Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria

Detalhes bibliográficos
Autor(a) principal: Esteves, Ana Camila
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mídia.e.Cotidiano
Texto Completo: https://periodicos.uff.br/midiaecotidiano/article/view/57558
Resumo: In this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of power over African creative agents, financially encouraging their projects while imposing limits in thematic, linguistic and aesthetic terms, in addition to maintain control over distribution modes. Supported by the concept of coloniality of power, as discussed by Walter Mignolo (2020), I am interested in reflecting on Netflix based on the supposed differences it brings to this relationship: the active participation of creative agents in the African audiovisual sector and the promise of global reach, something that never happened for cinemas in Africa.
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spelling Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria El lugar de Netflix en el campo del poder: reflexiones sobre el impacto de la empresa en el audiovisual africano desde NigeriaO lugar da Netflix no campo do poder: reflexões sobre o impacto da empresa no audiovisual africano a partir da NigeriastreamingNetflixcinemas africanosNigeriaNollywoodstreamingNetfllixCine africanoNigeriaNollywoodstreamingNetflixAfrican cinemasNigeriaNollywoodIn this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of power over African creative agents, financially encouraging their projects while imposing limits in thematic, linguistic and aesthetic terms, in addition to maintain control over distribution modes. Supported by the concept of coloniality of power, as discussed by Walter Mignolo (2020), I am interested in reflecting on Netflix based on the supposed differences it brings to this relationship: the active participation of creative agents in the African audiovisual sector and the promise of global reach, something that never happened for cinemas in Africa.En este artículo trato de problematizar la actuación de Netflix como agente del campo de poder que impacta la dinámica del campo de producción de los cines africanos, a partir de su actuación en Nigeria. A la luz de Pierre Bourdieu (1996), busco contextualizar el lugar de Netflix como una instancia de poder sobre los agentes creativos africanos, incentivando financieramente sus proyectos e imponiendo límites en términos temáticos, lingüísticos y estéticos, además de mantener control sobre los modos de distribución. Apoyada en el concepto de colonialidad del poder, tal como lo discute Walter Mignolo (2020), me interesa pensar en Netflix a partir de las supuestas diferencias que aporta a esta relación: la participación activa de los agentes creativos en el sector audiovisual africano y la promesa de alcance global, algo que nunca sucedió para los cines en África.Neste artigo, tento problematizar a atuação da Netflix como agente do campo de poder que impacta as dinâmicas de funcionamento do campo de produção dos cinemas africanos, a partir da sua atuação na Nigéria. À luz de Bourdieu (1996), busco contextualizar o lugar da Netflix como uma instância de poder sobre os agentes criativos africanos, incentivando financeiramente seus projetos ao mesmo tempo em que impõem limites em termos temáticos, linguísticos e estéticos, além de manterem o controle sobre os modos de distribuição. Amparada no conceito de colonialidade do poder como discutida por Walter Mignolo (2020), interessa-me pensar a Netflix a partir dos supostos diferenciais que ela traz para essa relação: a participação ativa de agentes criativos do audiovisual africano e a promessa de alcance global, algo que nunca chegou a acontecer para os cinemas da África. EdUFF2023-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uff.br/midiaecotidiano/article/view/5755810.22409/rmc.v17i2.57558Mídia e Cotidiano; v. 17 n. 2 (2023): Os múltiplos fluxos da imagem: o streaming e o audiovisual no cotidiano do século XXI2178-602X10.22409/rmc.v17i2reponame:Mídia.e.Cotidianoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/midiaecotidiano/article/view/57558/34351Copyright (c) 2023 Revista Mídia e Cotidianoinfo:eu-repo/semantics/openAccessEsteves, Ana Camila2023-05-19T18:41:05Zoai:ojs.pkp.sfu.ca:article/57558Revistahttps://periodicos.uff.br/midiaecotidiano/indexPUBhttps://periodicos.uff.br/midiaecotidiano/oaimidiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com2178-602X2178-602Xopendoar:2023-05-19T18:41:05Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
El lugar de Netflix en el campo del poder: reflexiones sobre el impacto de la empresa en el audiovisual africano desde Nigeria
O lugar da Netflix no campo do poder: reflexões sobre o impacto da empresa no audiovisual africano a partir da Nigeria
title Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
spellingShingle Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
Esteves, Ana Camila
streaming
Netflix
cinemas africanos
Nigeria
Nollywood
streaming
Netfllix
Cine africano
Nigeria
Nollywood
streaming
Netflix
African cinemas
Nigeria
Nollywood
title_short Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
title_full Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
title_fullStr Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
title_full_unstemmed Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
title_sort Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
author Esteves, Ana Camila
author_facet Esteves, Ana Camila
author_role author
dc.contributor.author.fl_str_mv Esteves, Ana Camila
dc.subject.por.fl_str_mv streaming
Netflix
cinemas africanos
Nigeria
Nollywood
streaming
Netfllix
Cine africano
Nigeria
Nollywood
streaming
Netflix
African cinemas
Nigeria
Nollywood
topic streaming
Netflix
cinemas africanos
Nigeria
Nollywood
streaming
Netfllix
Cine africano
Nigeria
Nollywood
streaming
Netflix
African cinemas
Nigeria
Nollywood
description In this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of power over African creative agents, financially encouraging their projects while imposing limits in thematic, linguistic and aesthetic terms, in addition to maintain control over distribution modes. Supported by the concept of coloniality of power, as discussed by Walter Mignolo (2020), I am interested in reflecting on Netflix based on the supposed differences it brings to this relationship: the active participation of creative agents in the African audiovisual sector and the promise of global reach, something that never happened for cinemas in Africa.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/57558
10.22409/rmc.v17i2.57558
url https://periodicos.uff.br/midiaecotidiano/article/view/57558
identifier_str_mv 10.22409/rmc.v17i2.57558
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/57558/34351
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Mídia e Cotidiano
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Mídia e Cotidiano
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EdUFF
publisher.none.fl_str_mv EdUFF
dc.source.none.fl_str_mv Mídia e Cotidiano; v. 17 n. 2 (2023): Os múltiplos fluxos da imagem: o streaming e o audiovisual no cotidiano do século XXI
2178-602X
10.22409/rmc.v17i2
reponame:Mídia.e.Cotidiano
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Mídia.e.Cotidiano
collection Mídia.e.Cotidiano
repository.name.fl_str_mv Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv midiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com
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