Profile of producer and retailer of flower and ornamental plant

Detalhes bibliográficos
Autor(a) principal: Reis, Michele Valquíria dos
Data de Publicação: 2020
Outros Autores: Sant’Ana, Gabriela Silva, Bonifácio, Francilene de Lourdes, Paiva, Patricia Duarte de Oliveira, Guimarães, Paulo Henrique Sales
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFLA
Texto Completo: http://repositorio.ufla.br/jspui/handle/1/43460
Resumo: The importance of segment of flowers and ornamental plants in agribusiness are growing. Researches that analyze the situation of different sector of this segment may contribute to establishing politics and actions to stimulate its development. In order to attend this purpose, the aim of this research was to analyze segments of the flower and ornamental plant production chain, focusing on producers and retailers. For that, two different surveys were applied, composed of direct and indirect questions. The application was performed online, using social media or in person, in the company location or in trend fairs. It was observed that the flower and ornamental plant production is mainly a familiar business. Another important issue is that the springtime consists of a new date for flower and ornamental plant commercialization. The number of retailers has been increasing, and this segment had some improvements as sales of different products and services. The flower and ornamental plant commercialization are still, in the majority, in physical location shops, besides of all the technologies available for online sales.
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spelling Profile of producer and retailer of flower and ornamental plantPerfil do produtor e varejista de flores e plantas ornamentaisAgribusinessProductive chainFlower commercializationLower and ornamental plant marketAgronegócioFloricultura - Cadeia produtivaFlores - ComercializaçãoSegmento varejistaPlantas ornamentaisThe importance of segment of flowers and ornamental plants in agribusiness are growing. Researches that analyze the situation of different sector of this segment may contribute to establishing politics and actions to stimulate its development. In order to attend this purpose, the aim of this research was to analyze segments of the flower and ornamental plant production chain, focusing on producers and retailers. For that, two different surveys were applied, composed of direct and indirect questions. The application was performed online, using social media or in person, in the company location or in trend fairs. It was observed that the flower and ornamental plant production is mainly a familiar business. Another important issue is that the springtime consists of a new date for flower and ornamental plant commercialization. The number of retailers has been increasing, and this segment had some improvements as sales of different products and services. The flower and ornamental plant commercialization are still, in the majority, in physical location shops, besides of all the technologies available for online sales.A importância do segmento de flores e plantas ornamentais no agronegócio está crescendo. Estudos que analisam a situação dos diferentes setores desse segmento podem auxiliar a entender e estabelecer políticas e ações que apoiem e estimulem o seu desenvolvimento. Para atender a esse propósito, objetivou-se analisar segmentos da cadeia produtiva de flores e plantas ornamentais com foco em produtores e varejistas. Para isso, foram aplicados dois questionários diferentes com perguntas diretas e indiretas. A aplicação foi feita de forma online, por meio de mídias sociais, ou por abordagem presencial nas propriedades e em feiras tecnológicas da área. Identificou-se que o perfil dos produtores de flores e plantas ornamentais ainda é, em sua maioria, um negócio familiar. O período de primavera passou a ser uma nova data relacionada ao pico de produção e venda. O número de floriculturas, floras e Garden centers aumentou, e esses passaram a oferecer uma maior variedade em produtos e serviços. A comercialização ainda é feita em sua maioria, em lojas físicas, mesmo considerando a tecnologia associada a venda de produtos online.Sociedade Brasileira de Floricultura e Plantas Ornamentais2020-10-19T22:00:57Z2020-10-19T22:00:57Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfREIS, M. V. dos et al. Profile of producer and retailer of flower and ornamental plant. Ornamental Horticulture, Campinas, v. 26, n. 3, p. 367-380, 2020. DOI: https://doi.org/10.1590/2447-536X.v26i3.2164.http://repositorio.ufla.br/jspui/handle/1/43460Ornamental Horticulture (Revista Brasileira de Horticultura Ornamental)reponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessReis, Michele Valquíria dosSant’Ana, Gabriela SilvaBonifácio, Francilene de LourdesPaiva, Patricia Duarte de OliveiraGuimarães, Paulo Henrique Saleseng2020-10-19T22:01:24Zoai:localhost:1/43460Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2020-10-19T22:01:24Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false
