Common E-commerce Problems from the Perception of Consumers

• Autor(a) principal: Moraes, Luiz Fernando
• Data de Publicação: 2021
• Outros Autores: Campos, Gevair
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Marketing & Tourism Review
• Texto Completo: https://revistas.face.ufmg.br/index.php/mtr/article/view/6269
• topic: E-commerce, Gargalos, Propostas de soluções.; E-commerce. Bottlenecks. Solution Proposals.

The spread of e-commerce, also known as electronic commerce, has become an important market tactic for companies to increase their earnings and still provide consumers with a practical and economical alternative to make their purchases. With the increase of e-commerce in the world, the bottlenecks of this type of commerce also increased, such as delivery and security, which were the main problems identified during the research. 171 questionnaires were analyzed. As for its classification, this research is classified as quantitative and its culmination took place through questionnaires sent through Google Forms to consumers in Unaí and region, in order to find out which problems most cited by them and through the literature review, to seek proposals for solutions to the problems listed, such as planning the logistics in delivery and alerting consumers about security at the time of purchase and thus contributing to the development of e-commerce and still guiding consumers in a positive way.