Innovation, new product development and internet technologies: study in brazilian companies

Detalhes bibliográficos
Autor(a) principal: Grützman, André
Data de Publicação: 2019
Outros Autores: Zambalde, André Luiz, Bermejo, Paulo Henrique de Souza
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFLA
Texto Completo: http://repositorio.ufla.br/jspui/handle/1/39415
Resumo: This paper focused on the use of internet technologies to support product innovation in Brazilian companies, following a qualitative approach. A scoping review of the literature revealed the main uses of the aforementioned technologies for every stage of innovation. Interviews with companies’ representatives showed that innovative companies use mainly social networks to support innovation activities, but there are reports of investments in co-creation platforms. In the scope of this work, internet technologies are used to some innovation stages. Basic technologies like e-mail, website and search mechanisms can provide basic support information for all innovation stages. The early stages (ideation, design and testing) require more targeted information which may be provided by technologies like ideas competition tools, co-creation platforms, and web mining. Finally, blogs, wikis, discussion forums and social networking sites support the final stages (launch and support) of the product innovation process.
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spelling Innovation, new product development and internet technologies: study in brazilian companiesInovação, desenvolvimento de novos produtos e as tecnologias internet: estudo em empresas brasileirasNew product developmentInnovation managementInformation technologyInternetDesenvolvimento de novos produtosGestão da inovaçãoThis paper focused on the use of internet technologies to support product innovation in Brazilian companies, following a qualitative approach. A scoping review of the literature revealed the main uses of the aforementioned technologies for every stage of innovation. Interviews with companies’ representatives showed that innovative companies use mainly social networks to support innovation activities, but there are reports of investments in co-creation platforms. In the scope of this work, internet technologies are used to some innovation stages. Basic technologies like e-mail, website and search mechanisms can provide basic support information for all innovation stages. The early stages (ideation, design and testing) require more targeted information which may be provided by technologies like ideas competition tools, co-creation platforms, and web mining. Finally, blogs, wikis, discussion forums and social networking sites support the final stages (launch and support) of the product innovation process.Este estudo investigou, a partir de abordagem qualitativa, o uso de tecnologias internet no apoio à inovação de produtos em empresas brasileiras. Uma revisão de escopo da literatura evidenciou os principais usos destas tecnologias para cada estágio da inovação. A abordagem mostrou que as empresas inovadoras entrevistadas utilizam, principalmente, as redes sociais no suporte às atividades de inovação, mas existem relatos de investimentos em plataformas de cocriação. No contexto do estudo, considerando o processo de desenvolvimento de novos produtos, as tecnologias internet podem ser utilizadas conforme o estágio de inovação. As tecnologias de suporte básico podem disponibilizar informações para todos os estágios da inovação. Os estágios iniciais, como ideação, projeto e teste, necessitam de informações mais direcionadas, as quais podem ser providas pelas tecnologias como ferramentas de competição de ideias, plataformas de cocriação e web mining. Por fim, as tecnologias blogs, wikis, fóruns de discussão e redes sociais sustentam informações para os estágios finais (lançamento e suporte) do processo de inovação de produtos.Universidade Federal de São Carlos2020-03-26T12:46:20Z2020-03-26T12:46:20Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfGRÜTZMAN, A.; ZAMBALDE, A. L.; BERMEJO, P. H. de S. Innovation, new product development and internet technologies: study in brazilian companies. Gestão & Produção, São Paulo, v. 26, n. 1, 2019.http://repositorio.ufla.br/jspui/handle/1/39415Gestão & Produçãoreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessGrützman, AndréZambalde, André LuizBermejo, Paulo Henrique de Souzaeng2023-05-03T13:09:04Zoai:localhost:1/39415Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2023-05-03T13:09:04Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false
dc.title.none.fl_str_mv Innovation, new product development and internet technologies: study in brazilian companies
Inovação, desenvolvimento de novos produtos e as tecnologias internet: estudo em empresas brasileiras
title Innovation, new product development and internet technologies: study in brazilian companies
spellingShingle Innovation, new product development and internet technologies: study in brazilian companies
Grützman, André
New product development
Innovation management
Information technology
Internet
Desenvolvimento de novos produtos
Gestão da inovação
title_short Innovation, new product development and internet technologies: study in brazilian companies
title_full Innovation, new product development and internet technologies: study in brazilian companies
title_fullStr Innovation, new product development and internet technologies: study in brazilian companies
title_full_unstemmed Innovation, new product development and internet technologies: study in brazilian companies
title_sort Innovation, new product development and internet technologies: study in brazilian companies
author Grützman, André
author_facet Grützman, André
Zambalde, André Luiz
Bermejo, Paulo Henrique de Souza
author_role author
author2 Zambalde, André Luiz
Bermejo, Paulo Henrique de Souza
author2_role author
author
dc.contributor.author.fl_str_mv Grützman, André
Zambalde, André Luiz
Bermejo, Paulo Henrique de Souza
dc.subject.por.fl_str_mv New product development
Innovation management
Information technology
Internet
Desenvolvimento de novos produtos
Gestão da inovação
topic New product development
Innovation management
Information technology
Internet
Desenvolvimento de novos produtos
Gestão da inovação
description This paper focused on the use of internet technologies to support product innovation in Brazilian companies, following a qualitative approach. A scoping review of the literature revealed the main uses of the aforementioned technologies for every stage of innovation. Interviews with companies’ representatives showed that innovative companies use mainly social networks to support innovation activities, but there are reports of investments in co-creation platforms. In the scope of this work, internet technologies are used to some innovation stages. Basic technologies like e-mail, website and search mechanisms can provide basic support information for all innovation stages. The early stages (ideation, design and testing) require more targeted information which may be provided by technologies like ideas competition tools, co-creation platforms, and web mining. Finally, blogs, wikis, discussion forums and social networking sites support the final stages (launch and support) of the product innovation process.
publishDate 2019
dc.date.none.fl_str_mv 2019
2020-03-26T12:46:20Z
2020-03-26T12:46:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv GRÜTZMAN, A.; ZAMBALDE, A. L.; BERMEJO, P. H. de S. Innovation, new product development and internet technologies: study in brazilian companies. Gestão & Produção, São Paulo, v. 26, n. 1, 2019.
http://repositorio.ufla.br/jspui/handle/1/39415
identifier_str_mv GRÜTZMAN, A.; ZAMBALDE, A. L.; BERMEJO, P. H. de S. Innovation, new product development and internet technologies: study in brazilian companies. Gestão & Produção, São Paulo, v. 26, n. 1, 2019.
url http://repositorio.ufla.br/jspui/handle/1/39415
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de São Carlos
publisher.none.fl_str_mv Universidade Federal de São Carlos
dc.source.none.fl_str_mv Gestão & Produção
reponame:Repositório Institucional da UFLA
instname:Universidade Federal de Lavras (UFLA)
instacron:UFLA
instname_str Universidade Federal de Lavras (UFLA)
instacron_str UFLA
institution UFLA
reponame_str Repositório Institucional da UFLA
collection Repositório Institucional da UFLA
repository.name.fl_str_mv Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)
repository.mail.fl_str_mv nivaldo@ufla.br || repositorio.biblioteca@ufla.br
_version_ 1815439141398118400

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