Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns

Detalhes bibliográficos
Autor(a) principal: Osvald Ramos , Daniela
Data de Publicação: 2024
Outros Autores: Almada, Pablo, Bachini Pereira, Natasha, César Alvarez, Marcos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mídia.e.Cotidiano
Texto Completo: https://periodicos.uff.br/midiaecotidiano/article/view/59797
Resumo: In this paper, we discuss the results of monitoring the 2022 Brazilian elections on YouTube, Instagram, Tik Tok, Twitter/X and Facebook platforms based on the affordances present in each of them. Based on the bibliographic review, we propose a typology of affordances, classifying them according to their application in political campaigns and information flows. Next, we present the methodological procedures for the collection carried out, observing the affordances visible in the algorithmic architecture of the platforms. By analyzing the data, we identify and discuss the affordances on each platform and the ways in which they link with political content. We conclude by pointing out how the specific strategies are configured for each environment, in addition to highlighting the construction of a broader narrative, woven by a wider range of actors, in which the platforms participate in different ways in its composition.
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spelling Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaignsMonitoreo de las elecciones brasileñas de 2022: affordances de las plataformas YouTube, Instagram, TikTok, Twitter y Facebook y sus usos en campañas digitalesMonitoramento das eleições brasileiras de 2022: affordances das plataformas YouTube, Instagram, TikTok, Twitter e Facebook e os usos em campanhas digitaisEleições Brasileiras de 2022PlataformasAffordancesMétodos DigitaisComunicação PolíticaElecciones Brasileñas de 2022PlataformasAffordancesMétodos DigitalesComunicación PolíticaBrazilian Elections 2022PlatformsAffordancesDigital MethodsPolitical CommunicationIn this paper, we discuss the results of monitoring the 2022 Brazilian elections on YouTube, Instagram, Tik Tok, Twitter/X and Facebook platforms based on the affordances present in each of them. Based on the bibliographic review, we propose a typology of affordances, classifying them according to their application in political campaigns and information flows. Next, we present the methodological procedures for the collection carried out, observing the affordances visible in the algorithmic architecture of the platforms. By analyzing the data, we identify and discuss the affordances on each platform and the ways in which they link with political content. We conclude by pointing out how the specific strategies are configured for each environment, in addition to highlighting the construction of a broader narrative, woven by a wider range of actors, in which the platforms participate in different ways in its composition. En este artículo, examinamos los resultados del monitoreo de las elecciones brasileñas de 2022 en las plataformas You Tube, Instagram, Tik Tok, Twitter/X y Facebook, en función de las affordances presentes en cada una de ellas. A partir de la revisión bibliográfica, proponemos una tipología de affordances, clasificándolas según su aplicación en campañas políticas y flujos de información. A continuación, presentamos los procedimientos metodológicos para la recolección realizada, observando las affordances visibles en la arquitectura algorítmica de las plataformas. Al analizar los datos, identificamos y discutimos las posibilidades de cada plataforma y las formas en que se vinculan con el contenido político. Concluimos señalando cómo se configuran las estrategias específicas para cada entorno, además de resaltar la construcción de una narrativa más amplia, tejida por un abanico más amplio de actores, en la que las plataformas participan de diferentes maneras en su composición.Neste artigo, discutimos os resultados do monitoramento das eleições brasileiras de 2022 nas plataformas You Tube, Instagram, Tik Tok, Twitter/X e Facebook, a partir das affordances presentes em cada uma delas. Com base na revisão bibliográfica, propomos uma tipologia de affordances, classificando-as de acordo com sua aplicação em campanhas e fluxos de informações políticas. Em seguida, apresentamos os procedimentos metodológicos da coleta realizada, observando as affordances visíveis na arquitetura algorítmica das plataformas. Ao analisar os dados, identificamos e discutimos as affordances em cada plataforma e as formas como se vinculam com conteúdos políticos. Concluímos apontando como se configuram as estratégias específicas para cada ambiente, além de evidenciar a construção de uma narrativa mais ampla e tecida por uma maior gama de atores, na qual as plataformas participam de diferentes maneiras da sua