Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil

Detalhes bibliográficos
Autor(a) principal: Silva Costa, Nândara
Data de Publicação: 2022
Outros Autores: Pereira de Paula, Davis
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ateliê Geográfico
Texto Completo: https://revistas.ufg.br/atelie/article/view/72450
Resumo: The health crisis caused by the Covid-19 pandemic, aside the thousands of lives lost, had a huge impact on all segments of society, with tourism-related activities being the main afflicted. The lodging industry was one of the first activities to be affected and one of the last to recover. Thus, the present investigation aims to evaluate the impact of the pandemic on accommodation means of the main tourist destinations of the Ceará coast. Data acquisition was done through e-form whose application took place between June and July 2020, with a total of 56 responses. The data shows that 75% of hosting facilities are the Inn type, with more than 15 years of operation in which the pandemic generated an impact of 66 to 80% on the half-yearly revenue of these establishments. Expenses reduction, daily vouchers with future use and digital marketing are identified as the main strategies to circumvent the negative effects of the crisis. Keywords: Covid-19. Hotel Industry. Tourism.
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spelling Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, BrazilEfectos de la pandemia del Covid-19 en los medios de alojamiento en los principales destinos turísticos de la costa de Ceará, BrasilEfeitos da pandemia da Covid-19 sobre os meios de hospedagens dos principais destinos turísticos do litoral do Ceará, BrasilThe health crisis caused by the Covid-19 pandemic, aside the thousands of lives lost, had a huge impact on all segments of society, with tourism-related activities being the main afflicted. The lodging industry was one of the first activities to be affected and one of the last to recover. Thus, the present investigation aims to evaluate the impact of the pandemic on accommodation means of the main tourist destinations of the Ceará coast. Data acquisition was done through e-form whose application took place between June and July 2020, with a total of 56 responses. The data shows that 75% of hosting facilities are the Inn type, with more than 15 years of operation in which the pandemic generated an impact of 66 to 80% on the half-yearly revenue of these establishments. Expenses reduction, daily vouchers with future use and digital marketing are identified as the main strategies to circumvent the negative effects of the crisis. Keywords: Covid-19. Hotel Industry. Tourism.La crisis sanitaria provocada por la pandemia del Covid-19, además de las miles de vidas perdidas, ha tenido un enorme impacto en todos los segmentos de la sociedad, siendo las actividades relacionadas con el turismo las principales afectadas. La industria de hospedaje fue una de las primeras actividades afectada y una de las últimas en recuperarse. Así, la presente investigación tiene como objetivo evaluar el impacto de la pandemia en los medios de alojamiento en los principales destinos turísticos del litoral de Ceará. La adquisición de datos se realizó a través de un formulario electrónico cuya aplicación se realizó entre junio y julio de 2020, con un total de 56 respuestas. Los datos muestran que 75% de los establecimientos de hospedaje son tipo posada con más de 15 años de funcionamiento en los que la pandemia generó un impacto de 66 al 80% en los ingresos semestrales de estos establecimientos. La reducción de gastos, los vales diarios con uso futuro y el marketing digital se señalan como las principales estrategias para superar los efectos negativos de la crisis. Palavras clave: Covid-19. Industria Hotelera. Turismo.A crise sanitária provocada pela pandemia de Covid-19, além das milhares de vidas perdidas, trouxe um enorme impacto para todos os segmentos da sociedade, principalmente para as atividades ligadas ao turismo. A indústria de hospedagem foi uma das primeiras atividades a serem afetadas e uma das últimas a se recuperar. Assim, a presente investigação tem como objetivo avaliar o impacto da pandemia nos meios de hospedagens dos principais destinos turísticos do litoral cearense. A aquisição de dados foi feita por meio de um formulário eletrônico cuja aplicação se deu entre os meses de junho e julho de 2020, com um total de 56 respostas. Os dados apontam que 75% dos meios de hospedagem