"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFG |
Texto Completo: | http://repositorio.bc.ufg.br/tede/handle/tede/11786 |
Resumo: | The social dynamics of labour and medicalization made human enhancement the object of interest and discussion in contemporary life, coupled with the demands for attention, performance and health in our society. The biohacking movement arises in this context, with the goal of making the most out of one’s own physical and cognitive capabilities, and introduces techniques, products, diets and drugs for this purpose. To understand this phenomenon it is essential to uncover the meanings related to these practices, as well as the historical and social conditions that lead to them. This research analyzed content in the media, online communities about biohacking and interviews with people who consumed nootropics, that is, substances that supposedly induce cognitive enhancement. The content analyzed on human enhancement often reveals a neoliberal rationality, characteristic of the current stage of capitalism that subjectively establishes ideals of success and meritocracy while causing mental illness and exhaustion, at the risk of these practices serving as new ways to maintain labor exploitation. There is also a scientistic discourse, reinforced by the advance of biological perspectives within the social field, in which emotions are disregarded and the bodies are understood as mere objects of intervention. However, other meanings outside the neoliberal and scientistic context can be negotiated in relation to the enhancement practices if they are conceived critically, with a view to experiences of resistance and difference that promote cooperation, health and care values contrary to individualization processes. |
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Gonçalves, Elianehttp://lattes.cnpq.br/7413052054334814Gonçalves, ElianeBorges, Lenise SantanaBraz, Camilo Albuquerque deAlmeida Neto, Luiz Mello dehttp://lattes.cnpq.br/2076050637027144Morais, Deyvid Santos2021-12-01T10:54:27Z2021-12-01T10:54:27Z2021-10-14MORAIS, D. S. "Você, só que melhor": Biohacking e os sentidos do aprimoramento na contemporaneidade. 2021. 180 f. Tese (Doutorado em Sociologia) - Universidade Federal de Goiás, Goiânia, 2021.http://repositorio.bc.ufg.br/tede/handle/tede/11786The social dynamics of labour and medicalization made human enhancement the object of interest and discussion in contemporary life, coupled with the demands for attention, performance and health in our society. The biohacking movement arises in this context, with the goal of making the most out of one’s own physical and cognitive capabilities, and introduces techniques, products, diets and drugs for this purpose. To understand this phenomenon it is essential to uncover the meanings related to these practices, as well as the historical and social conditions that lead to them. This research analyzed content in the media, online communities about biohacking and interviews with people who consumed nootropics, that is, substances that supposedly induce cognitive enhancement. The content analyzed on human enhancement often reveals a neoliberal rationality, characteristic of the current stage of capitalism that subjectively establishes ideals of success and meritocracy while causing mental illness and exhaustion, at the risk of these practices serving as new ways to maintain labor exploitation. There is also a scientistic discourse, reinforced by the advance of biological perspectives within the social field, in which emotions are disregarded and the bodies are understood as mere objects of intervention. However, other meanings outside the neoliberal and scientistic context can be negotiated in relation to the enhancement practices if they are conceived critically, with a view to experiences of resistance and difference that promote cooperation, health and care values contrary to individualization processes.As dinâmicas do trabalho e da medicalização da vida tornaram o aprimoramento objeto de crescente interesse e discussão, aliados a demandas de atenção, desempenho e saúde em nossa sociedade. É neste contexto que o movimento biohacking se populariza com a intenção de tirar o máximo proveito da capacidade física e cognitiva, incluindo a adoção de técnicas, produtos, dietas alimentares e medicamentos para este fim. Para compreendermos este fenômeno, é fundamental revelar os sentidos relacionados