CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?

Detalhes bibliográficos
Autor(a) principal: Lira, Jordana
Data de Publicação: 2021
Outros Autores: Santos, Camila, Campos, Patrícia, Costa, Marconi
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Marketing & Tourism Review
Texto Completo: https://revistas.face.ufmg.br/index.php/mtr/article/view/5981
Resumo: This study aims to investigate the variables that influence the consumption of souvenirs by tourists and residents of the city of Caruaru, in the Agreste of Pernambuco. Thus, the research aims to understand if the purpose of this consumption is to represent the cultural significance corresponding to the place or simply feed the consumerism fueled by consumer culture. It was used the methodology of quantitative research with the completion of a survey applied to consumers. After collecting the data they were arranged in tables and analyzed using the SPSS program. The findings show that respondents buy souvenirs because of these possess a strong cultural significance, linked to individual characteristics of the population and being therefore the consumption of cultural artifacts, predominantly linked to the need for building/maintaining their cultural identities.
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spelling CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE? CONSUMO DE SUVENIRES: EXIBIÇÃO DOS VALORES CULTURAIS OU REPRESENTAÇÃO DA NOVA CULTURA DO CONSUMO?Suvenires, Comportamento do consumidor, Cultura do consumo.Souvenirs, Consumer behaviour, Consumer cultureThis study aims to investigate the variables that influence the consumption of souvenirs by tourists and residents of the city of Caruaru, in the Agreste of Pernambuco. Thus, the research aims to understand if the purpose of this consumption is to represent the cultural significance corresponding to the place or simply feed the consumerism fueled by consumer culture. It was used the methodology of quantitative research with the completion of a survey applied to consumers. After collecting the data they were arranged in tables and analyzed using the SPSS program. The findings show that respondents buy souvenirs because of these possess a strong cultural significance, linked to individual characteristics of the population and being therefore the consumption of cultural artifacts, predominantly linked to the need for building/maintaining their cultural identities.O presente estudo visa investigar as variáveis que influenciam o consumo de suvenires por turistas e moradores da cidade de Caruaru, no Agreste de Pernambuco. Assim, a pesquisa pretendeCONSUMPTION SOUVENIRS compreender se o intuito deste consumo é possuir suvenires que representem o significado cultural correspondente ao local ou simplesmente alimentar o consumismo estimulado pela cultura do consumo. Foi utilizada a metodologia de pesquisa quantitativa com a realização de um survey aplicado junto aos consumidores. Após a coleta dos dados os mesmos foram dispostos em tabelas e analisados a partir do programa SPSS por meio de estatística descritiva, diferença entre médias e análise fatorial. Os achados permitem concluir que os respondentes compram suvenires, em virtude de estes possuírem um significado cultural forte, atrelado às características individuais da população estudada, estando assim, o consumo de artefatos culturais, ligado predominantemente à necessidade de construção/manutenção de suas identidades culturais.Federal University of Minas Gerais2021-04-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/zipapplication/pdfhttps://revistas.face.ufmg.br/index.php/mtr/article/view/598110.29149/mtr.v5i2.5981Marketing & Tourism Review; v. 5 n. 2 (2020): MTR 5, 2, 2020 - agosto-dezembroMarketing & Tourism Review; Vol. 5 No. 2 (2020): MTR 5, 2, 2020 - agosto-dezembro2525-81762525-817610.29149/mtr.v5i2reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGengporhttps://revistas.face.ufmg.br/index.php/mtr/article/view/5981/3158https://revistas.face.ufmg.br/index.php/mtr/article/view/5981/3173https://revistas.face.ufmg.br/index.php/mtr/article/view/5981/3157Copyright (c) 2020 Jordana Lira, Camila Santos, Patrícia Campos, Marconi Costahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessLira, JordanaSantos, CamilaCampos, PatríciaCosta, Marconi 2021-04-20T05:53:15Zoai:ojs.pkp.sfu.ca:article/5981Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2021-04-20T05:53:15Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
CONSUMO DE SUVENIRES: EXIBIÇÃO DOS VALORES CULTURAIS OU REPRESENTAÇÃO DA NOVA CULTURA DO CONSUMO?
title CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
spellingShingle CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
Lira, Jordana
Suvenires, Comportamento do consumidor, Cultura do consumo.
Souvenirs, Consumer behaviour, Consumer culture
title_short CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
title_full CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
title_fullStr CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
title_full_unstemmed CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
title_sort CONSUMPTION SOUVENIRS: EXHIBITION OF CULTURAL VALUES OR REPRESENTATION OF THE NEW CONSUMER CULTURE?
author Lira, Jordana
author_facet Lira, Jordana
Santos, Camila
Campos, Patrícia
Costa, Marconi
author_role author
author2 Santos, Camila
Campos, Patrícia
Costa, Marconi
author2_role author
author
author
dc.contributor.author.fl_str_mv Lira, Jordana
Santos, Camila
Campos, Patrícia
Costa, Marconi
dc.subject.por.fl_str_mv Suvenires, Comportamento do consumidor, Cultura do consumo.
Souvenirs, Consumer behaviour, Consumer culture
topic Suvenires, Comportamento do consumidor, Cultura do consumo.
Souvenirs, Consumer behaviour, Consumer culture
description This study aims to investigate the variables that influence the consumption of souvenirs by tourists and residents of the city of Caruaru, in the Agreste of Pernambuco. Thus, the research aims to understand if the purpose of this consumption is to represent the cultural significance corresponding to the place or simply feed the consumerism fueled by consumer culture. It was used the methodology of quantitative research with the completion of a survey applied to consumers. After collecting the data they were arranged in tables and analyzed using the SPSS program. The findings show that respondents buy souvenirs because of these possess a strong cultural significance, linked to individual characteristics of the population and being therefore the consumption of cultural artifacts, predominantly linked to the need for building/maintaining their cultural identities.
publishDate 2021
dc.date.none.fl_str_mv 2021-04-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.face.ufmg.br/index.php/mtr/article/view/5981
10.29149/mtr.v5i2.5981
url https://revistas.face.ufmg.br/index.php/mtr/article/view/5981
identifier_str_mv 10.29149/mtr.v5i2.5981
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://revistas.face.ufmg.br/index.php/mtr/article/view/5981/3158
https://revistas.face.ufmg.br/index.php/mtr/article/view/5981/3173
https://revistas.face.ufmg.br/index.php/mtr/article/view/5981/3157
dc.rights.driver.fl_str_mv Copyright (c) 2020 Jordana Lira, Camila Santos, Patrícia Campos, Marconi Costa
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Jordana Lira, Camila Santos, Patrícia Campos, Marconi Costa
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/zip
application/pdf
dc.publisher.none.fl_str_mv Federal University of Minas Gerais
publisher.none.fl_str_mv Federal University of Minas Gerais
dc.source.none.fl_str_mv Marketing & Tourism Review; v. 5 n. 2 (2020): MTR 5, 2, 2020 - agosto-dezembro
Marketing & Tourism Review; Vol. 5 No. 2 (2020): MTR 5, 2, 2020 - agosto-dezembro
2525-8176
2525-8176
10.29149/mtr.v5i2
reponame:Marketing & Tourism Review
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Marketing & Tourism Review
collection Marketing & Tourism Review
repository.name.fl_str_mv Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv mkt.tourism.review@gmail.com||mg.ufmg@gmail.com
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