A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/22440 |
Resumo: | This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, companies should use elements of major titles, from gameplay to audio tracks, when designing an advergame, so players can relieve good times they had when paying them. |
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A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memoriesAdvergamesMemoriesWillingness to buyVideogames.Domínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, companies should use elements of major titles, from gameplay to audio tracks, when designing an advergame, so players can relieve good times they had when paying them.Martinez, Luís FructuosoRUNMartins, Diogo Henriques2017-08-03T09:03:49Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/22440TID:201714264enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:04Zoai:run.unl.pt:10362/22440Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:18.146947Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
title |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
spellingShingle |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories Martins, Diogo Henriques Advergames Memories Willingness to buy Videogames. Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
title_full |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
title_fullStr |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
title_full_unstemmed |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
title_sort |
A roadmap to designing advergames: how major video games can help in the design of advergames and the impact of memories |
author |
Martins, Diogo Henriques |
author_facet |
Martins, Diogo Henriques |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martinez, Luís Fructuoso RUN |
dc.contributor.author.fl_str_mv |
Martins, Diogo Henriques |
dc.subject.por.fl_str_mv |
Advergames Memories Willingness to buy Videogames. Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Advergames Memories Willingness to buy Videogames. Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched a The Sims 2 video and another one a generic Ikea advergame. At the end, as expected, when happy memories of past experiences playing major video games were activated willingness to buy increased. Therefore, to create the biggest amount of value possible, companies should use elements of major titles, from gameplay to audio tracks, when designing an advergame, so players can relieve good times they had when paying them. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-08-03T09:03:49Z 2017-01-20 2017-01-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/22440 TID:201714264 |
url |
http://hdl.handle.net/10362/22440 |
identifier_str_mv |
TID:201714264 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137901668204545 |