Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory

Detalhes bibliográficos
Autor(a) principal: Soares Vilasanti, Viviane
Data de Publicação: 2022
Outros Autores: Marsiel Pacífico
Tipo de documento: Artigo
Idioma: por
Título da fonte: Mídia.e.Cotidiano
Texto Completo: https://periodicos.uff.br/midiaecotidiano/article/view/51624
Resumo: It is common for women to feel discomfort with the appearance of their bodies when they notice skin aging. There is this that struggles for beauty since youth and that they were never able to conceive of aging as a natural process and also how, over the years, they developed a denial of old age due to the loss of socially valued physical attributes. A difficulty in self-acceptance is heightened by the Cultural Industry which, by promising a full and happy life, leads people to generalization and alienated consumption. This qualitative and documentary article analyzes, from the Critical Theory, an advertisement for Cicatricure Gold Lift, a facial rejuvenation product, published in 2020, in Brazil. Through aesthetic resources and the fetishization of science, an advertisement intends not only to convince the viewer to consume the product, but also spreads the idea that the natural aging of the skin is a sad and painful process.
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spelling Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical TheoryCuerpo femenino, envejecimiento e industria cultural: un análisis de una propaganda desde el punto de vista de la teoría críticaCorpo feminino, envelhecimento e Indústria Cultural: uma análise de propaganda à luz da Teoria CríticaIndústria culturalCorpor femininoPropagandaEnvelhecimentoIndústria culturalCorpo femininoPropagandaEnvelhecimentoIndustria culturalCuerpo femeninoEnvejecimientoPublicidadCuerpo femeninoEnvejecimientoPublicidadIndustria culturalCultural industryFeminine bodyAgingAdvertisingCultural industryFeminine bodyAgingAdvertisingIt is common for women to feel discomfort with the appearance of their bodies when they notice skin aging. There is this that struggles for beauty since youth and that they were never able to conceive of aging as a natural process and also how, over the years, they developed a denial of old age due to the loss of socially valued physical attributes. A difficulty in self-acceptance is heightened by the Cultural Industry which, by promising a full and happy life, leads people to generalization and alienated consumption. This qualitative and documentary article analyzes, from the Critical Theory, an advertisement for Cicatricure Gold Lift, a facial rejuvenation product, published in 2020, in Brazil. Through aesthetic resources and the fetishization of science, an advertisement intends not only to convince the viewer to consume the product, but also spreads the idea that the natural aging of the skin is a sad and painful process.Es común que las mujeres se sientan incómodas con la apariencia de sus cuerpos cuando notan el envejecimiento de la piel. Hay quienes luchan por la belleza desde su juventud y que nunca han podido concebir el envejecimiento como un proceso natural, y también quienes, a lo largo de los años, han desarrollado una negación de la vejez por la pérdida de atributos físicos socialmente valorados. La dificultad de la autoaceptación se ve agravada por la Industria Cultural que, al prometer una vida plena y feliz, lleva a las personas a la generalización y al consumo alienado. Este artículo cualitativo y documental analiza, desde la Teoría Crítica, el anuncio de Cicatricure Gold Lift, un producto de rejuvenecimiento facial, publicado en 2020 en Brasil. A través de los recursos estéticos y la fetichización de la ciencia, el anuncio intenta no solo convencer al espectador de que consuma el producto, sino que también difunde la idea de que el envejecimiento natural de la piel es un proceso triste y doloroso.É comum que as mulheres sintam desconforto com a aparência de seus corpos ao notarem o envelhecimento da pele. Há aquelas que lutam pela beleza desde a juventude e que nunca conseguiram conceber o envelhecimento como um processo natural e também as que, com o passar dos anos, desenvolveram a negação da velhice pela perda dos atributos físicos valorizados socialmente. A dificuldade de autoaceitação é potencializada pela Indústria Cultural que, ao prometer uma vida plena e feliz, conduz as pessoas à generalização e ao consumo alienado. Este artigo, de caráter qualitativo e documental, analisa, a partir da Teoria Crítica, a propaganda de Cicatricure Gold Lift, um produto de rejuvenescimento facial, veiculada em 2020, no Brasil. Por meio de recursos estéticos e da fetichização da ciência, a propaganda intenta não somente convencer o espectador ao consumo do produto, mas difunde a ideia de que o envelhecimento natural da pele é um processo