Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections

Detalhes bibliográficos
Autor(a) principal: Bernardo de Araújo, Bruno
Data de Publicação: 2024
Outros Autores: Cury Luiz, Thiago, Aparecido Ferreira, Dôuglas, Safira Soares Campos, Fernanda
Tipo de documento: Artigo
Idioma: por
Título da fonte: Contracampo
Texto Completo: https://periodicos.uff.br/contracampo/article/view/59081
Resumo: The study analyzes the use of Instagram by a group of federal deputies elected by Mato Grosso in 2022 whose digital communication linked to the image of Jair Bolsonaro. It seeks to understand the attributes mobilized by the candidates in the construction of their public images and how such marks approach Bolsonarism. The text articulates a theoretical discussion centered on the concepts of political alignment, right-wing populism, and public image. Empirically, 1,292 posts were collected from August 15 to October 30, 2022, and the three highest engagement posts per week for each candidate were selected, totaling 231 publications. A content analysis shows that, despite the common connection with the figure of the former president, the candidates' public image mobilized specific attributes that reveal distinct degrees and forms of alignment to Bolsonarism.
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spelling Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 electionsAlinhamento de direita e imagem pública do bolsonarismo em contexto subnacional: a comunicação digital no Instagram dos deputados alinhados a Jair Bolsonaro em Mato Grosso nas eleições de 2022: digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 electionsSocial MediaInstagramElectionsBolsonarismMato GrossoMídias SociaisInstagramEleiçõesBolsonarismoMato GrossoThe study analyzes the use of Instagram by a group of federal deputies elected by Mato Grosso in 2022 whose digital communication linked to the image of Jair Bolsonaro. It seeks to understand the attributes mobilized by the candidates in the construction of their public images and how such marks approach Bolsonarism. The text articulates a theoretical discussion centered on the concepts of political alignment, right-wing populism, and public image. Empirically, 1,292 posts were collected from August 15 to October 30, 2022, and the three highest engagement posts per week for each candidate were selected, totaling 231 publications. A content analysis shows that, despite the common connection with the figure of the former president, the candidates' public image mobilized specific attributes that reveal distinct degrees and forms of alignment to Bolsonarism.O estudo analisa o uso do Instagram por um grupo de deputados federais eleitos por Mato Grosso em 2022 cuja comunicação digital se vinculou à imagem de Jair Bolsonaro. Busca-se compreender os atributos mobilizados pelos candidatos na construção de suas imagens públicas e como tais marcam se aproximam do bolsonarismo. O texto articula uma discussão teórica centrada nos conceitos de alinhamento político, populismo de direita e imagem pública. Empiricamente, foram coletadas 1.292 postagens, de 15 de agosto a 30 de outubro de 2022, e selecionadas as três postagens de maior engajamento por semana para cada candidato, totalizando 231 publicações. A análise de conteúdo demonstra que, apesar da conexão comum com a figura do ex-presidente, a imagem pública dos candidatos mobilizou atributos específicos que revelam graus e formas distintas de alinhamento ao bolsonarismo.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2024-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/5908110.22409/contracampo.v43i1.59081Contracampo; v. 43 n. 1 (2024): Temáticas Livres2238-25771414-748310.22409/contracampo.v43i1reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/contracampo/article/view/59081/36531Copyright (c) 2019 Bruno Araújo, Thiago Cury Luiz, Dôuglas Aparecido Ferreira, Fernanda Safira Soares Camposhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBernardo de Araújo, BrunoCury Luiz, ThiagoAparecido Ferreira, Dôuglas Safira Soares Campos, Fernanda2024-04-30T21:40:19Zoai:ojs.pkp.sfu.ca:article/59081Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2024-04-30T21:40:19Contracampo - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
Alinhamento de direita e imagem pública do bolsonarismo em contexto subnacional: a comunicação digital no Instagram dos deputados alinhados a Jair Bolsonaro em Mato Grosso nas eleições de 2022: digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
title Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
spellingShingle Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
Bernardo de Araújo, Bruno
Social Media
Instagram
Elections
Bolsonarism
Mato Grosso
Mídias Sociais
Instagram
Eleições
Bolsonarismo
Mato Grosso
title_short Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
title_full Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
title_fullStr Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
title_full_unstemmed Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
title_sort Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
author Bernardo de Araújo, Bruno
author_facet Bernardo de Araújo, Bruno
Cury Luiz, Thiago
Aparecido Ferreira, Dôuglas
Safira Soares Campos, Fernanda
author_role author
author2 Cury Luiz, Thiago
Aparecido Ferreira, Dôuglas
Safira Soares Campos, Fernanda
author2_role author
author
author
dc.contributor.author.fl_str_mv Bernardo de Araújo, Bruno
Cury Luiz, Thiago
Aparecido Ferreira, Dôuglas
Safira Soares Campos, Fernanda
dc.subject.por.fl_str_mv Social Media
Instagram
Elections
Bolsonarism
Mato Grosso
Mídias Sociais
Instagram
Eleições
Bolsonarismo
Mato Grosso
topic Social Media
Instagram
Elections
Bolsonarism
Mato Grosso
Mídias Sociais
Instagram
Eleições
Bolsonarismo
Mato Grosso
description The study analyzes the use of Instagram by a group of federal deputies elected by Mato Grosso in 2022 whose digital communication linked to the image of Jair Bolsonaro. It seeks to understand the attributes mobilized by the candidates in the construction of their public images and how such marks approach Bolsonarism. The text articulates a theoretical discussion centered on the concepts of political alignment, right-wing populism, and public image. Empirically, 1,292 posts were collected from August 15 to October 30, 2022, and the three highest engagement posts per week for each candidate were selected, totaling 231 publications. A content analysis shows that, despite the common connection with the figure of the former president, the candidates' public image mobilized specific attributes that reveal distinct degrees and forms of alignment to Bolsonarism.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/contracampo/article/view/59081
10.22409/contracampo.v43i1.59081
url https://periodicos.uff.br/contracampo/article/view/59081
identifier_str_mv 10.22409/contracampo.v43i1.59081
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uff.br/contracampo/article/view/59081/36531
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
dc.source.none.fl_str_mv Contracampo; v. 43 n. 1 (2024): Temáticas Livres
2238-2577
1414-7483
10.22409/contracampo.v43i1
reponame:Contracampo
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Contracampo
collection Contracampo
repository.name.fl_str_mv Contracampo - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv ||contracampo.uff@gmail.com
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