Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club

Detalhes bibliográficos
Autor(a) principal: Thomé, Cláudia
Data de Publicação: 2023
Outros Autores: Ferraz Musse, Christina, Coutinho Martins, Vanessa, Azevedo Reis, Susana
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mídia.e.Cotidiano
Texto Completo: https://periodicos.uff.br/midiaecotidiano/article/view/57791
Resumo: Our society is increasingly hyperconnected and, in this sense, face-to-face activities have taken shape in the virtual environment, such as book clubs. Thus, the concepts of mediatization of culture and society (HJARVARD, 2014) and media bios (SODRÉ, 2013) are fundamental for understanding social virtualization. In this sense, this paper presents an analysis of Netflix Book Club, an online book club focused on audiovisual materials of the streaming platform that are derived from books. From the Convergent Televisual Analysis methodology (BECKER, 2019), it was verified that the book club abandons certain protocols intertwined in this type of social formation. Therefore, it just labels itself as a book club, ignoring the promise of continuity of the project.
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spelling Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book ClubClub de lectura audiovisual y sus promesas en un entorno convergente: un análisis crítico del Netflix Book ClubClube de leitura audiovisual e suas promessas em um ambiente convergente: uma análise crítica do Netflix Book Clubclub de lecturaaudiovisualNetflixmediatizaciónpromesaClub de lectura de NetflixMediatizaciónbios midiáticobook clubaudiovisualNetflixmediatizationpromiseNetflix Book ClubMediaizationbios midiáticoclube de leituraaudiovisualNetflixmidiatizaçãopromessaNetflix Book Clubmidiatização bios midiáticoOur society is increasingly hyperconnected and, in this sense, face-to-face activities have taken shape in the virtual environment, such as book clubs. Thus, the concepts of mediatization of culture and society (HJARVARD, 2014) and media bios (SODRÉ, 2013) are fundamental for understanding social virtualization. In this sense, this paper presents an analysis of Netflix Book Club, an online book club focused on audiovisual materials of the streaming platform that are derived from books. From the Convergent Televisual Analysis methodology (BECKER, 2019), it was verified that the book club abandons certain protocols intertwined in this type of social formation. Therefore, it just labels itself as a book club, ignoring the promise of continuity of the project.Nuestra sociedad está cada vez más hiperconectada y, en este sentido, se han concretado actividades presenciales en el entorno virtual, como los clubes de lectura. Así, los conceptos de mediatización de la cultura y la sociedad (HJARVARD, 2014) y bios de los medios (SODRÉ, 2013) son fundamentales para entender la virtualización social. Así, este artículo presenta un análisis de Netflix Book Club, un club de lectura online centrado en obras presentes en el catálogo de la plataforma de streaming y que se derivan de libros. A partir de la metodología de Análisis Televisivo Convergente (BECKER, 2019), se comprobó que el club de lectura abandona ciertos protocolos entrelazados en este tipo de formaciones. Por lo tanto, simplemente se etiqueta a sí mismo como un club de lectura, ignorando la promesa de continuidad del proyecto.Nossa sociedade está cada vez mais hiperconectada e, nesse sentido, atividades presenciais têm tomado forma na ambiência virtual, a exemplo dos clubes de leitura. Assim, os conceitos de midiatização da cultura e da sociedade (HJARVARD, 2014) e de bios midiático (SODRÉ, 2013) são fundamentais para o entendimento da virtualização social. Diante disso, este artigo apresenta uma análise do Netflix Book Club, um clube de leitura online focado em obras presentes no catálogo da plataforma de streaming e que são derivadas de livros. A partir da metodologia Análise Televisual Convergente (BECKER, 2019), verificou-se que o clube abandona certos protocolos imbricados nesse tipo de formação. Logo, apenas etiqueta-se como clube do livro ignorando, ainda, a promessa de continuidade do projeto.EdUFF2023-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uff.br/midiaecotidiano/article/view/5779110.22409/rmc.v17i3.57791Mídia e Cotidiano; v. 17 n. 3 (2023): Comunicação e democracia na América Latina: emergências cotidianas e midiáticas; 185-2112178-602X10.22409/rmc.v17i3reponame:Mídia.e.Cotidianoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/midiaecotidiano/article/view/57791/35048Copyright (c) 2023 Mídia e Cotidianoinfo:eu-repo/semantics/openAccessThomé, Cláudia Ferraz Musse, ChristinaCoutinho Martins, VanessaAzevedo Reis, Susana2023-09-28T14:34:04Zoai:ojs.pkp.sfu.ca:article/57791Revistahttps://periodicos.uff.br/midiaecotidiano/indexPUBhttps://periodicos.uff.br/midiaecotidiano/oaimidiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com2178-602X2178-602Xopendoar:2023-09-28T14:34:04Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
