Strategic feasibility analysis of new entrants in the apparel manufacturing sector in Brazil

• Autor(a) principal: Araujo, Robson Amarante
• Data de Publicação: 2019
• Outros Autores: Simas, Luiz Alfredo Evelyn, Braga, Igor Engel, Rego, Ricardo Bordeaux, Araujo, Renata Amarante
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Sistemas & Gestão
• Texto Completo: https://www.revistasg.uff.br/sg/article/view/1458
• topic: Prospective Scenarios; Business Viability; Clothing; Cenários Prospectivos; Viabilidade de Negócio; Confecções

This article aims at inferring the viability of a new entrant in the garment industry in the Brazilian market, from the perspective of scenario prospecting. Initially, a brief summary and an outline of the productive chain of the analyzed sector is presented, with the purpose of providing a greater contextualization on the subject treated. Next, a description is made the variables necessary to infer about the viability of the business and the projections of its possible values within each considered scenario, following logical justifications. Based on the projections of the defined variables, the viability of the intended business was analyzed within each prospective scenario. Finally, after making all the appropriate analyzes, it was concluded that the enterprise analyzed is feasible in all scenarios, but the optimistic scenario is more attractive.