dc.title.none.fl_str_mv Profile of producer and retailer of flower and ornamental plant
Perfil do produtor e varejista de flores e plantas ornamentais
title Profile of producer and retailer of flower and ornamental plant
spellingShingle Profile of producer and retailer of flower and ornamental plant
Reis, Michele Valquíria dos
Agribusiness
Productive chain
Flower commercialization
Lower and ornamental plant market
Agronegócio
Floricultura - Cadeia produtiva
Flores - Comercialização
Segmento varejista
Plantas ornamentais
title_short Profile of producer and retailer of flower and ornamental plant
title_full Profile of producer and retailer of flower and ornamental plant
title_fullStr Profile of producer and retailer of flower and ornamental plant
title_full_unstemmed Profile of producer and retailer of flower and ornamental plant
title_sort Profile of producer and retailer of flower and ornamental plant
author Reis, Michele Valquíria dos
author_facet Reis, Michele Valquíria dos
Sant’Ana, Gabriela Silva
Bonifácio, Francilene de Lourdes
Paiva, Patricia Duarte de Oliveira
Guimarães, Paulo Henrique Sales
author_role author
author2 Sant’Ana, Gabriela Silva
Bonifácio, Francilene de Lourdes
Paiva, Patricia Duarte de Oliveira
Guimarães, Paulo Henrique Sales
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Reis, Michele Valquíria dos
Sant’Ana, Gabriela Silva
Bonifácio, Francilene de Lourdes
Paiva, Patricia Duarte de Oliveira
Guimarães, Paulo Henrique Sales
dc.subject.por.fl_str_mv Agribusiness
Productive chain
Flower commercialization
Lower and ornamental plant market
Agronegócio
Floricultura - Cadeia produtiva
Flores - Comercialização
Segmento varejista
Plantas ornamentais
topic Agribusiness
Productive chain
Flower commercialization
Lower and ornamental plant market
Agronegócio
Floricultura - Cadeia produtiva
Flores - Comercialização
Segmento varejista
Plantas ornamentais
description The importance of segment of flowers and ornamental plants in agribusiness are growing. Researches that analyze the situation of different sector of this segment may contribute to establishing politics and actions to stimulate its development. In order to attend this purpose, the aim of this research was to analyze segments of the flower and ornamental plant production chain, focusing on producers and retailers. For that, two different surveys were applied, composed of direct and indirect questions. The application was performed online, using social media or in person, in the company location or in trend fairs. It was observed that the flower and ornamental plant production is mainly a familiar business. Another important issue is that the springtime consists of a new date for flower and ornamental plant commercialization. The number of retailers has been increasing, and this segment had some improvements as sales of different products and services. The flower and ornamental plant commercialization are still, in the majority, in physical location shops, besides of all the technologies available for online sales.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-19T22:00:57Z
2020-10-19T22:00:57Z
2020
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv REIS, M. V. dos et al. Profile of producer and retailer of flower and ornamental plant. Ornamental Horticulture, Campinas, v. 26, n. 3, p. 367-380, 2020. DOI: https://doi.org/10.1590/2447-536X.v26i3.2164.
http://repositorio.ufla.br/jspui/handle/1/43460
identifier_str_mv REIS, M. V. dos et al. Profile of producer and retailer of flower and ornamental plant. Ornamental Horticulture, Campinas, v. 26, n. 3, p. 367-380, 2020. DOI: https://doi.org/10.1590/2447-536X.v26i3.2164.
url http://repositorio.ufla.br/jspui/handle/1/43460
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sociedade Brasileira de Floricultura e Plantas Ornamentais
publisher.none.fl_str_mv Sociedade Brasileira de Floricultura e Plantas Ornamentais
dc.source.none.fl_str_mv Ornamental Horticulture (Revista Brasileira de Horticultura Ornamental)
reponame:Repositório Institucional da UFLA
instname:Universidade Federal de Lavras (UFLA)
instacron:UFLA
instname_str Universidade Federal de Lavras (UFLA)
instacron_str UFLA
institution UFLA
reponame_str Repositório Institucional da UFLA
collection Repositório Institucional da UFLA
repository.name.fl_str_mv Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)
repository.mail.fl_str_mv nivaldo@ufla.br || repositorio.biblioteca@ufla.br
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