Patterns of competition and strategic groups in the special cheese industry in Brazil

Detalhes bibliográficos
Autor(a) principal: Rezende, Daniel Carvalho de
Data de Publicação: 2009
Outros Autores: Castro, Cleber Carvalho de
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFLA
Texto Completo: http://repositorio.ufla.br/jspui/handle/1/236
Resumo: The aim of this study is to identify the competition pattern in the Brazilian special cheese industry, and the strategic groups of this market. Based mainly on the Industrial Organization Theory, a qualitative study was conducted, supported by primary and secondary data. The primary data were obtained through interviews with six managers of Brazilian special cheese companies, and the secondary data were obtained from websites, company documents and specialized publications. The results point to the increasing importance of the price variable, related to market growth in recent years, which attracted companies with more effective production and logistics structures. Based on the characteristics and strategies of companies, four strategic groups were identified: a) medium sized companies with large market penetration; b) small companies focused on the special cheese market and located in traditional production regions of Minas Gerais State; c) single-product companies, with high levels of vertical integration; and d) transnational companies that produce special cheese in several countries.
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spelling Patterns of competition and strategic groups in the special cheese industry in BrazilPadrões de concorrência e grupos estratégicos na indústria de queijos finos do BrasilGrupos estratégicosQueijos especiaisOrganização industrialFine cheeseIndustrial organizationStrategic groupsThe aim of this study is to identify the competition pattern in the Brazilian special cheese industry, and the strategic groups of this market. Based mainly on the Industrial Organization Theory, a qualitative study was conducted, supported by primary and secondary data. The primary data were obtained through interviews with six managers of Brazilian special cheese companies, and the secondary data were obtained from websites, company documents and specialized publications. The results point to the increasing importance of the price variable, related to market growth in recent years, which attracted companies with more effective production and logistics structures. Based on the characteristics and strategies of companies, four strategic groups were identified: a) medium sized companies with large market penetration; b) small companies focused on the special cheese market and located in traditional production regions of Minas Gerais State; c) single-product companies, with high levels of vertical integration; and d) transnational companies that produce special cheese in several countries.O presente estudo teve como objetivo caracterizar o padrão de concorrência na indústria de queijos finos no Brasil e identificar os grupos estratégicos existentes neste mercado. Embasado essencialmente na Teoria da Organização Industrial, foi realizado um estudo qualitativo composto por dados primários e secundários. Os dados primários foram obtidos por meio de entrevistas com seis empresas produtoras de queijos finos no Brasil e os dados secundários foram levantados de publicações especializadas, sites e documentos das empresas. Observou-se que a variável preço vem ganhando espaço no mercado de queijos finos, principalmente em função do crescimento recente do mercado, que atraiu empresas com estruturas de custos mais eficientes em produção e logística de distribuição. Com base nas características das empresas e suas estratégias, identificaram-se quatro grupos estratégicos na indústria brasileira de queijos finos: a) empresas de médio porte, com atuação abrangente no mercado; b) empresas de pequeno porte, atuantes quase que exclusivamente no mercado de queijos finos, localizadas em regiões tradicionais de Minas Gerais; c) empresas focadas em um único produto, com altos níveis de integração vertical para trás; e d) empresas de capital transnacional, produzindo queijos finos em vários países.2013-01-02T14:14:55Z2013-01-02T14:14:55Z2009info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfREZENDE, D. C.; CASTRO, C. C. de. Patterns of competition and strategic groups in the special cheese industry in Brazil. Organizações Rurais e Agroindustriais, Lavras, v. 11, n. 1, p. 5-20, 2009http://repositorio.ufla.br/jspui/handle/1/236Rezende, Daniel Carvalho deCastro, Cleber Carvalho deengreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAinfo:eu-repo/semantics/openAccess2013-02-28T19:15:42Zoai:localhost:1/236Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2013-02-28T19:15:42Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false
dc.title.none.fl_str_mv Patterns of competition and strategic groups in the special cheese industry in Brazil
Padrões de concorrência e grupos estratégicos na indústria de queijos finos do Brasil
title Patterns of competition and strategic groups in the special cheese industry in Brazil
spellingShingle Patterns of competition and strategic groups in the special cheese industry in Brazil
Rezende, Daniel Carvalho de
Grupos estratégicos
Queijos especiais
Organização industrial
Fine cheese
Industrial organization
Strategic groups
title_short Patterns of competition and strategic groups in the special cheese industry in Brazil
title_full Patterns of competition and strategic groups in the special cheese industry in Brazil
title_fullStr Patterns of competition and strategic groups in the special cheese industry in Brazil
title_full_unstemmed Patterns of competition and strategic groups in the special cheese industry in Brazil
title_sort Patterns of competition and strategic groups in the special cheese industry in Brazil
author Rezende, Daniel Carvalho de
author_facet Rezende, Daniel Carvalho de
Castro, Cleber Carvalho de
author_role author
author2 Castro, Cleber Carvalho de
author2_role author
dc.contributor.author.fl_str_mv Rezende, Daniel Carvalho de
Castro, Cleber Carvalho de
dc.subject.por.fl_str_mv Grupos estratégicos
Queijos especiais
Organização industrial
Fine cheese
Industrial organization
Strategic groups
topic Grupos estratégicos
Queijos especiais
Organização industrial
Fine cheese
Industrial organization
Strategic groups
description The aim of this study is to identify the competition pattern in the Brazilian special cheese industry, and the strategic groups of this market. Based mainly on the Industrial Organization Theory, a qualitative study was conducted, supported by primary and secondary data. The primary data were obtained through interviews with six managers of Brazilian special cheese companies, and the secondary data were obtained from websites, company documents and specialized publications. The results point to the increasing importance of the price variable, related to market growth in recent years, which attracted companies with more effective production and logistics structures. Based on the characteristics and strategies of companies, four strategic groups were identified: a) medium sized companies with large market penetration; b) small companies focused on the special cheese market and located in traditional production regions of Minas Gerais State; c) single-product companies, with high levels of vertical integration; and d) transnational companies that produce special cheese in several countries.
publishDate 2009
dc.date.none.fl_str_mv 2009
2013-01-02T14:14:55Z
2013-01-02T14:14:55Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv REZENDE, D. C.; CASTRO, C. C. de. Patterns of competition and strategic groups in the special cheese industry in Brazil. Organizações Rurais e Agroindustriais, Lavras, v. 11, n. 1, p. 5-20, 2009
http://repositorio.ufla.br/jspui/handle/1/236
identifier_str_mv REZENDE, D. C.; CASTRO, C. C. de. Patterns of competition and strategic groups in the special cheese industry in Brazil. Organizações Rurais e Agroindustriais, Lavras, v. 11, n. 1, p. 5-20, 2009
url http://repositorio.ufla.br/jspui/handle/1/236
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFLA
instname:Universidade Federal de Lavras (UFLA)
instacron:UFLA
instname_str Universidade Federal de Lavras (UFLA)
instacron_str UFLA
institution UFLA
reponame_str Repositório Institucional da UFLA
collection Repositório Institucional da UFLA
repository.name.fl_str_mv Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)
repository.mail.fl_str_mv nivaldo@ufla.br || repositorio.biblioteca@ufla.br
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