a essas práticas, bem como as condições históricas e sociais que as impulsionaram. Nesta pesquisa investiguei conteúdos e comunidades online sobre biohacking e realizei entrevistas com pessoas que consumiram nootrópicos, ou seja, substâncias que supostamente induzem o aprimoramento cognitivo. Os conteúdos sobre aprimoramento se mostraram frequentemente cooptados por uma racionalidade neoliberal, própria da atual fase do capitalismo que estabelece subjetivamente ideais de sucesso e meritocracia que leva, ao mesmo tempo, ao adoecimento psíquico e esgotamento, podendo as práticas de aprimoramento servirem como novas ferramentas de exploração pelo trabalho. Há ainda um caráter cientificista, intensificado pelo avanço de uma perspectiva biológica sob o campo do social, em que as emoções dão lugar a corpos entendidos como meros objetos de intervenção. Contudo, apresento que outros sentidos fora do contexto neoliberal e cientificista, podem ser negociados nas práticas de aprimoramento e biohacking, se pensadas criticamente a partir das experiências de resistência e da diferença, promovendo valores de cooperação, cuidado e saúde contrários aos imperativos pela individualização.Submitted by Marlene Santos (marlene.bc.ufg@gmail.com) on 2021-11-30T16:29:38Z No. of bitstreams: 2 Tese - Deyvid Santos Morais - 2021.pdf: 2125591 bytes, checksum: e9a0f0e8f8605458f8f3fcfc2ec23ae2 (MD5) license_rdf: 805 bytes, checksum: 4460e5956bc1d1639be9ae6146a50347 (MD5)Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2021-12-01T10:54:27Z (GMT) No. of bitstreams: 2 Tese - Deyvid Santos Morais - 2021.pdf: 2125591 bytes, checksum: e9a0f0e8f8605458f8f3fcfc2ec23ae2 (MD5) license_rdf: 805 bytes, checksum: 4460e5956bc1d1639be9ae6146a50347 (MD5)Made available in DSpace on 2021-12-01T10:54:27Z (GMT). No. of bitstreams: 2 Tese - Deyvid Santos Morais - 2021.pdf: 2125591 bytes, checksum: e9a0f0e8f8605458f8f3fcfc2ec23ae2 (MD5) license_rdf: 805 bytes, checksum: 4460e5956bc1d1639be9ae6146a50347 (MD5) Previous issue date: 2021-10-14Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESporUniversidade Federal de GoiásPrograma de Pós-graduação em Sociologia (FCS)UFGBrasilFaculdade de Ciências Sociais - FCS (RG)Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAprimoramento humanoBiohackingNootrópicoRegimes de atençãoNeoliberalismoHuman enhancemeneNootropicAttentionNeoliberalismCIENCIAS HUMANAS::SOCIOLOGIA::FUNDAMENTOS DA SOCIOLOGIA"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade“You, only better”: biohacking and the meanings of human enhancement in contemporaneityinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis865005005005001011801reponame:Repositório Institucional da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGLICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://repositorio.bc.ufg.br/tede/bitstreams/626956d0-802b-4ae5-a572-a2b8faa7467d/download8a4605be74aa9ea9d79846c1fba20a33MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8805http://repositorio.bc.ufg.br/tede/bitstreams/28bd1c87-6f18-4f89-9273-db4cccccd362/download4460e5956bc1d1639be9ae6146a50347MD52ORIGINALTese - Deyvid Santos Morais - 2021.pdfTese - Deyvid Santos Morais - 2021.pdfapplication/pdf2125591http://repositorio.bc.ufg.br/tede/bitstreams/dd27f65e-a0b5-45a4-8c42-8ac1569697c1/downloade9a0f0e8f8605458f8f3fcfc2ec23ae2MD53tede/117862021-12-01 07:54:27.404http://creativecommons.org/licenses/by-nc-nd/4.0/Attribution-NonCommercial-NoDerivatives 4.0 Internationalopen.accessoai:repositorio.bc.ufg.br:tede/11786http://repositorio.bc.ufg.br/tedeRepositório InstitucionalPUBhttp://repositorio.bc.ufg.br/oai/requesttasesdissertacoes.bc@ufg.bropendoar:2021-12-01T10:54:27Repositório Institucional da UFG - Universidade Federal de Goiás (UFG)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 |
dc.title.pt_BR.fl_str_mv |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
dc.title.alternative.eng.fl_str_mv |
“You, only better”: biohacking and the meanings of human enhancement in contemporaneity |
title |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
spellingShingle |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade Morais, Deyvid Santos Aprimoramento humano Biohacking Nootrópico Regimes de atenção Neoliberalismo Human enhancemene Nootropic Attention Neoliberalism CIENCIAS HUMANAS::SOCIOLOGIA::FUNDAMENTOS DA SOCIOLOGIA |
title_short |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
