TECHNOLOGICAL INNOVATION IN THE PRODUCTIVE MUSIC CHAIN IN THE XXI CENTURY

• Autor(a) principal: Genes, Felipe
• Data de Publicação: 2012
• Outros Autores: Craveiro, Rodolfo Uchôa, Proença, Adriano
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Sistemas & Gestão
• Texto Completo: https://www.revistasg.uff.br/sg/article/view/V7N2A4
• topic: Productive Chain; Music Market; Record Industry; Technological Innovations; Productive Chain; Music Market; Record Industry; Technological Innovations

This article explores the organization of the productive chain, with the intention of offering input for a strategic discussion about the music market of the XXI Century. This analysis starts with a historical survey of the musical market up until the use of the internet, in music label business models, introducing the agents present in the chain and the existing relations from pre-production until the consumption of CDs. Thereafter, changes in the recent years of this chain are identified, considering technological innovations and consequently, alterations in habits of music consumption. Based on these new industry aspects, an updated productive chain is presented, demonstrating new agents and business models. The final stage of this article consisted of a study founded in the most recent technological innovations and current tendencies of music consumption, with the objective of identifying possibilities for the future, where the recording industry will only be a small part a new music industry that allows the exploration of its content by different roads.