composição.EdUFF2024-01-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uff.br/midiaecotidiano/article/view/5979710.22409/rmc.v18i1.59797Mídia e Cotidiano; v. 18 n. 1 (2024): Autoritarismo e Mobilização On-line: polarização, radicalização, normalização; 143-1682178-602X10.22409/rmc.v18i1reponame:Mídia.e.Cotidianoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/midiaecotidiano/article/view/59797/35998Copyright (c) 2024 Mídia e Cotidianoinfo:eu-repo/semantics/openAccessOsvald Ramos , Daniela Almada, PabloBachini Pereira, NatashaCésar Alvarez, Marcos2024-01-08T14:28:27Zoai:ojs.pkp.sfu.ca:article/59797Revistahttps://periodicos.uff.br/midiaecotidiano/indexPUBhttps://periodicos.uff.br/midiaecotidiano/oaimidiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com2178-602X2178-602Xopendoar:2024-01-08T14:28:27Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
Monitoreo de las elecciones brasileñas de 2022: affordances de las plataformas YouTube, Instagram, TikTok, Twitter y Facebook y sus usos en campañas digitales
Monitoramento das eleições brasileiras de 2022: affordances das plataformas YouTube, Instagram, TikTok, Twitter e Facebook e os usos em campanhas digitais
title Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
spellingShingle Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
Osvald Ramos , Daniela
Eleições Brasileiras de 2022
Plataformas
Affordances
Métodos Digitais
Comunicação Política
Elecciones Brasileñas de 2022
Plataformas
Affordances
Métodos Digitales
Comunicación Política
Brazilian Elections 2022
Platforms
Affordances
Digital Methods
Political Communication
title_short Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
title_full Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
title_fullStr Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
title_full_unstemmed Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
title_sort Monitoring the 2022 Brazilian elections: platform affordances of YouTube, Instagram, TikTok, Twitter, and Facebook and the uses in digital campaigns
author Osvald Ramos , Daniela
author_facet Osvald Ramos , Daniela
Almada, Pablo
Bachini Pereira, Natasha
César Alvarez, Marcos
author_role author
author2 Almada, Pablo
Bachini Pereira, Natasha
César Alvarez, Marcos
author2_role author
author
author
dc.contributor.author.fl_str_mv Osvald Ramos , Daniela
Almada, Pablo
Bachini Pereira, Natasha
César Alvarez, Marcos
dc.subject.por.fl_str_mv Eleições Brasileiras de 2022
Plataformas
Affordances
Métodos Digitais
Comunicação Política
Elecciones Brasileñas de 2022
Plataformas
Affordances
Métodos Digitales
Comunicación Política
Brazilian Elections 2022
Platforms
Affordances
Digital Methods
Political Communication
topic Eleições Brasileiras de 2022
Plataformas
Affordances
Métodos Digitais
Comunicação Política
Elecciones Brasileñas de 2022
Plataformas
Affordances
Métodos Digitales
Comunicación Política
Brazilian Elections 2022
Platforms
Affordances
Digital Methods
Political Communication
description In this paper, we discuss the results of monitoring the 2022 Brazilian elections on YouTube, Instagram, Tik Tok, Twitter/X and Facebook platforms based on the affordances present in each of them. Based on the bibliographic review, we propose a typology of affordances, classifying them according to their application in political campaigns and information flows. Next, we present the methodological procedures for the collection carried out, observing the affordances visible in the algorithmic architecture of the platforms. By analyzing the data, we identify and discuss the affordances on each platform and the ways in which they link with political content. We conclude by pointing out how the specific strategies are configured for each environment, in addition to highlighting the construction of a broader narrative, woven by a wider range of actors, in which the platforms participate in different ways in its composition.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/59797
10.22409/rmc.v18i1.59797
url https://periodicos.uff.br/midiaecotidiano/article/view/59797
identifier_str_mv 10.22409/rmc.v18i1.59797
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/59797/35998
dc.rights.driver.fl_str_mv Copyright (c) 2024 Mídia e Cotidiano
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Mídia e Cotidiano
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EdUFF
publisher.none.fl_str_mv EdUFF
dc.source.none.fl_str_mv Mídia e Cotidiano; v. 18 n. 1 (2024): Autoritarismo e Mobilização On-line: polarização, radicalização, normalização; 143-168
2178-602X
10.22409/rmc.v18i1
reponame:Mídia.e.Cotidiano
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Mídia.e.Cotidiano
collection Mídia.e.Cotidiano
repository.name.fl_str_mv Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv midiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com
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