MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS
Autor(a) principal: | |
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Data de Publicação: | 2009 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Ateliê Geográfico |
Texto Completo: | https://revistas.ufg.br/atelie/article/view/7324 |
Resumo: | Brazil offer several areas for tourism in the nature practice, with prominence for the state of Goiás, specifically the Pirenópolis city. In the present article it was looked how the marketing for the tourism in the nature in Pirenópolis has been developed and the tourist's satisfaction in relation to the infrastructure, tourist product and offered services. In the year of 2006, was verified the infrastructure of the attractions local for the tourism in the nature in Pirenópolis, the tourist's profile, the satisfaction degree of the tourist and finally it was verified as the marketing is being accomplished, through rising of primary data using personal observation and interviews with enterprisers, administrators, guides and tourists. It was verified that the tourists are satisfied with the form of development of the tourism in the nature, the infrastructure has not been factor of impediment of visits to the attractions and the marketing is not aggressive. However it is necessary to impose load capacity for the attractions and have to be careful for not accomplishing popularization in mass in order to avoid the degradation in the areas where the tourism is practiced. Key Words: Marketing; Satisfaction; Tourism in the Nature. |
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MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLISMARKETING Y SATISFACCIÓN: EL TURISMO EN PIRENÓPOLISMarketing e satisfação: turismo em Pirenópolis - DOI 10.5216/ag.v3i2.7324Brazil offer several areas for tourism in the nature practice, with prominence for the state of Goiás, specifically the Pirenópolis city. In the present article it was looked how the marketing for the tourism in the nature in Pirenópolis has been developed and the tourist's satisfaction in relation to the infrastructure, tourist product and offered services. In the year of 2006, was verified the infrastructure of the attractions local for the tourism in the nature in Pirenópolis, the tourist's profile, the satisfaction degree of the tourist and finally it was verified as the marketing is being accomplished, through rising of primary data using personal observation and interviews with enterprisers, administrators, guides and tourists. It was verified that the tourists are satisfied with the form of development of the tourism in the nature, the infrastructure has not been factor of impediment of visits to the attractions and the marketing is not aggressive. However it is necessary to impose load capacity for the attractions and have to be careful for not accomplishing popularization in mass in order to avoid the degradation in the areas where the tourism is practiced. Key Words: Marketing; Satisfaction; Tourism in the Nature.El turismo en la naturaleza puede practicarse en varias regiones del País, teniendo como destaque el estado de Goiás donde se encuentra el distrito municipal de Pirenópolis. En el presente artículo se buscó analizar el desarrollo del marketing para el turismo en la naturaleza en Pirenópolis y la satisfacción del turista en relación a la infraestructura, producto turístico y servicios ofrecidos. En 2006 se levantaron informaciones sobre la infraestructura de las atracciones más demandadas del turismo en la naturaleza en Pirenópolis, se caracterizó el perfil del turista que frecuenta este espacio, se comprobó el grado de satisfacción de éste y finalmente se verificó cómo el marketing está siendo realizado a través de levantamientos de datos primarios que incluyeron observaciones personales y entrevistas con empresarios, administradores, guías y turistas. Se verificó que los turistas están satisfechos con la forma de desarrollo del turismo en la naturaleza, la infraestructura no ha sido factor para impedir las visitas a las atracciones y el marketing no es agresivo. Sin embargo, es necesario imponer una capacidad de carga para las atracciones así como deben ser tomados los debidos cuidados para no hacer una divulgación en masa e así evitar la degradación del ambiente en las áreas donde se practica el turismo. Palabras Clave: Marketing; grado de satisfacción; turismo, naturaleza.O turismo na natureza1 pode ser praticado em várias regiões no País com destaque para o Estado de Goiás onde se encontra o município de Pirenópolis. No presente artigo buscou-se analisar o desenvolvimento do marketing para o turismo na natureza em Pirenópolis e a satisfação do turista em relação à infra-estrutura, produto turístico e serviços oferecidos. No ano de 2006, levantou-se informações sobre a infra-estrutura dos atrativos mais procurados do turismo na natureza em Pirenópolis, caracterizou-se o perfil do turista que freqüenta este, apurou-se o grau de