Digital platforms and uberization: the globalization of a managed South?
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2020 |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Contracampo |
| Texto Completo: | https://periodicos.uff.br/contracampo/article/view/38579 |
Resumo: | The article discusses platform work based on the definition of uberization. This definition is understood as global trend that establishes new forms of work organization, management and control. The novelty catalysed by digital platforms refers to an algorithmic management which can be understood as a new form of control that operates in extracting and processing data from the multitude of workers, informed by the possibility of full mapping the work process. The work of cosmetic sellers is brought to the analysis in order to present typically feminine characteristics of work that are becoming generalized; also the results of empirical research with motorcycle couriers and their uberisation in the city of São Paulo are discussed. |
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Digital platforms and uberization: the globalization of a managed South?Plataformas digitais e uberização: a globalização de um Sul administrado?MotoboysRevendedoras de cosméticosSul GlobalTrabalho de plataformaUberizaçãoThe article discusses platform work based on the definition of uberization. This definition is understood as global trend that establishes new forms of work organization, management and control. The novelty catalysed by digital platforms refers to an algorithmic management which can be understood as a new form of control that operates in extracting and processing data from the multitude of workers, informed by the possibility of full mapping the work process. The work of cosmetic sellers is brought to the analysis in order to present typically feminine characteristics of work that are becoming generalized; also the results of empirical research with motorcycle couriers and their uberisation in the city of São Paulo are discussed.Este artigo trata do trabalho de plataforma a partir da definição de uberização. Esta é compreendida como uma nova forma de organização, gerenciamento e controle do trabalho, que se firma como uma tendência global. A novidade catalisada pelas plataformas digitais se refere à um gerenciamento algorítmico que precisa ser mais bem compreendido e analisado É possível perscrutar uma nova forma de controle, que opera na extração e processamento de dados da multidão de trabalhadores, que são então utilizados como meios novos e pouco conhecidos para o gerenciamento do trabalho, informados pela possibilidade de um pleno mapeamento do processo de trabalho (Zuboff, 2018). São analisados: o trabalho de revendedoras de cosméticos para pensar em nas características tipicamente femininas do trabalho que se generalizam; o trabalho de motoboys e sua uberização na cidade de São Paulo.Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2020-04-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmltext/htmlapplication/pdfapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/3857910.22409/contracampo.v39i1.38579Contracampo; v. 39 n. 1 (2020): Trabalho de Plataforma2238-25771414-748310.22409/contracampo.v39i1reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://periodicos.uff.br/contracampo/article/view/38579/html_pthttps://periodicos.uff.br/contracampo/article/view/38579/html_enhttps://periodicos.uff.br/contracampo/article/view/38579/pdfhttps://periodicos.uff.br/contracampo/article/view/38579/pdf_1Copyright (c) 2020 Revista Contracampoinfo:eu-repo/semantics/openAccessCosthek Abílio, Ludmila2020-07-26T14:21:56Zoai:ojs.pkp.sfu.ca:article/38579Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2020-07-26T14:21:56Contracampo - Universidade Federal Fluminense (UFF)false |
| dc.title.none.fl_str_mv |
Digital platforms and uberization: the globalization of a managed South? Plataformas digitais e uberização: a globalização de um Sul administrado? |
| title |
Digital platforms and uberization: the globalization of a managed South? |
| spellingShingle |
Digital platforms and uberization: the globalization of a managed South? Costhek Abílio, Ludmila Motoboys Revendedoras de cosméticos Sul Global Trabalho de plataforma Uberização |
| title_short |
Digital platforms and uberization: the globalization of a managed South? |
| title_full |
Digital platforms and uberization: the globalization of a managed South? |
| title_fullStr |
Digital platforms and uberization: the globalization of a managed South? |
| title_full_unstemmed |
Digital platforms and uberization: the globalization of a managed South? |
| title_sort |
Digital platforms and uberization: the globalization of a managed South? |
| author |
Costhek Abílio, Ludmila |
| author_facet |
Costhek Abílio, Ludmila |
| author_role |
author |
| dc.contributor.author.fl_str_mv |
Costhek Abílio, Ludmila |
| dc.subject.por.fl_str_mv |
Motoboys Revendedoras de cosméticos Sul Global Trabalho de plataforma Uberização |
| topic |
Motoboys Revendedoras de cosméticos Sul Global Trabalho de plataforma Uberização |
| description |
The article discusses platform work based on the definition of uberization. This definition is understood as global trend that establishes new forms of work organization, management and control. The novelty catalysed by digital platforms refers to an algorithmic management which can be understood as a new form of control that operates in extracting and processing data from the multitude of workers, informed by the possibility of full mapping the work process. The work of cosmetic sellers is brought to the analysis in order to present typically feminine characteristics of work that are becoming generalized; also the results of empirical research with motorcycle couriers and their uberisation in the city of São Paulo are discussed. |
| publishDate |
2020 |
| dc.date.none.fl_str_mv |
2020-04-17 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/38579 10.22409/contracampo.v39i1.38579 |
| url |
https://periodicos.uff.br/contracampo/article/view/38579 |
| identifier_str_mv |
10.22409/contracampo.v39i1.38579 |
| dc.language.iso.fl_str_mv |
por eng |
| language |
por eng |
| dc.relation.none.fl_str_mv |
https://periodicos.uff.br/contracampo/article/view/38579/html_pt https://periodicos.uff.br/contracampo/article/view/38579/html_en https://periodicos.uff.br/contracampo/article/view/38579/pdf https://periodicos.uff.br/contracampo/article/view/38579/pdf_1 |
| dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Contracampo info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Copyright (c) 2020 Revista Contracampo |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
text/html text/html application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
| publisher.none.fl_str_mv |
Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense |
| dc.source.none.fl_str_mv |
Contracampo; v. 39 n. 1 (2020): Trabalho de Plataforma 2238-2577 1414-7483 10.22409/contracampo.v39i1 reponame:Contracampo instname:Universidade Federal Fluminense (UFF) instacron:UFF |
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Universidade Federal Fluminense (UFF) |
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UFF |
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UFF |
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Contracampo |
| collection |
Contracampo |
| repository.name.fl_str_mv |
Contracampo - Universidade Federal Fluminense (UFF) |
| repository.mail.fl_str_mv |
||contracampo.uff@gmail.com |
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