são do tipo pousada com mais de 15 anos de funcionamento, e a pandemia gerou um enorme impacto, com diminuição de 66% a 80% no faturamento semestral desses estabelecimentos. Redução de despesas, vouchers de diárias com uso futuro e marketing digital são apontados como as principais estratégias para contornar os efeitos negativos da crise. Palavras-chave: Covid.19. Indústria Hoteleira. Turismo.Universidade Federal de Goiás2022-08-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.ufg.br/atelie/article/view/7245010.5216/ag.v16i2.72450Ateliê Geográfico Journal; Vol. 16 No. 2 (2022); 86-103Ateliê Geográfico; Vol. 16 Núm. 2 (2022); 86-103Ateliê Geográfico; v. 16 n. 2 (2022); 86-1031982-1956reponame:Ateliê Geográficoinstname:Universidade Federal de Goiás (UFG)instacron:UFGporhttps://revistas.ufg.br/atelie/article/view/72450/39023Copyright (c) 2022 Ateliê Geográficoinfo:eu-repo/semantics/openAccessSilva Costa, NândaraPereira de Paula, Davis2022-12-02T14:13:19Zoai:ojs.revistas.ufg.br:article/72450Revistahttps://www.revistas.ufg.br/ateliePUBhttps://www.revistas.ufg.br/atelie/oairevista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br1982-19561982-1956opendoar:2024-05-21T19:55:41.206609Ateliê Geográfico - Universidade Federal de Goiás (UFG)true
dc.title.none.fl_str_mv Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
Efectos de la pandemia del Covid-19 en los medios de alojamiento en los principales destinos turísticos de la costa de Ceará, Brasil
Efeitos da pandemia da Covid-19 sobre os meios de hospedagens dos principais destinos turísticos do litoral do Ceará, Brasil
title Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
spellingShingle Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
Silva Costa, Nândara
title_short Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
title_full Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
title_fullStr Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
title_full_unstemmed Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
title_sort Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceará, Brazil
author Silva Costa, Nândara
author_facet Silva Costa, Nândara
Pereira de Paula, Davis
author_role author
author2 Pereira de Paula, Davis
author2_role author
dc.contributor.author.fl_str_mv Silva Costa, Nândara
Pereira de Paula, Davis
description The health crisis caused by the Covid-19 pandemic, aside the thousands of lives lost, had a huge impact on all segments of society, with tourism-related activities being the main afflicted. The lodging industry was one of the first activities to be affected and one of the last to recover. Thus, the present investigation aims to evaluate the impact of the pandemic on accommodation means of the main tourist destinations of the Ceará coast. Data acquisition was done through e-form whose application took place between June and July 2020, with a total of 56 responses. The data shows that 75% of hosting facilities are the Inn type, with more than 15 years of operation in which the pandemic generated an impact of 66 to 80% on the half-yearly revenue of these establishments. Expenses reduction, daily vouchers with future use and digital marketing are identified as the main strategies to circumvent the negative effects of the crisis. Keywords: Covid-19. Hotel Industry. Tourism.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.ufg.br/atelie/article/view/72450
10.5216/ag.v16i2.72450
url https://revistas.ufg.br/atelie/article/view/72450
identifier_str_mv 10.5216/ag.v16i2.72450
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.ufg.br/atelie/article/view/72450/39023
dc.rights.driver.fl_str_mv Copyright (c) 2022 Ateliê Geográfico
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Ateliê Geográfico
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Goiás
publisher.none.fl_str_mv Universidade Federal de Goiás
dc.source.none.fl_str_mv Ateliê Geográfico Journal; Vol. 16 No. 2 (2022); 86-103
Ateliê Geográfico; Vol. 16 Núm. 2 (2022); 86-103
Ateliê Geográfico; v. 16 n. 2 (2022); 86-103
1982-1956
reponame:Ateliê Geográfico
instname:Universidade Federal de Goiás (UFG)
instacron:UFG
instname_str Universidade Federal de Goiás (UFG)
instacron_str UFG
institution UFG
reponame_str Ateliê Geográfico
collection Ateliê Geográfico
repository.name.fl_str_mv Ateliê Geográfico - Universidade Federal de Goiás (UFG)
repository.mail.fl_str_mv revista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br
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