fl_str_mv Yildiz, Suleyman Murat
description Internal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and mobbing behaviors. Data for the study were obtained from employees working at organizations providing sports services in Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure the employees’ internal marketing perception and the MS-A developed by Yildiz (2020a) to measure mobbing behaviors. The validity and reliability results in this study strongly demonstrated that both scales developed for higher education institutions can be applied to employees of sports services organizations. Correlation and regression analysis showed a significant and negative relationship between internal marketing and mobbing (β=-0.471; p<0.001). While internal marketing was moderately effective on vertical mobbing (β=-0.376; p<0.001), its highest effect was on vertical/horizontal mobbing (β=-0.486; p<0.001). The results of this study showed that internal marketing practices can be highly effective in preventing possible mobbing behavior among employees. Hence, managers who want to create a work environment free of conflict and low efficiency should effectively implement internal marketing within the organization. Keywords: Internal Marketing; Mobbing; Employee; Sports Organizations.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-05
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https://www.revistasg.uff.br/sg/article/view/1728/1558
https://www.revistasg.uff.br/sg/article/view/1728/1532
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dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv Sistemas & Gestão; v. 16 n. 3 (2021): DEZEMBRO 2021
1980-5160
10.20985/1980-5160.2021.v16n3
reponame:Sistemas & Gestão
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