Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises

Detalhes bibliográficos
Autor(a) principal: Almeida Souza, Ana Carolina
Data de Publicação: 2023
Outros Autores: Dias, Emmanuelle
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mídia.e.Cotidiano
Texto Completo: https://periodicos.uff.br/midiaecotidiano/article/view/57557
Resumo: In this article, we aim to investigate how video streaming services configure nostalgia and youthification relations in their productions. We ground the notion of consumed nostalgia (CROSS, 2001) and youthification (HAGEDOORN; EICHNER; GUTIÉRREZ LOZANO, 2021; SUNDET; 2021) to suggest the emergence of a youthfy nostalgia from the reopening of transmedia franchises by streaming services. We selected the series Chilling Adventures of Sabrina (Netflix) and Raven's Home (Disney) to discuss peculiarities about modes of production of youthfy nostalgia instituted by both productions. We argue that transmedia favors the vitality of these products and the promotion of emerging streaming services such as Netflix.
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spelling Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchisesNostalgia juvenilizada: modos de producciónen streaming y vitalidad em lãs transmedia franquiciasNostalgia juvenilizada: modos de produção no streaming e vitalidade em franquias transmídianostalgiajuvenilizaçãotransmídiaServiços de streamingmodos de produçãotransmedianostalgiayouthificationmodos de producctiónservicios de streamingnostalgiayouthificationtransmidiastreaming servicesmodes of productionIn this article, we aim to investigate how video streaming services configure nostalgia and youthification relations in their productions. We ground the notion of consumed nostalgia (CROSS, 2001) and youthification (HAGEDOORN; EICHNER; GUTIÉRREZ LOZANO, 2021; SUNDET; 2021) to suggest the emergence of a youthfy nostalgia from the reopening of transmedia franchises by streaming services. We selected the series Chilling Adventures of Sabrina (Netflix) and Raven's Home (Disney) to discuss peculiarities about modes of production of youthfy nostalgia instituted by both productions. We argue that transmedia favors the vitality of these products and the promotion of emerging streaming services such as Netflix.En este artículo, investigamos cómo los servicios de streaming de vídeo configuran relaciones de nostalgia y youthification en sus producciones. Fundamentamos en la noción de nostalgia de consumo (CROSS, 2001) y youthification (HAGEDOORN; EICHNER; GUTIÉRREZ LOZANO, 2021; SUNDET; 2021) para sugerir el surgimiento de una nostalgia juvenilizada a partir de la reapertura de las franquicias transmedia por los servicios de streaming. Seleccionamos las series El mundo oculto de Sabrina (Netflix) y La casa de Raven (Disney) para discutir peculiaridades sobre los modos de producción de la nostalgia juvenil instituidos por ambas producciones. Argumentamos que la transmedia favorece la vitalidad de estoNeste artigo, investigamos como os serviços de streaming de vídeos configuram em suas produções relações de nostalgia e juvenilização. Fundamentamo-nos na noção de nostalgia de consumo (CROSS, 2001) e de youthification (HAGEDOORN; EICHNER; GUTIÉRREZ LOZANO, 2021; SUNDET; 2021) para sugerir a emergência de uma nostalgia juvenilizada a partir da reabertura de franquias transmídia por serviços de streaming. Selecionamos as séries O Mundo Sombrio de Sabrina (Netflix) e A Casa da Raven (Disney) para discutir peculiaridades sobre modos de produção de nostalgia juvenilizada instaurados por ambas as produções. Argumentamos que a transmidialidade favorece a vitalidade desses produtos e a promoção dos serviços de streaming de emergentes, como a Netflix.EdUFF2023-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uff.br/midiaecotidiano/article/view/5755710.22409/rmc.v17i2.57557Mídia e Cotidiano; v. 17 n. 2 (2023): Os múltiplos fluxos da imagem: o streaming e o audiovisual no cotidiano do século XXI2178-602X10.22409/rmc.v17i2reponame:Mídia.e.Cotidianoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/midiaecotidiano/article/view/57557/34344Copyright (c) 2023 Revista Mídia e Cotidianoinfo:eu-repo/semantics/openAccessAlmeida Souza, Ana CarolinaDias, Emmanuelle2023-05-19T18:41:05Zoai:ojs.pkp.sfu.ca:article/57557Revistahttps://periodicos.uff.br/midiaecotidiano/indexPUBhttps://periodicos.uff.br/midiaecotidiano/oaimidiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com2178-602X2178-602Xopendoar:2023-05-19T18:41:05Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
Nostalgia juvenilizada: modos de producciónen streaming y vitalidad em lãs transmedia franquicias
Nostalgia juvenilizada: modos de produção no streaming e vitalidade em franquias transmídia
title Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
spellingShingle Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
Almeida Souza, Ana Carolina
nostalgia
juvenilização
transmídia
Serviços de streaming
modos de produção
transmedia
nostalgia
youthification
modos de producctión
servicios de streaming
nostalgia
youthification
transmidia
streaming services
modes of production
title_short Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
title_full Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
title_fullStr Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
title_full_unstemmed Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
title_sort Youthfy nostalgia: modes of production in streaming and vitality in transmedia franchises
author Almeida Souza, Ana Carolina
author_facet Almeida Souza, Ana Carolina
Dias, Emmanuelle
author_role author
author2 Dias, Emmanuelle
author2_role author
dc.contributor.author.fl_str_mv Almeida Souza, Ana Carolina
Dias, Emmanuelle
dc.subject.por.fl_str_mv nostalgia
juvenilização
transmídia
Serviços de streaming
modos de produção
transmedia
nostalgia
youthification
modos de producctión
servicios de streaming
nostalgia
youthification
transmidia
streaming services
modes of production
topic nostalgia
juvenilização
transmídia
Serviços de streaming
modos de produção
transmedia
nostalgia
youthification
modos de producctión
servicios de streaming
nostalgia
youthification
transmidia
streaming services
modes of production
description In this article, we aim to investigate how video streaming services configure nostalgia and youthification relations in their productions. We ground the notion of consumed nostalgia (CROSS, 2001) and youthification (HAGEDOORN; EICHNER; GUTIÉRREZ LOZANO, 2021; SUNDET; 2021) to suggest the emergence of a youthfy nostalgia from the reopening of transmedia franchises by streaming services. We selected the series Chilling Adventures of Sabrina (Netflix) and Raven's Home (Disney) to discuss peculiarities about modes of production of youthfy nostalgia instituted by both productions. We argue that transmedia favors the vitality of these products and the promotion of emerging streaming services such as Netflix.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/57557
10.22409/rmc.v17i2.57557
url https://periodicos.uff.br/midiaecotidiano/article/view/57557
identifier_str_mv 10.22409/rmc.v17i2.57557
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/57557/34344
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Mídia e Cotidiano
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Mídia e Cotidiano
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EdUFF
publisher.none.fl_str_mv EdUFF
dc.source.none.fl_str_mv Mídia e Cotidiano; v. 17 n. 2 (2023): Os múltiplos fluxos da imagem: o streaming e o audiovisual no cotidiano do século XXI
2178-602X
10.22409/rmc.v17i2
reponame:Mídia.e.Cotidiano
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Mídia.e.Cotidiano
collection Mídia.e.Cotidiano
repository.name.fl_str_mv Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv midiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com
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