Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections
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Data de Publicação: | 2024 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Contracampo |
Texto Completo: | https://periodicos.uff.br/contracampo/article/view/59081 |
Resumo: | The study analyzes the use of Instagram by a group of federal deputies elected by Mato Grosso in 2022 whose digital communication linked to the image of Jair Bolsonaro. It seeks to understand the attributes mobilized by the candidates in the construction of their public images and how such marks approach Bolsonarism. The text articulates a theoretical discussion centered on the concepts of political alignment, right-wing populism, and public image. Empirically, 1,292 posts were collected from August 15 to October 30, 2022, and the three highest engagement posts per week for each candidate were selected, totaling 231 publications. A content analysis shows that, despite the common connection with the figure of the former president, the candidates' public image mobilized specific attributes that reveal distinct degrees and forms of alignment to Bolsonarism. |
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Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 electionsAlinhamento de direita e imagem pública do bolsonarismo em contexto subnacional: a comunicação digital no Instagram dos deputados alinhados a Jair Bolsonaro em Mato Grosso nas eleições de 2022: digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 electionsSocial MediaInstagramElectionsBolsonarismMato GrossoMídias SociaisInstagramEleiçõesBolsonarismoMato GrossoThe study analyzes the use of Instagram by a group of federal deputies elected by Mato Grosso in 2022 whose digital communication linked to the image of Jair Bolsonaro. It seeks to understand the attributes mobilized by the candidates in the construction of their public images and how such marks approach Bolsonarism. The text articulates a theoretical discussion centered on the concepts of political alignment, right-wing populism, and public image. Empirically, 1,292 posts were collected from August 15 to October 30, 2022, and the three highest engagement posts per week for each candidate were selected, totaling 231 publications. A content analysis shows that, despite the common connection with the figure of the former president, the candidates' public image mobilized specific attributes that reveal distinct degrees and forms of alignment to Bolsonarism.O estudo analisa o uso do Instagram por um grupo de deputados federais eleitos por Mato Grosso em 2022 cuja comunicação digital se vinculou à imagem de Jair Bolsonaro. Busca-se compreender os atributos mobilizados pelos candidatos na construção de suas imagens públicas e como tais marcam se aproximam do bolsonarismo. O texto articula uma discussão teórica centrada nos conceitos de alinhamento político, populismo de direita e imagem pública. Empiricamente, foram coletadas 1.292 postagens, de 15 de agosto a 30 de outubro de 2022, e selecionadas as três postagens de maior engajamento por semana para cada candidato, totalizando 231 publicações. A análise de conteúdo demonstra que, apesar da conexão comum com a figura do ex-presidente, a imagem pública dos candidatos mobilizou atributos específicos que revelam graus e formas distintas de alinhamento ao bolsonarismo.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2024-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/5908110.22409/contracampo.v43i1.59081Contracampo; v. 43 n. 1 (2024): Temáticas Livres2238-25771414-748310.22409/contracampo.v43i1reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://periodicos.uff.br/contracampo/article/view/59081/36531Copyright (c) 2019 Bruno Araújo, Thiago Cury Luiz, Dôuglas Aparecido Ferreira, Fernanda Safira Soares Camposhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBernardo de Araújo, BrunoCury Luiz, ThiagoAparecido Ferreira, Dôuglas Safira Soares Campos, Fernanda2024-04-30T21:40:19Zoai:ojs.pkp.sfu.ca:article/59081Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2024-04-30T21:40:19Contracampo - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections Alinhamento de direita e imagem pública do bolsonarismo em contexto subnacional: a comunicação digital no Instagram dos deputados alinhados a Jair Bolsonaro em Mato Grosso nas eleições de 2022: digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
title |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
spellingShingle |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections Bernardo de Araújo, Bruno Social Media Elections Bolsonarism Mato Grosso Mídias Sociais Eleições Bolsonarismo Mato Grosso |
title_short |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
title_full |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
title_fullStr |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
title_full_unstemmed |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
title_sort |
Right-wing alignment and pubic image of Bolsonarism in subnational context: : digital communication on Instagram of deputies aligned to Jair Bolsonaro in Mato Grosso in the 2022 elections |
author |
Bernardo de Araújo, Bruno |
author_facet |
Bernardo de Araújo, Bruno Cury Luiz, Thiago Aparecido Ferreira, Dôuglas Safira Soares Campos, Fernanda |
author_role |
author |
author2 |
Cury Luiz, Thiago Aparecido Ferreira, Dôuglas Safira Soares Campos, Fernanda |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Bernardo de Araújo, Bruno Cury Luiz, Thiago Aparecido Ferreira, Dôuglas Safira Soares Campos, Fernanda |
dc.subject.por.fl_str_mv |
Social Media Elections Bolsonarism Mato Grosso Mídias Sociais Eleições Bolsonarismo Mato Grosso |
topic |
Social Media Elections Bolsonarism Mato Grosso Mídias Sociais Eleições Bolsonarismo Mato Grosso |
description |
The study analyzes the use of Instagram by a group of federal deputies elected by Mato Grosso in 2022 whose digital communication linked to the image of Jair Bolsonaro. It seeks to understand the attributes mobilized by the candidates in the construction of their public images and how such marks approach Bolsonarism. The text articulates a theoretical discussion centered on the concepts of political alignment, right-wing populism, and public image. Empirically, 1,292 posts were collected from August 15 to October 30, 2022, and the three highest engagement posts per week for each candidate were selected, totaling 231 publications. A content analysis shows that, despite the common connection with the figure of the former president, the candidates' public image mobilized specific attributes that reveal distinct degrees and forms of alignment to Bolsonarism. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-04-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo avaliado pelos Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/59081 10.22409/contracampo.v43i1.59081 |
url |
https://periodicos.uff.br/contracampo/article/view/59081 |
identifier_str_mv |
10.22409/contracampo.v43i1.59081 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/59081/36531 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
dc.source.none.fl_str_mv |
Contracampo; v. 43 n. 1 (2024): Temáticas Livres 2238-2577 1414-7483 10.22409/contracampo.v43i1 reponame:Contracampo instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Contracampo |
collection |
Contracampo |
repository.name.fl_str_mv |
Contracampo - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||contracampo.uff@gmail.com |
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