Design Sprint como ferramenta de apoio ao empreendedorismo e à inovação

• Autor(a) principal: Barros Neto, Wagner de
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/11466
• topic: Design sprint; Empreendedorismo; Inovação; Design sprint; Entrepreneurship; Innovation; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

Studies on the business death rate reveal some factors that most cause companies to fail: not delivering the right product to the market and taking too long to develop it. Several methodologies have emerged to support innovation processes and agile development of products, seeking to support teams to test, develop and launch their ideas with greater chances of success. Among them, there is the Design Sprint, a method created within Google, which this dissertation aimed to analyze the effectiveness as a tool to support innovation and entrepreneurship. For that, two action researches were carried out, applying the method in two startups and evaluating the process and its result. Then, a survey was carried out with organizations from 21 countries that adopted the Design Sprint in the creation or improvement of products, services, strategies and processes, evaluating the impacts perceived in terms of time and money savings, as well as impacts on the team, innovation, product and financial. The survey results showed that the method was beneficial for different types of organizations to have more aligned teams, better products, more agile innovation processes and reduced commercial and operational costs. The survey revealed that organizations that applied Design Sprint achieved an average time savings of 2.1 months, with a return of investment on time of more than 10.5 times. The method demonstrated the ability to support companies in different contexts and objectives, and should in fact be analyzed as a possible tool to support innovation processes and development of solutions.