satisfação deste e por fim verificou-se como está sendo realizado o marketing, por meio de levantamento de dados primários utilizando observação pessoal e entrevistas com empreendedores, administradores, guias e turistas. Constatou-se que os turistas estão satisfeitos com a forma de desenvolvimento do turismo na natureza, a infra-estrutura não tem sido fator de impedimento de visitas aos atrativos e o marketing não é agressivo. Porém se faz necessário impor capacidade de carga para os atrativos e cuidados devem ser tomados para não realizar divulgação em massa a fim de evitar a degradação nas áreas onde o turismo é praticado. Palavras-chave: Marketing; Satisfação; Turismo na Natureza.Universidade Federal de Goiás2009-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.ufg.br/atelie/article/view/732410.5216/ag.v3i2.7324Ateliê Geográfico Journal; Vol. 3 No. 2 (2009); 149-178Ateliê Geográfico; Vol. 3 Núm. 2 (2009); 149-178Ateliê Geográfico; v. 3 n. 2 (2009); 149-1781982-195610.5216/ag.v3i2.%areponame:Ateliê Geográficoinstname:Universidade Federal de Goiás (UFG)instacron:UFGporhttps://revistas.ufg.br/atelie/article/view/7324/519010.5216/ag.v3i2.7324Mesquita, Simone Maria MouraRocha, Cleoniceinfo:eu-repo/semantics/openAccess2015-10-13T19:32:06Zoai:ojs.revistas.ufg.br:article/7324Revistahttps://www.revistas.ufg.br/ateliePUBhttps://www.revistas.ufg.br/atelie/oairevista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br1982-19561982-1956opendoar:2024-05-21T19:55:06.195306Ateliê Geográfico - Universidade Federal de Goiás (UFG)true |
dc.title.none.fl_str_mv |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS MARKETING Y SATISFACCIÓN: EL TURISMO EN PIRENÓPOLIS Marketing e satisfação: turismo em Pirenópolis - DOI 10.5216/ag.v3i2.7324 |
title |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS |
spellingShingle |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS Mesquita, Simone Maria Moura |
title_short |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS |
title_full |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS |
title_fullStr |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS |
title_full_unstemmed |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS |
title_sort |
MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS |
author |
Mesquita, Simone Maria Moura |
author_facet |
Mesquita, Simone Maria Moura Rocha, Cleonice |
author_role |
author |
author2 |
Rocha, Cleonice |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Mesquita, Simone Maria Moura Rocha, Cleonice |
description |
Brazil offer several areas for tourism in the nature practice, with prominence for the state of Goiás, specifically the Pirenópolis city. In the present article it was looked how the marketing for the tourism in the nature in Pirenópolis has been developed and the tourist's satisfaction in relation to the infrastructure, tourist product and offered services. In the year of 2006, was verified the infrastructure of the attractions local for the tourism in the nature in Pirenópolis, the tourist's profile, the satisfaction degree of the tourist and finally it was verified as the marketing is being accomplished, through rising of primary data using personal observation and interviews with enterprisers, administrators, guides and tourists. It was verified that the tourists are satisfied with the form of development of the tourism in the nature, the infrastructure has not been factor of impediment of visits to the attractions and the marketing is not aggressive. However it is necessary to impose load capacity for the attractions and have to be careful for not accomplishing popularization in mass in order to avoid the degradation in the areas where the tourism is practiced. Key Words: Marketing; Satisfaction; Tourism in the Nature. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-09-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.ufg.br/atelie/article/view/7324 10.5216/ag.v3i2.7324 |
url |
https://revistas.ufg.br/atelie/article/view/7324 |
identifier_str_mv |
10.5216/ag.v3i2.7324 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.ufg.br/atelie/article/view/7324/5190 10.5216/ag.v3i2.7324 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Goiás |
publisher.none.fl_str_mv |
Universidade Federal de Goiás |
dc.source.none.fl_str_mv |
Ateliê Geográfico Journal; Vol. 3 No. 2 (2009); 149-178 Ateliê Geográfico; Vol. 3 Núm. 2 (2009); 149-178 Ateliê Geográfico; v. 3 n. 2 (2009); 149-178 1982-1956 10.5216/ag.v3i2.%a reponame:Ateliê Geográfico instname:Universidade Federal de Goiás (UFG) instacron:UFG |
instname_str |
Universidade Federal de Goiás (UFG) |
instacron_str |
UFG |
institution |
UFG |
reponame_str |
Ateliê Geográfico |
collection |
Ateliê Geográfico |
repository.name.fl_str_mv |
Ateliê Geográfico - Universidade Federal de Goiás (UFG) |
repository.mail.fl_str_mv |
revista.ateliegeografico@gmail.com || deniscastilho@hotmail.com || laracristineufg@yahoo.com.br |
_version_ |
1799874834486788096 |