Club de lectura audiovisual y sus promesas en un entorno convergente: un análisis crítico del Netflix Book Club
Clube de leitura audiovisual e suas promessas em um ambiente convergente: uma análise crítica do Netflix Book Club
title Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
spellingShingle Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
Thomé, Cláudia
club de lectura
audiovisual
Netflix
mediatización
promesa
Club de lectura de Netflix
Mediatización
bios midiático
book club
audiovisual
Netflix
mediatization
promise
Netflix Book Club
Mediaization
bios midiático
clube de leitura
audiovisual
Netflix
midiatização
promessa
Netflix Book Club
midiatização
bios midiático
title_short Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
title_full Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
title_fullStr Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
title_full_unstemmed Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
title_sort Audiovisual reading club and its promises in a convergent environment: a critical analysis of the Netflix Book Club
author Thomé, Cláudia
author_facet Thomé, Cláudia
Ferraz Musse, Christina
Coutinho Martins, Vanessa
Azevedo Reis, Susana
author_role author
author2 Ferraz Musse, Christina
Coutinho Martins, Vanessa
Azevedo Reis, Susana
author2_role author
author
author
dc.contributor.author.fl_str_mv Thomé, Cláudia
Ferraz Musse, Christina
Coutinho Martins, Vanessa
Azevedo Reis, Susana
dc.subject.por.fl_str_mv club de lectura
audiovisual
Netflix
mediatización
promesa
Club de lectura de Netflix
Mediatización
bios midiático
book club
audiovisual
Netflix
mediatization
promise
Netflix Book Club
Mediaization
bios midiático
clube de leitura
audiovisual
Netflix
midiatização
promessa
Netflix Book Club
midiatização
bios midiático
topic club de lectura
audiovisual
Netflix
mediatización
promesa
Club de lectura de Netflix
Mediatización
bios midiático
book club
audiovisual
Netflix
mediatization
promise
Netflix Book Club
Mediaization
bios midiático
clube de leitura
audiovisual
Netflix
midiatização
promessa
Netflix Book Club
midiatização
bios midiático
description Our society is increasingly hyperconnected and, in this sense, face-to-face activities have taken shape in the virtual environment, such as book clubs. Thus, the concepts of mediatization of culture and society (HJARVARD, 2014) and media bios (SODRÉ, 2013) are fundamental for understanding social virtualization. In this sense, this paper presents an analysis of Netflix Book Club, an online book club focused on audiovisual materials of the streaming platform that are derived from books. From the Convergent Televisual Analysis methodology (BECKER, 2019), it was verified that the book club abandons certain protocols intertwined in this type of social formation. Therefore, it just labels itself as a book club, ignoring the promise of continuity of the project.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/57791
10.22409/rmc.v17i3.57791
url https://periodicos.uff.br/midiaecotidiano/article/view/57791
identifier_str_mv 10.22409/rmc.v17i3.57791
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/57791/35048
dc.rights.driver.fl_str_mv Copyright (c) 2023 Mídia e Cotidiano
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Mídia e Cotidiano
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EdUFF
publisher.none.fl_str_mv EdUFF
dc.source.none.fl_str_mv Mídia e Cotidiano; v. 17 n. 3 (2023): Comunicação e democracia na América Latina: emergências cotidianas e midiáticas; 185-211
2178-602X
10.22409/rmc.v17i3
reponame:Mídia.e.Cotidiano
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Mídia.e.Cotidiano
collection Mídia.e.Cotidiano
repository.name.fl_str_mv Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv midiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com
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