"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s
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Data de Publicação: | 2019 |
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Tipo de documento: | Artigo |
Título da fonte: | Temporalidades |
Texto Completo: | https://periodicos.ufmg.br/index.php/temporalidades/article/view/12128 |
Resumo: | This article aims to analyze female beauty in the 1930s and 1940s from the tonic advertisements "The health of women" published in the Women's Health Almanac. The purpose of this annual periodical was to advertise the medicines of the Daudt & Oliveira laboratory. To conduct this study, we approach the reflections of Georges Vigarello (2006) and Denise Sant'Anna (2000) to reflect on the historicity of the concept of beauty and the cultural changes that modify it both in the West and in Brazil, especially since the second half of the 19th century and the first half of the 20th century. We will analyze the advertisements using the contributions of Maria do Rosário Gregolin (2011), thinking image and statement as a whole that composes a sense. We sought to show how the health of the female reproductive organs is presented in the periodical as the main source of not only health, but beauty and well-being. |
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"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s“Só é bella de facto a mulher que tem saude”: beleza feminina nas páginas do Almanaque d’A Saúde da Mulher nas décadas de 1930 e 1940This article aims to analyze female beauty in the 1930s and 1940s from the tonic advertisements "The health of women" published in the Women's Health Almanac. The purpose of this annual periodical was to advertise the medicines of the Daudt & Oliveira laboratory. To conduct this study, we approach the reflections of Georges Vigarello (2006) and Denise Sant'Anna (2000) to reflect on the historicity of the concept of beauty and the cultural changes that modify it both in the West and in Brazil, especially since the second half of the 19th century and the first half of the 20th century. We will analyze the advertisements using the contributions of Maria do Rosário Gregolin (2011), thinking image and statement as a whole that composes a sense. We sought to show how the health of the female reproductive organs is presented in the periodical as the main source of not only health, but beauty and well-being.Esse artigo tem por objetivo analisar a beleza feminina nas décadas de 1930 e 1940 a partir das propagandas do tônico “A saúde da mulher” divulgadas no Almanaque d’A Saúde da Mulher. O referido periódico anual, tinha como principal propósito propagandear os medicamentos do laboratório Daudt & Oliveira. Para isto, nos aproximamos das reflexões de Gerges Vigarello (2006) e Denise Sant’Anna (2000) para refletir sobre a historicidade do conceito de beleza e as mudanças culturais que o modificam tanto no ocidente quanto no Brasil, sobretudo a partir da segunda metade do século XIX e primeira metade do século XX. Analisaremos as imagens das propagadas a partir das contribuições de Maria do Rosário Gregolin (2011), pensando imagem e enunciado como um todo que compõe um sentido. Buscamos assim evidenciar como a saúde dos órgãos reprodutores femininos apresenta-se, no periódico, como a fonte principal não só de saúde em si, mas de beleza e bem-estar.Programa de Pós Graduação em História - UFMG2019-06-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://periodicos.ufmg.br/index.php/temporalidades/article/view/12128Temporalidades; Vol. 11 No. 1 (2019): Edição 29 - Temporalidades, Belo Horizonte, Vol. 11, n.1 (jan./abr. 2019)Temporalidades; v. 11 n. 1 (2019): Edição 29 - Temporalidades, Belo Horizonte, Vol. 11, n.1 (jan./abr. 2019)1984-6150reponame:Temporalidadesinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGCopyright (c) 2019 Azemar dos Santos Soares Junior, Ana Karoline Lima de Moraisinfo:eu-repo/semantics/openAccessSoares Junior, Azemar dos SantosMorais, Ana Karoline Lima de2020-03-02T20:39:12Zoai:periodicos.ufmg.br:article/12128Revistahttps://periodicos.ufmg.br/index.php/temporalidadesPUBhttps://periodicos.ufmg.br/index.php/temporalidades/oai||temporalidades@gmail.com1984-61501984-6150opendoar:2020-03-02T20:39:12Temporalidades - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s “Só é bella de facto a mulher que tem saude”: beleza feminina nas páginas do Almanaque d’A Saúde da Mulher nas décadas de 1930 e 1940 |
title |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s |
spellingShingle |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s Soares Junior, Azemar dos Santos |
title_short |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s |
title_full |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s |
title_fullStr |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s |
title_full_unstemmed |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s |
title_sort |
"Only the healthy woman is really beautiful": feminine beauty in the pages of the Women's Health Almanac in the 1930s and 1940s |
author |
Soares Junior, Azemar dos Santos |
author_facet |
Soares Junior, Azemar dos Santos Morais, Ana Karoline Lima de |
author_role |
author |
author2 |
Morais, Ana Karoline Lima de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Soares Junior, Azemar dos Santos Morais, Ana Karoline Lima de |
description |
This article aims to analyze female beauty in the 1930s and 1940s from the tonic advertisements "The health of women" published in the Women's Health Almanac. The purpose of this annual periodical was to advertise the medicines of the Daudt & Oliveira laboratory. To conduct this study, we approach the reflections of Georges Vigarello (2006) and Denise Sant'Anna (2000) to reflect on the historicity of the concept of beauty and the cultural changes that modify it both in the West and in Brazil, especially since the second half of the 19th century and the first half of the 20th century. We will analyze the advertisements using the contributions of Maria do Rosário Gregolin (2011), thinking image and statement as a whole that composes a sense. We sought to show how the health of the female reproductive organs is presented in the periodical as the main source of not only health, but beauty and well-being. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-06-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufmg.br/index.php/temporalidades/article/view/12128 |
url |
https://periodicos.ufmg.br/index.php/temporalidades/article/view/12128 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Azemar dos Santos Soares Junior, Ana Karoline Lima de Morais info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Azemar dos Santos Soares Junior, Ana Karoline Lima de Morais |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Programa de Pós Graduação em História - UFMG |
publisher.none.fl_str_mv |
Programa de Pós Graduação em História - UFMG |
dc.source.none.fl_str_mv |
Temporalidades; Vol. 11 No. 1 (2019): Edição 29 - Temporalidades, Belo Horizonte, Vol. 11, n.1 (jan./abr. 2019) Temporalidades; v. 11 n. 1 (2019): Edição 29 - Temporalidades, Belo Horizonte, Vol. 11, n.1 (jan./abr. 2019) 1984-6150 reponame:Temporalidades instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Temporalidades |
collection |
Temporalidades |
repository.name.fl_str_mv |
Temporalidades - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
||temporalidades@gmail.com |
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1798675381734080512 |