Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da Universidade Federal Fluminense (RIUFF) |
Texto Completo: | https://app.uff.br/riuff/handle/1/17261 |
Resumo: | The need of strengthening of its competitiveness in a concentrated and mature market, where new competitors have adopted a strategy based on low cost low price has led the key players of the tire market to rethink their productive model. So, to keep their competitiveness in a global perspective these companies had to search for local solutions that leverage their performance comparing to their local and global competitors. The changes occurred over the productive models and the profit strategies of the key players, as well the alignment between these elements and the economical performance compose the center of the problem situation to be analyzed by this work. This research aims at evaluate the industrial competitiveness by the tire industry key players through the adaptation process of their strategies and productive models under the internationalization process. For such, in terms of research methodology, the transversal study was used in what concerns the strategy analysis, and the case study was used for the productive models. For the companies that were chosen for this work, it was confirmed the applicability of the concepts developed by Boyer and Freyssenet in terms of business strategy. The strategy of these companies is mainly characterized by the differentiation, but based on different key performance factors. During the period of analysis, the strategy of these organizations have changed towards the strengthening of key performance factors, that for some in the beginning the period were not considered a priority in what concerns their competitive positioning. With the transversal study, it can be identified the repositioning of the competitiveness profile of some companies, due to the concurrence strengthening in what concerns R&D expenses and productivity. Consequently, it can be observed the same trend for their profit strategies. The productive models identified enable the classification of the corporate models as well the regional. Despite the difference in terms of productive models over the regions, the companies trend to a convergence in terms of standard for the same region. It can be mentioned that the organizations demonstrated a clear alignment between their profit strategy and their productive models. Over all companies analyzed were identified the hybridization of its productive models. What represent the nonexistence of the One Best Way within the tire industry key players. It can also be identified that the historical phases of these companies were related to their critical business areas at the moment. Therefore, this research have demonstrated that the adaptation performed by the researched organizations were critical to keep their competitiveness level. Moreover, this adaptation process has its origin on the continuous pertinence of its strategy within the economic environment, without the need to converge to the same productive configuration. |
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Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivosOrganizational adaptation in the tires industry: a study about strategic choices and hybridization of productive modelsEngenharia de produçãoHibridizaçãoModelos produtivosAdaptação organizacionalEstratégiaPneusHybridizationProductive modelsOrganizational AdaptationStrategyTiresCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOThe need of strengthening of its competitiveness in a concentrated and mature market, where new competitors have adopted a strategy based on low cost low price has led the key players of the tire market to rethink their productive model. So, to keep their competitiveness in a global perspective these companies had to search for local solutions that leverage their performance comparing to their local and global competitors. The changes occurred over the productive models and the profit strategies of the key players, as well the alignment between these elements and the economical performance compose the center of the problem situation to be analyzed by this work. This research aims at evaluate the industrial competitiveness by the tire industry key players through the adaptation process of their strategies and productive models under the internationalization process. For such, in terms of research methodology, the transversal study was used in what concerns the strategy analysis, and the case study was used for the productive models. For the companies that were chosen for this work, it was confirmed the applicability of the concepts developed by Boyer and Freyssenet in terms of business strategy. The strategy of these companies is mainly characterized by the differentiation, but based on different key performance factors. During the period of analysis, the strategy of these organizations have changed towards the strengthening of key performance factors, that for some in the beginning the period were not considered a priority in what concerns their competitive positioning. With the transversal study, it can be identified the repositioning of the competitiveness profile of some companies, due to the concurrence strengthening in what concerns R&D expenses and productivity. Consequently, it can be observed the same trend for their profit strategies. The