title_full |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
title_fullStr |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
title_full_unstemmed |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
title_sort |
"Você, só que melhor": biohacking e os sentidos do aprimoramento na contemporaneidade |
author |
Morais, Deyvid Santos |
author_facet |
Morais, Deyvid Santos |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Gonçalves, Eliane |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/7413052054334814 |
dc.contributor.referee1.fl_str_mv |
Gonçalves, Eliane |
dc.contributor.referee2.fl_str_mv |
Borges, Lenise Santana |
dc.contributor.referee3.fl_str_mv |
Braz, Camilo Albuquerque de |
dc.contributor.referee4.fl_str_mv |
Almeida Neto, Luiz Mello de |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2076050637027144 |
dc.contributor.author.fl_str_mv |
Morais, Deyvid Santos |
contributor_str_mv |
Gonçalves, Eliane Gonçalves, Eliane Borges, Lenise Santana Braz, Camilo Albuquerque de Almeida Neto, Luiz Mello de |
dc.subject.por.fl_str_mv |
Aprimoramento humano Biohacking Nootrópico Regimes de atenção Neoliberalismo |
topic |
Aprimoramento humano Biohacking Nootrópico Regimes de atenção Neoliberalismo Human enhancemene Nootropic Attention Neoliberalism CIENCIAS HUMANAS::SOCIOLOGIA::FUNDAMENTOS DA SOCIOLOGIA |
dc.subject.eng.fl_str_mv |
Human enhancemene Nootropic Attention Neoliberalism |
dc.subject.cnpq.fl_str_mv |
CIENCIAS HUMANAS::SOCIOLOGIA::FUNDAMENTOS DA SOCIOLOGIA |
description |
The social dynamics of labour and medicalization made human enhancement the object of interest and discussion in contemporary life, coupled with the demands for attention, performance and health in our society. The biohacking movement arises in this context, with the goal of making the most out of one’s own physical and cognitive capabilities, and introduces techniques, products, diets and drugs for this purpose. To understand this phenomenon it is essential to uncover the meanings related to these practices, as well as the historical and social conditions that lead to them. This research analyzed content in the media, online communities about biohacking and interviews with people who consumed nootropics, that is, substances that supposedly induce cognitive enhancement. The content analyzed on human enhancement often reveals a neoliberal rationality, characteristic of the current stage of capitalism that subjectively establishes ideals of success and meritocracy while causing mental illness and exhaustion, at the risk of these practices serving as new ways to maintain labor exploitation. There is also a scientistic discourse, reinforced by the advance of biological perspectives within the social field, in which emotions are disregarded and the bodies are understood as mere objects of intervention. However, other meanings outside the neoliberal and scientistic context can be negotiated in relation to the enhancement practices if they are conceived critically, with a view to experiences of resistance and difference that promote cooperation, health and care values contrary to individualization processes. |
publishDate |
2021 |
dc.date.accessioned.fl_str_mv |
2021-12-01T10:54:27Z |
dc.date.available.fl_str_mv |
2021-12-01T10:54:27Z |
dc.date.issued.fl_str_mv |
2021-10-14 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MORAIS, D. S. "Você, só que melhor": Biohacking e os sentidos do aprimoramento na contemporaneidade. 2021. 180 f. Tese (Doutorado em Sociologia) - Universidade Federal de Goiás, Goiânia, 2021. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tede/11786 |
identifier_str_mv |
MORAIS, D. S. "Você, só que melhor": Biohacking e os sentidos do aprimoramento na contemporaneidade. 2021. 180 f. Tese (Doutorado em Sociologia) - Universidade Federal de Goiás, Goiânia, 2021. |
url |
http://repositorio.bc.ufg.br/tede/handle/tede/11786 |
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por |
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por |
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1180 |
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Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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Universidade Federal de Goiás |
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UFG |
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Universidade Federal de Goiás |
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