Custos de transação e canais de comercialização da produção do assentamento Olga Benário (Ipameri-GO)

• Autor(a) principal: Pereira, Mirian Rosa
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/6801
• topic: Canais de comercialização; Custos de transação; Assentamento Olga Benário; Ipameri (GO); Channels of commercialization; Transaction costs; Settlement Olga Benário; Ipameri (GO); CIENCIAS AGRARIAS::AGRONOMIA

Considering the importance of family farming in Brazil and its characteristics related to form of organization of work and food production and their interrelations with the market, this paper aims to describe the marketing channels and the influence of transaction costs in the choice of channels by the producers of the settlement Olga Benário located in the city of Ipameri-GO. This analysis is made by the survey data about the marketing channels used by family farmers of the community, supported by the conceptual theoretical foundation of Economy of Transaction Costs. The proposed research is qualitative descriptive character, through which will be sought see which marketing channels are used by family farmers of the settlement Olga Benário and which transaction costs imply the choice and use of these channels. The research method adopted is the Case Study. To carry out the data collection, questionnaires were administered together ten producers and key community people and interviews with the presidents of the associations. The type of sampling is not probabilistic typicality and the results show that transaction costs influence the decision to choose the channels, especially the cost of information on prices and that the channels levels used by these producers only vary from zero to an intermediary.