Corporate Social Responsibility: A Case Study Based on Archie Carroll's Pyramidal Conception

• Autor(a) principal: Appio, Jucelia
• Data de Publicação: 2018
• Outros Autores: Madruga, Bruna Passaúra, Frizon, Nelson Natalino
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Sistemas & Gestão
• Texto Completo: https://www.revistasg.uff.br/sg/article/view/1422
• topic: Social Responsibility; Corporate Social Responsibility; Pyramidal Model.; Responsabilidade Social; Responsabilidade Social Empresarial; Modelo Piramidal.

This work aims to analyze the dimensions of Corporate Social Responsibility (CSR) regarding the pyramidal conception (economic, legal, ethical and discretionary-voluntary) proposed by Archie Carroll (1979), based on the perception of the stakeholders of a company, which provides accounting services in the southwest of Paraná, Brazil.  Hence, this study investigated clients, employees and managers through a qualitative research, a case study one, using observation techniques, documentary analysis, surveys and interviews. The most noticeable dimensions in the employees and clients' perception, in order, were economic, ethical and legal, while the less noticeable was the discretionary-voluntary. This research has limitations concerning clients and employees. In other words, it does not consider other stakeholders such as the government, community, sponsors, associations and political groups. Another limitation is about the choice of the pyramidal methodology, as it is a fraction of the study which was performed in order to understand CSR in a three-dimensional way. However, this research is relevant towards the development of this article as it identifies social groups' perception in relation to the theme.