THE REPRESENTATION OF SOCIAL ACTORS IN ELECTRONIC POSTS: WHAT CHARACTERS INHABIT BRAZILIANS´ POLITICAL IMAGINARY TODAY?

• Autor(a) principal: Balocco, Anna Elizabeth
• Data de Publicação: 2016
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Gragoatá
• Texto Completo: https://periodicos.uff.br/gragoata/article/view/33391
• topic: the representation of social actors; electronic posts; polemical discourse; social imaginary; representação de atores sociais; comentários eletrônicos; discurso polêmico; imaginário social

The study examines Brazilians´ political imaginary after election of president Dilma Roussef, through the investigation of the representation of social actors in electronic posts, published in one particular news site.  Laclau & Mouffe´s argument for the discursive nature of the social and of collective identities (1985) is drawn upon, as well as the concepts of polemical discourse (AMOSSY, 2011), ideology (EAGLETON, 1991; PEDRO, 1997) and social imaginary (FAIRCLOUGH, 2015; CASTORIADIS, 1982). On the basis of van Leeuwen´s (1996) theoretical framework for the study of the representation of social actors in discourse, the study identifies three types of social actors in the corpus; suggests some correlations between positioning and strategies of discursive representation of social actors; as well as introduces some considerations about the heterogeneous and dynamic nature of the social imaginary.