Rainhas de batom e avental: o feminino nas páginas conselheiras de Clarice Lispector colunista

• Autor(a) principal: Nóbrega, Lívia de Pádua
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFG
• Texto Completo: http://repositorio.bc.ufg.br/tede/handle/tede/5397
• topic: Clarice Lispector; Gênero; Identidade; Imprensa feminina; Representação; Clarice Lispector; Gender; Identity; Women’s press; Representation; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The present thesis intends to analyze female columns written by the writer and the journalist Clarice Lispector under two distinct pseudonyms and as a ghost-writer for three different newspapers from Rio de Janeiro in the 50’s and 60’s decades of the XX century. This analysis seeks to trace the female representation drawn from these columns for understanding of the women’s profile considered ideal at the time proposed. After the establishment of the conception of female disclosed by these pages is intended to show how the media acted on as a regulatory instance of the social field, responsible for maintaining an order of normatively anchored in naturalized notions through the discourse circulating at the time, which preached the role of the women as housekeepers and the men as breadwinners.