Indústria cultural e pseudoformação: a racionalidade do desenho animado mais assistido no cinema

• Autor(a) principal: Pereira , Cristiano Costa
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• dARK ID: ark:/38995/001300000d1c2
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/8396
• topic: Teoria crítica da sociedade; Indústria cultural; Cinema de animação; Formação e pseudoformação; Critical theory of society; Cultural industry; Animations movies; Formation and pseudo-formation; CIENCIAS HUMANAS::EDUCACAO

Cinema is a cultural product that constitutes subjectivity. This work analyzed the rationality of the free animated film "The Ice Age 3" (BlueSkay / Fox, 2009), which according to ANCINE obtained the largest audience from 2009 to 2015 in cinemas in Brazil. The theoretical reference of this work is the Critical Theory of Society, especially Theodor Adorno, Herbert Marcuse and Walter Benjamin, and Karl Marx's Historical Dialectical Materialism. The analysis of the production of the film "The Ice Age 3" revealed the presence of the rationality of the cultural industry when it presents the dominant ideology, stereotypes, clichés, tickets, experience, expropriation of schemes, profit as external purpose, humor that does not reconcile with humanity, impoverishment of content, personification of situations and resolutions that are social, typification of characters, emphasis on detail to give appearance of novelty, heroic median individual, technique primacy, spectacular outputs and an assembly that offers no space for the imagination and can´t see contradictions of the society. In this sense, it presents elements that outline a pseudoformation that promote the adaptation of the subjects to the capitalist logic. This dissertation was developed by means of the MINTER agreement in Education UFG / IFMT 2015, defended in 2018.