productive models identified enable the classification of the corporate models as well the regional. Despite the difference in terms of productive models over the regions, the companies trend to a convergence in terms of standard for the same region. It can be mentioned that the organizations demonstrated a clear alignment between their profit strategy and their productive models. Over all companies analyzed were identified the hybridization of its productive models. What represent the nonexistence of the One Best Way within the tire industry key players. It can also be identified that the historical phases of these companies were related to their critical business areas at the moment. Therefore, this research have demonstrated that the adaptation performed by the researched organizations were critical to keep their competitiveness level. Moreover, this adaptation process has its origin on the continuous pertinence of its strategy within the economic environment, without the need to converge to the same productive configuration.A necessidade de perpetuação da competitividade em um mercado maduro e concentrado, onde novos competidores adotaram uma estratégia de baixos preços e custos conduziu as empresas dominantes na indústria de pneus a uma reflexão do modelo produtivo adotado. Desta forma, para se manterem competitivas no cenário internacional, tais empresas precisaram buscar localmente soluções que proporcionassem níveis de desempenho superiores aos seus concorrentes internacionais e locais. As alterações nos modelos produtivos e nas estratégias de lucro das empresas líderes, o alinhamento entre estes elementos e o desempenho obtido a partir destas mudanças compuseram o cerne da situação problema a ser estudada pelo presente trabalho. Esta pesquisa teve por objetivo geral avaliar o alcance de competitividade industrial no processo de adaptação da estratégia e dos modelos produtivos das empresas de fabricação de pneus no seu processo de internacionalização. Para tanto, foi utilizada a metodologia de pesquisa de estudo transversal para a análise da evolução da estratégia e de estudo de caso para os elementos dos modelos produtivos. Entre as empresas pesquisadas, verificou-se a possibilidade da transposição dos conceitos de Boyer e Freyssenet, em termos de estratégia de negócio. Observou-se ainda que, as estratégias de lucro das mesmas estavam fundamentadas na diferenciação, porém baseadas em aspectos de desempenho distintos. A estratégia destas organizações evoluiu durante o período pesquisado, no sentido de reforçar aspectos, que no início do período não eram prioritários em termos de posicionamento competitivo pelas mesmas. Em termos de evolução do perfil competitivo, verifica-se que o aumento da concorrência no setor conduziu a alterações dos posicionamentos destas empresas, no que se refere a investimentos em P&D e à produtividade. Consequentemente, de suas estratégias de lucro. Os modelos produtivos identificados permitiram classificar tanto os modelos corporativos quanto os padrões regionais. Além disso, embora com modelos próprios, as organizações apresentam um grau de convergência regional. Observa-se que as empresas apresentam alinhamento entre as estratégias de lucro identificadas com os modelos produtivos corporativos. Em todas as empresas pesquisadas foi observado o processo de hibridização dos modelos produtivos. O que demonstrou a inexistência do one best way nas empresas líderes do mercado de pneus. Por fim, as fases identificadas neste período para cada grupo indicam que as empresas focaram em suas áreas de negócio críticas. Assim, acredita-se ter demonstrado com esta pesquisa que as adaptações praticadas pelas organizações foram essenciais para a manutenção de seu nível de competitividade, e que o processo teve como origem a necessidade de pertinência da estratégia da empresa em relação ao seu contexto, sem a necessidade de convergir para a mesma configuração.Programa de Pós-graduação em Engenharia de ProduçãoEstratégia-Apoio Logístico-Tecnologia e TrabalhoFarias Filho, José Rodrigues deCPF:36601454320Costa, Helder GomesCPF:11133344422http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782862T9&dataRevisao=nullLima, Edson Pinheiro deCPF:65042425934http://lattes.cnpq.br/7304491503357135Queiroz, Fabio Wilson Barreto de2021-03-10T19:10:29Z2009-07-102021-03-10T19:10:29Z2008-11-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttps://app.uff.br/riuff/handle/1/17261porCC-BY-SAinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da Universidade Federal Fluminense (RIUFF)instname:Universidade Federal Fluminense (UFF)instacron:UFF2021-03-10T19:10:29Zoai:app.uff.br:1/17261Repositório InstitucionalPUBhttps://app.uff.br/oai/requestriuff@id.uff.bropendoar:21202024-08-19T11:00:04.810736Repositório Institucional da Universidade Federal Fluminense (RIUFF) - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos Organizational adaptation in the tires industry: a study about strategic choices and hybridization of productive models |
title |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos |
spellingShingle |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos Queiroz, Fabio Wilson Barreto de Engenharia de produção Hibridização Modelos produtivos Adaptação organizacional Estratégia Pneus Hybridization Productive models Organizational Adaptation Strategy Tires CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos |
title_full |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos |
title_fullStr |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos |
title_full_unstemmed |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos |
title_sort |
Adaptação organizacional na indústria de pneus: um estudo sobre escolhas estratégicas e hibridização de modelos produtivos |
author |
Queiroz, Fabio Wilson Barreto de |
author_facet |
Queiroz, Fabio Wilson Barreto de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Farias Filho, José Rodrigues de CPF:36601454320 Costa, Helder Gomes CPF:11133344422 http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782862T9&dataRevisao=null Lima, Edson Pinheiro de CPF:65042425934 http://lattes.cnpq.br/7304491503357135 |
dc.contributor.author.fl_str_mv |
Queiroz, Fabio Wilson Barreto de |
dc.subject.por.fl_str_mv |
Engenharia de produção Hibridização Modelos produtivos Adaptação organizacional Estratégia Pneus Hybridization Productive models Organizational Adaptation Strategy Tires CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
topic |
Engenharia de produção Hibridização Modelos produtivos Adaptação organizacional Estratégia Pneus Hybridization Productive models Organizational Adaptation Strategy Tires CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
The need of strengthening of its competitiveness in a concentrated and mature market, where new competitors have adopted a strategy based on low cost low price has led the key players of the tire market to rethink their productive model. So, to keep their competitiveness in a global perspective these companies had to search for local solutions that leverage their performance comparing to their local and global competitors. The changes occurred over the productive models and the profit strategies of the key players, as well the alignment between these elements and the economical performance compose the center of the problem situation to be analyzed by this work. This research aims at evaluate the industrial competitiveness by the tire industry key players through the adaptation process of their strategies and productive models under the internationalization process. For such, in terms of research methodology, the transversal study was used in what concerns the strategy analysis, and the case study was used for the productive models. For the companies that were chosen for this work, it was confirmed the applicability of the concepts developed by Boyer and Freyssenet in terms of business strategy. The strategy of these companies is mainly characterized by the differentiation, but based on different key performance factors. During the period of analysis, the strategy of these organizations have changed towards the strengthening of key performance factors, that for some in the beginning the period were not considered a priority in what concerns their competitive positioning. With the transversal study, it can be identified the repositioning of the competitiveness profile of some companies, due to the concurrence strengthening in what concerns R&D expenses and productivity. Consequently, it can be observed the same trend for their profit strategies. The productive models identified enable the classification of the corporate models as well the regional. Despite the difference in terms of productive models over the regions, the companies trend to a convergence in terms of standard for the same region. It can be mentioned that the organizations demonstrated a clear alignment between their profit strategy and their productive models. Over all companies analyzed were identified the hybridization of its productive models. What represent the nonexistence of the One Best Way within the tire industry key players. It can also be identified that the historical phases of these companies were related to their critical business areas at the moment. Therefore, this research have demonstrated that the adaptation performed by the researched organizations were critical to keep their competitiveness level. Moreover, this adaptation process has its origin on the continuous pertinence of its strategy within the economic environment, without the need to converge to the same productive configuration. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-11-28 2009-07-10 2021-03-10T19:10:29Z 2021-03-10T19:10:29Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://app.uff.br/riuff/handle/1/17261 |
url |
https://app.uff.br/riuff/handle/1/17261 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
CC-BY-SA info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
CC-BY-SA |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Programa de Pós-graduação em Engenharia de Produção Estratégia-Apoio Logístico-Tecnologia e Trabalho |
publisher.none.fl_str_mv |
Programa de Pós-graduação em Engenharia de Produção Estratégia-Apoio Logístico-Tecnologia e Trabalho |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da Universidade Federal Fluminense (RIUFF) instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Repositório Institucional da Universidade Federal Fluminense (RIUFF) |
collection |
Repositório Institucional da Universidade Federal Fluminense (RIUFF) |
repository.name.fl_str_mv |
Repositório Institucional da Universidade Federal Fluminense (RIUFF) - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
riuff@id.uff.br |
_version_ |
1811823632017522688 |