O mercado de arte goiano e o artista como ser social

• Main Author: Coelho , Armando de Aguiar Guedes
• Publication Date: 2015
• Format: Doctoral thesis
• Language: por
• Source: Biblioteca Digital de Teses e Dissertações da UFG
• Download full: http://repositorio.bc.ufg.br/tede/handle/tede/7266
• topic: Mercado artístico; Arte goiana; Arte conceitual; LINGUISTICA, LETRAS E ARTES::ARTES

The present paper “The art market from Goiânia and the artist as a social being” aims at presenting the tecniques and concepts that bring the artist closer and closer to the viewer. Artistic concepts developed mostly in the 60’s and earlier made it possible for the public to become closer to art, the object being observed and the observer sharing an intelectual harmony that enabled art to exist. The paper presents the piece “Prancha 6 com cocar Kraô” by Carlos Sena as a differential element in this process of reestructuring the arts which took place in Goiânia. It enabled us to understand the art market as a determining element of the intimate social ties. The prices attributed to works of art thus become a symbolic element, creating a disruption in the power the artist and his means of production had in qualitatively predicting the value of a piece. Finally, we show that the resource of intimate social ties, foreseen by Olav Velthius and excessively reorganized by electronic mean, gives rise to a new form of art which works as a disturbance of these very social relations.