Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)

Detalhes bibliográficos
Autor(a) principal: Oliveira, Hadassa Guimarães
Data de Publicação: 2022
Outros Autores: Lapa, Tiago José
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista Estudos Feministas
Texto Completo: https://periodicos.ufsc.br/index.php/ref/article/view/76563
Resumo: This work aims to compare and analyze the way in which the forms of female beauty were approached in the Spring / Summer 2018 campaigns on the Facebook pages of the fashionretailer, C&A, in Brazil and Portugal. Thus, the key question is to understand how the company approached female beauty before the female audience, which included women and people who identify themselves as female, in both countries. The method of analysis is exploratory, qualitative and quantitative, applying content analysis in relation to the images present in the selected campaigns, categorizing elements for the purpose of comparison between them. The results of this work showed that the company subtly sought to represent the diversity of different forms of female beauty and that it has not yet addressed a more evident inclusion of this representativeness.
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spelling Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)Representaciones de la belleza femenina: C&A Brasil y Portugal (Primavera/Verano 2018)Representações da beleza feminina: C&A Brasil e Portugal (Primavera/Verão 2018)publicidadebeleza femininarepresentatividadeFacebookC&Apublicidadbelleza femeninarepresentatividadFacebookC&AAdvertisingFemale beautyRepresentativenessFacebookC&AThis work aims to compare and analyze the way in which the forms of female beauty were approached in the Spring / Summer 2018 campaigns on the Facebook pages of the fashionretailer, C&A, in Brazil and Portugal. Thus, the key question is to understand how the company approached female beauty before the female audience, which included women and people who identify themselves as female, in both countries. The method of analysis is exploratory, qualitative and quantitative, applying content analysis in relation to the images present in the selected campaigns, categorizing elements for the purpose of comparison between them. The results of this work showed that the company subtly sought to represent the diversity of different forms of female beauty and that it has not yet addressed a more evident inclusion of this representativeness.Este trabajo tiene como objetivo comparar y analizar la forma en que se abordaron las formas de belleza femenina en las campañas Primavera / Verano 2018 en las páginas de Facebook del minorista de moda, C&A, en Brasil y Portugal. Así, la pregunta clave es entender cómo la empresa abordó la belleza femenina ante el público femenino, que incluía mujeres y personas que se identifican como mujeres, en ambos países. El método de análisis es exploratorio y cualitativo y cuantitativo, aplicando análisis de contenido en relación a las imágenes presentes en las campañas seleccionadas, categorizando elementos con el propósito de compararlos. Los resultados de estetrabajo mostraron que la empresa buscó sutilmente representar la diversidad de las diferentes formasde belleza femenina y que aún no ha abordado una inclusión más evidente de esta representatividad.Este trabalho tem como objetivo comparar e analisar a maneira como foram abordadas as formas da beleza feminina nas campanhas de Primavera/Verão 2018 das pá ginas do Facebook da empresa varejista do segmento de moda, C&A, no Brasil e em Portugal. A questã o-chave está em compreender como a empresa abordou a beleza feminina diante do pú blico feminino, no qual foram englobadas mulheres e pessoas que se identifiquem como femininas, em ambos os paí ses. O método de análise é de cunho explorató rio, e quali-quantitativo, aplicando-se a aná lise de conteúdo relativamente às imagens presentes nas campanhas selecionadas, categorizando elementos para fins de comparaç ã o entre elas. Os resultados deste trabalho evidenciaram que a empresa buscou sutilmente representar a diversidade das diferentes formas da beleza feminina e que ainda não abordou uma inclusão mais evidente dessa representatividade.Universidade Federal de Santa Catarina2022-09-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAnálise de Conteúdoapplication/pdfapplication/pdfhttps://periodicos.ufsc.br/index.php/ref/article/view/7656310.1590/1806-9584-2022v30n276563Revista Estudos Feministas; Vol. 30 No. 2 (2022)Revista Estudos Feministas; Vol. 30 Núm. 2 (2022)Revista Estudos Feministas; v. 30 n. 2 (2022)1806-95840104-026Xreponame:Revista Estudos Feministasinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporenghttps://periodicos.ufsc.br/index.php/ref/article/view/76563/51551https://periodicos.ufsc.br/index.php/ref/article/view/76563/51552Copyright (c) 2022 Revista Estudos Feministashttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessOliveira, Hadassa GuimarãesLapa, Tiago José2022-09-14T22:47:20Zoai:periodicos.ufsc.br:article/76563Revistahttps://periodicos.ufsc.br/index.php/ref/indexPUBhttps://periodicos.ufsc.br/index.php/ref/oai||ref@cfh.ufsc.br1806-95840104-026Xopendoar:2022-11-21T11:38:58.825226Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)true
dc.title.none.fl_str_mv Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
Representaciones de la belleza femenina: C&A Brasil y Portugal (Primavera/Verano 2018)
Representações da beleza feminina: C&A Brasil e Portugal (Primavera/Verão 2018)
title Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
spellingShingle Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
Oliveira, Hadassa Guimarães
publicidade
beleza feminina
representatividade
Facebook
C&A
publicidad
belleza femenina
representatividad
Facebook
C&A
Advertising
Female beauty
Representativeness
Facebook
C&A
title_short Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
title_full Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
title_fullStr Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
title_full_unstemmed Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
title_sort Representations of Female Beauty: C&A Brazil and Portugal (Spring/Summer 2018)
author Oliveira, Hadassa Guimarães
author_facet Oliveira, Hadassa Guimarães
Lapa, Tiago José
author_role author
author2 Lapa, Tiago José
author2_role author
dc.contributor.author.fl_str_mv Oliveira, Hadassa Guimarães
Lapa, Tiago José
dc.subject.por.fl_str_mv publicidade
beleza feminina
representatividade
Facebook
C&A
publicidad
belleza femenina
representatividad
Facebook
C&A
Advertising
Female beauty
Representativeness
Facebook
C&A
topic publicidade
beleza feminina
representatividade
Facebook
C&A
publicidad
belleza femenina
representatividad
Facebook
C&A
Advertising
Female beauty
Representativeness
Facebook
C&A
description This work aims to compare and analyze the way in which the forms of female beauty were approached in the Spring / Summer 2018 campaigns on the Facebook pages of the fashionretailer, C&A, in Brazil and Portugal. Thus, the key question is to understand how the company approached female beauty before the female audience, which included women and people who identify themselves as female, in both countries. The method of analysis is exploratory, qualitative and quantitative, applying content analysis in relation to the images present in the selected campaigns, categorizing elements for the purpose of comparison between them. The results of this work showed that the company subtly sought to represent the diversity of different forms of female beauty and that it has not yet addressed a more evident inclusion of this representativeness.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Análise de Conteúdo
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/76563
10.1590/1806-9584-2022v30n276563
url https://periodicos.ufsc.br/index.php/ref/article/view/76563
identifier_str_mv 10.1590/1806-9584-2022v30n276563
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/76563/51551
https://periodicos.ufsc.br/index.php/ref/article/view/76563/51552
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista Estudos Feministas
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista Estudos Feministas
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista Estudos Feministas; Vol. 30 No. 2 (2022)
Revista Estudos Feministas; Vol. 30 Núm. 2 (2022)
Revista Estudos Feministas; v. 30 n. 2 (2022)
1806-9584
0104-026X
reponame:Revista Estudos Feministas
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista Estudos Feministas
collection Revista Estudos Feministas
repository.name.fl_str_mv Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||ref@cfh.ufsc.br
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