Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão”
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFG |
Texto Completo: | http://repositorio.bc.ufg.br/tede/handle/tede/7387 |
Resumo: | This investigation, developed between 2013 and 2016, try to understand the concept of youth and its media representation taking as theoretical support reflexions of Visual Culture Education. To perform field work was chosen an artifact that is increasingly present in young's lifes: videogames, specifically, advergames, electronic games designed to promote brands or productsThe field work was planned to allow the interaction of the young participants with the advergame "More Fanta, more fun" and Fanta advertising campaigns in order to examine the understandings builded by the media around the idea of being young. The group was formed by 14 students, aged between 10 and 16 years. They were studied at a public school placed in a peripheral region of Goiânia.They gave opinions about the narratives and characters of the games, as well as about technology, consumption and the notion of youth. The topics discussed at meetings with the group are also the body of this investigation, divided into five chapters. The first chapter presents the reader to the concepts of game and advergame. The second discusses principles that underlie the relationship between games and education. The methodology is described and detailed in the third chapter including fieldwork and a netnography on the virtual space of the games. The concept of youth is addressed and discussed in chapter four. The fifth and final chapter consists of the analysis of the lines of young research staff. It is worth mentioning that the conclusion is an arrangement that took into account the characteristics of the Group of participants, but especially the various changes imposed to the initial planning of the research by changing its course. |
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Silva Filho, Raimundo Martins dahttp://lattes.cnpq.br/1270126774554014Silva, Thiago Fernando Sant’anna eMiranda, Fernando Nelson SommaSantana, Arão Nogueira Paranaguá deRibeiro, José Maria Gonçalves da SilvaSilva Filho, Raimundo Martins dahttp://lattes.cnpq.br/7668115661963834Tavares, Jordana Falcão2017-05-30T10:38:38Z2017-04-26TAVARES, J. F. Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão”. 2017. 248 f. Tese (Doutorado em Arte e Cultura Visual) - Universidade Federal de Goiás, Goiânia, 2017.http://repositorio.bc.ufg.br/tede/handle/tede/7387This investigation, developed between 2013 and 2016, try to understand the concept of youth and its media representation taking as theoretical support reflexions of Visual Culture Education. To perform field work was chosen an artifact that is increasingly present in young's lifes: videogames, specifically, advergames, electronic games designed to promote brands or productsThe field work was planned to allow the interaction of the young participants with the advergame "More Fanta, more fun" and Fanta advertising campaigns in order to examine the understandings builded by the media around the idea of being young. The group was formed by 14 students, aged between 10 and 16 years. They were studied at a public school placed in a peripheral region of Goiânia.They gave opinions about the narratives and characters of the games, as well as about technology, consumption and the notion of youth. The topics discussed at meetings with the group are also the body of this investigation, divided into five chapters. The first chapter presents the reader to the concepts of game and advergame. The second discusses principles that underlie the relationship between games and education. The methodology is described and detailed in the third chapter including fieldwork and a netnography on the virtual space of the games. The concept of youth is addressed and discussed in chapter four. The fifth and final chapter consists of the analysis of the lines of young research staff. It is worth mentioning that the conclusion is an arrangement that took into account the characteristics of the Group of participants, but especially the various changes imposed to the initial planning of the research by changing its course.Esta investigação, desenvolvida entre 2013 e 2016, busca entender o conceito de juventude e sua representação na mídia tomando como suporte teórico reflexões do campo da Educação da Cultura Visual. Para realizar a pesquisa de campo foi escolhido um artefato cada vez mais presente na vida dos jovens: os videogames, mas especificamente, os advergames, jogos eletrônicos desenvolvidos para divulgar marcas ou produtos. O trabalho de campo foi planejado de modo a proporcionar a interação dos jovens participantes com o advergame “Mais Fanta, mais diversão” e as campanhas publicitárias de Fanta com o intuito de examinar seus entendimentos sobre as construções midiáticas em torno da ideia de ser jovem. O grupo foi formado por 14 estudantes de uma escola pública da região periférica de Goiânia com idades entre 11 e 16 anos que opinaram sobre as narrativas e personagens dos jogos, bem como sobre tecnologia, consumo e a noção de juventude. Os temas discutidos nos encontros com os colaboradores constituem também o corpo desta investigação, organizada em cinco capítulos. O primeiro, apresenta o leitor aos conceitos de jogo e advergame. O segundo capítulo, discute princípios que fundamentam a relação entre jogos e educação. A metodologia é descrita e detalhada no terceiro capítulo incluindo o trabalho de campo e uma netnografia sobre o espaço virtual dos jogos. O conceito de juventude é abordado e discutido no capítulo quatro. O quinto e último capítulo é composto pela análise das falas dos jovens colaboradores da investigação. Vale ressaltar que a conclusão é um arranjo contingente que levou em consideração as características do grupo de participantes, mas, especialmente, as várias mudanças que se impuseram em relação ao planejamento inicial da pesquisa alterando seu curso.Submitted by Erika Demachki (erikademachki@gmail.com) on 2017-05-29T17:37:38Z No. of bitstreams: 2 Tese - Jordana Falcão Tavares - 2017.pdf: 5210738 bytes, checksum: b594acadde1fc96fb1f7af96c7eb2f14 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-05-30T10:38:38Z (GMT) No. of bitstreams: 2 Tese - Jordana Falcão Tavares - 2017.pdf: 5210738 bytes, checksum: b594acadde1fc96fb1f7af96c7eb2f14 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2017-05-30T10:38:38Z (GMT). No. of bitstreams: 2 Tese - Jordana Falcão Tavares - 2017.pdf: 5210738 bytes, checksum: b594acadde1fc96fb1f7af96c7eb2f14 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-04-26application/pdfporUniversidade Federal de GoiásPrograma de Pós-graduação em Arte e Cultura Visual (FAV)UFGBrasilFaculdade de Artes Visuais - FAV (RG)http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessEducação da cultura visualJuventudeVideogamesAdvergamesVisual culture educationYouthnessVideogamesLINGUISTICA, LETRAS E ARTES::ARTESAdvergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão”Advergames and visual culture education: a study about the youthness notion in “Mais Fanta, mais diversão”info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis5419363139851951878600600600-58490961587463690968435846416789276096reponame:Repositório Institucional da UFGinstname:Universidade Federal de Goiás (UFG)instacron:UFGLICENSElicense.txtlicense.txttext/plain; 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dc.title.eng.fl_str_mv |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
dc.title.alternative.eng.fl_str_mv |
Advergames and visual culture education: a study about the youthness notion in “Mais Fanta, mais diversão” |
title |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
spellingShingle |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” Tavares, Jordana Falcão Educação da cultura visual Juventude Videogames Advergames Visual culture education Youthness Videogames LINGUISTICA, LETRAS E ARTES::ARTES |
title_short |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
title_full |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
title_fullStr |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
title_full_unstemmed |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
title_sort |
Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão” |
author |
Tavares, Jordana Falcão |
author_facet |
Tavares, Jordana Falcão |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Silva Filho, Raimundo Martins da |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/1270126774554014 |
dc.contributor.referee1.fl_str_mv |
Silva, Thiago Fernando Sant’anna e |
dc.contributor.referee2.fl_str_mv |
Miranda, Fernando Nelson Somma |
dc.contributor.referee3.fl_str_mv |
Santana, Arão Nogueira Paranaguá de |
dc.contributor.referee4.fl_str_mv |
Ribeiro, José Maria Gonçalves da Silva |
dc.contributor.referee5.fl_str_mv |
Silva Filho, Raimundo Martins da |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7668115661963834 |
dc.contributor.author.fl_str_mv |
Tavares, Jordana Falcão |
contributor_str_mv |
Silva Filho, Raimundo Martins da Silva, Thiago Fernando Sant’anna e Miranda, Fernando Nelson Somma Santana, Arão Nogueira Paranaguá de Ribeiro, José Maria Gonçalves da Silva Silva Filho, Raimundo Martins da |
dc.subject.por.fl_str_mv |
Educação da cultura visual Juventude Videogames Advergames |
topic |
Educação da cultura visual Juventude Videogames Advergames Visual culture education Youthness Videogames LINGUISTICA, LETRAS E ARTES::ARTES |
dc.subject.eng.fl_str_mv |
Visual culture education Youthness Videogames |
dc.subject.cnpq.fl_str_mv |
LINGUISTICA, LETRAS E ARTES::ARTES |
description |
This investigation, developed between 2013 and 2016, try to understand the concept of youth and its media representation taking as theoretical support reflexions of Visual Culture Education. To perform field work was chosen an artifact that is increasingly present in young's lifes: videogames, specifically, advergames, electronic games designed to promote brands or productsThe field work was planned to allow the interaction of the young participants with the advergame "More Fanta, more fun" and Fanta advertising campaigns in order to examine the understandings builded by the media around the idea of being young. The group was formed by 14 students, aged between 10 and 16 years. They were studied at a public school placed in a peripheral region of Goiânia.They gave opinions about the narratives and characters of the games, as well as about technology, consumption and the notion of youth. The topics discussed at meetings with the group are also the body of this investigation, divided into five chapters. The first chapter presents the reader to the concepts of game and advergame. The second discusses principles that underlie the relationship between games and education. The methodology is described and detailed in the third chapter including fieldwork and a netnography on the virtual space of the games. The concept of youth is addressed and discussed in chapter four. The fifth and final chapter consists of the analysis of the lines of young research staff. It is worth mentioning that the conclusion is an arrangement that took into account the characteristics of the Group of participants, but especially the various changes imposed to the initial planning of the research by changing its course. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-05-30T10:38:38Z |
dc.date.issued.fl_str_mv |
2017-04-26 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
TAVARES, J. F. Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão”. 2017. 248 f. Tese (Doutorado em Arte e Cultura Visual) - Universidade Federal de Goiás, Goiânia, 2017. |
dc.identifier.uri.fl_str_mv |
http://repositorio.bc.ufg.br/tede/handle/tede/7387 |
identifier_str_mv |
TAVARES, J. F. Advergames e educação da cultura visual: um estudo sobre a noção de juventude em “Mais Fanta, mais diversão”. 2017. 248 f. Tese (Doutorado em Arte e Cultura Visual) - Universidade Federal de Goiás, Goiânia, 2017. |
url |
http://repositorio.bc.ufg.br/tede/handle/tede/7387 |
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por |
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5419363139851951878 |
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600 600 600 |
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8435846416789276096 |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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Universidade Federal de Goiás |
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Programa de Pós-graduação em Arte e Cultura Visual (FAV) |
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UFG |
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Brasil |
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Faculdade de Artes Visuais - FAV (RG) |
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Universidade Federal de Goiás |
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