triste e doloroso.ABEC2022-01-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uff.br/midiaecotidiano/article/view/5162410.22409/rmc.v16i1.51624Revista Mídia e Cotidiano; v. 16 n. 1 (2022): Cenários Midiáticos no Pós-Pandemia: rupturas e continuidades; 179-2002178-602X10.22409/rmc.v16i1reponame:Mídia.e.Cotidianoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/midiaecotidiano/article/view/51624/30970Copyright (c) 2022 Revista Mídia e Cotidianoinfo:eu-repo/semantics/openAccessSoares Vilasanti, VivianeMarsiel Pacífico2022-01-19T19:36:23Zoai:ojs.pkp.sfu.ca:article/51624Revistahttps://periodicos.uff.br/midiaecotidiano/indexPUBhttps://periodicos.uff.br/midiaecotidiano/oaimidiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com2178-602X2178-602Xopendoar:2022-01-19T19:36:23Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
Cuerpo femenino, envejecimiento e industria cultural: un análisis de una propaganda desde el punto de vista de la teoría crítica
Corpo feminino, envelhecimento e Indústria Cultural: uma análise de propaganda à luz da Teoria Crítica
title Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
spellingShingle Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
Soares Vilasanti, Viviane
Indústria cultural
Corpor feminino
Propaganda
Envelhecimento
Indústria cultural
Corpo feminino
Propaganda
Envelhecimento
Industria cultural
Cuerpo femenino
Envejecimiento
Publicidad
Cuerpo femenino
Envejecimiento
Publicidad
Industria cultural
Cultural industry
Feminine body
Aging
Advertising
Cultural industry
Feminine body
Aging
Advertising
title_short Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
title_full Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
title_fullStr Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
title_full_unstemmed Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
title_sort Feminine body, Aging and Cultural Industry: an analysis of an propaganda from the point of view of Critical Theory
author Soares Vilasanti, Viviane
author_facet Soares Vilasanti, Viviane
Marsiel Pacífico
author_role author
author2 Marsiel Pacífico
author2_role author
dc.contributor.author.fl_str_mv Soares Vilasanti, Viviane
Marsiel Pacífico
dc.subject.por.fl_str_mv Indústria cultural
Corpor feminino
Propaganda
Envelhecimento
Indústria cultural
Corpo feminino
Propaganda
Envelhecimento
Industria cultural
Cuerpo femenino
Envejecimiento
Publicidad
Cuerpo femenino
Envejecimiento
Publicidad
Industria cultural
Cultural industry
Feminine body
Aging
Advertising
Cultural industry
Feminine body
Aging
Advertising
topic Indústria cultural
Corpor feminino
Propaganda
Envelhecimento
Indústria cultural
Corpo feminino
Propaganda
Envelhecimento
Industria cultural
Cuerpo femenino
Envejecimiento
Publicidad
Cuerpo femenino
Envejecimiento
Publicidad
Industria cultural
Cultural industry
Feminine body
Aging
Advertising
Cultural industry
Feminine body
Aging
Advertising
description It is common for women to feel discomfort with the appearance of their bodies when they notice skin aging. There is this that struggles for beauty since youth and that they were never able to conceive of aging as a natural process and also how, over the years, they developed a denial of old age due to the loss of socially valued physical attributes. A difficulty in self-acceptance is heightened by the Cultural Industry which, by promising a full and happy life, leads people to generalization and alienated consumption. This qualitative and documentary article analyzes, from the Critical Theory, an advertisement for Cicatricure Gold Lift, a facial rejuvenation product, published in 2020, in Brazil. Through aesthetic resources and the fetishization of science, an advertisement intends not only to convince the viewer to consume the product, but also spreads the idea that the natural aging of the skin is a sad and painful process.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/51624
10.22409/rmc.v16i1.51624
url https://periodicos.uff.br/midiaecotidiano/article/view/51624
identifier_str_mv 10.22409/rmc.v16i1.51624
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uff.br/midiaecotidiano/article/view/51624/30970
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista Mídia e Cotidiano
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista Mídia e Cotidiano
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv Revista Mídia e Cotidiano; v. 16 n. 1 (2022): Cenários Midiáticos no Pós-Pandemia: rupturas e continuidades; 179-200
2178-602X
10.22409/rmc.v16i1
reponame:Mídia.e.Cotidiano
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Mídia.e.Cotidiano
collection Mídia.e.Cotidiano
repository.name.fl_str_mv Mídia.e.Cotidiano - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv midiaecotidiano.ega@id.uff.br||revistamidiaecotidiano@gmail.com
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