“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/6406 |
Resumo: | New forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of interesting platforms, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study approached the game development area, presenting the context of this universe and results on the motivations and perception of consumers/financiers of this type of product. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, despite the fact that there were projects perceived as innovative, this characteristic did not influence consumer behavior, and the perceived quality and perceived price were the points most addressed and that showed the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency, and representativeness were the factors that most influenced the site's feeling of trust. |
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“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters"Tienes que pagar para ver": percepción de los consumidores para los partidarios del crowdfunding basado en recompensas“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensaCrowdfunding, Consumidor online, Catarse, Innovación.Crowdfunding, Consumidor Online, Catarse, Inovatividade.New forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of interesting platforms, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study approached the game development area, presenting the context of this universe and results on the motivations and perception of consumers/financiers of this type of product. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, despite the fact that there were projects perceived as innovative, this characteristic did not influence consumer behavior, and the perceived quality and perceived price were the points most addressed and that showed the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency, and representativeness were the factors that most influenced the site's feeling of trust.Están surgiendo y fortaleciéndose nuevas formas de comercialización para diferentes públicos de consumidores. El atractivo del crowdfunding y la forma colaborativa de participar en proyectos diferenciados propició la aparición de plataformas interesantes, como Catarse. Esta es una plataforma para mostrar los trabajos y proyectos de desarrolladores de Brasil en diferentes temas y áreas. Este estudio abordó el área de desarrollo de juegos, presentando el contexto de este universo y resultados sobre las motivaciones y percepción de los consumidores / financieros de este tipo de producto. Los financiadores se relacionan con campañas bien diseñadas, informativas y visualmente atractivas, con un sentido de confianza en el proyecto. Otro resultado interesante fue que, si bien hubo proyectos percibidos como innovadores, esta característica no influyó en el comportamiento de consumo, siendo que la calidad percibida y el precio percibido fueron los puntos más discutidos y que mostraron mayor importancia para los entrevistados. En cuanto a la plataforma, se pudo observar que Catarse es percibida como una marca ya consolidada y que su trayectoria, transparencia y representatividad fueron los factores que más influyeron en el sentimiento de confianza del sitio web.Nova formas de comercialização estão surgindo e se fortalecendo para públicos variados de consumidores. O apelo do financiamento coletivo (Crowdfunding) e a forma colaborativa de participar em projetos diferenciados proporcionou o surgimento de plataformas de interesse, como a Catarse. Esta é uma plataforma para mostrar trabalhos e projetos de desenvolvedores do Brasil em diversos temas e áreas. Este estudo abordou a área de desenvolvimento de jogos, apresentando o contexto desse universo e resultados sobre as motivações e a percepção dos consumidores/financiadores desse tipo de produto. Os financiadores se relacionam com campanhas bem elaboradas - informativas e atrativas visualmente -, com a sensação de confiança no projeto. Outro resultado interessante foi que, por mais que houvesse projetos percebidos como inovadores, essa característica não influenciou o comportamento de consumo, sendo que a qualidade percebida e preço percebido foram os pontos mais abordados e que demonstraram maior importância para os entrevistados. No que se refere à plataforma, foi possível observar que a Catarse é percebida como uma marca já consagrada e que seu histórico, transparência e representatividade foram os fatores que mais influenciaram para a sensação de confiança do site.Federal University of Minas Gerais2021-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/zipapplication/ziphttps://revistas.face.ufmg.br/index.php/mtr/article/view/640610.29149/mtr.v6i1.6406Marketing & Tourism Review; v. 6 n. 1 (2021): MTR JAN-JULMarketing & Tourism Review; Vol. 6 No. 1 (2021): MTR JAN-JUL2525-81762525-817610.29149/mtr.v6i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporenghttps://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3319https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3320https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3321https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3322Copyright (c) 2021 Thaisa Barcellos Pinheiro do Nascimento, Marcos Giovane da Silva, Marcelo Oliveira Junior, Alyce Cardoso Campos, André Grützmannhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess Barcellos Pinheiro do Nascimento, ThaisaGiovane da Silva, MarcosOliveira Junior, MarceloCardoso Campos, AlyceGrützmann, André2021-03-24T21:01:57Zoai:ojs.pkp.sfu.ca:article/6406Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2021-03-24T21:01:57Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters "Tienes que pagar para ver": percepción de los consumidores para los partidarios del crowdfunding basado en recompensas “Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
title |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
spellingShingle |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters Barcellos Pinheiro do Nascimento, Thaisa Crowdfunding, Consumidor online, Catarse, Innovación. Crowdfunding, Consumidor Online, Catarse, Inovatividade. |
title_short |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
title_full |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
title_fullStr |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
title_full_unstemmed |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
title_sort |
“You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
author |
Barcellos Pinheiro do Nascimento, Thaisa |
author_facet |
Barcellos Pinheiro do Nascimento, Thaisa Giovane da Silva, Marcos Oliveira Junior, Marcelo Cardoso Campos, Alyce Grützmann, André |
author_role |
author |
author2 |
Giovane da Silva, Marcos Oliveira Junior, Marcelo Cardoso Campos, Alyce Grützmann, André |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Barcellos Pinheiro do Nascimento, Thaisa Giovane da Silva, Marcos Oliveira Junior, Marcelo Cardoso Campos, Alyce Grützmann, André |
dc.subject.por.fl_str_mv |
Crowdfunding, Consumidor online, Catarse, Innovación. Crowdfunding, Consumidor Online, Catarse, Inovatividade. |
topic |
Crowdfunding, Consumidor online, Catarse, Innovación. Crowdfunding, Consumidor Online, Catarse, Inovatividade. |
description |
New forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of interesting platforms, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study approached the game development area, presenting the context of this universe and results on the motivations and perception of consumers/financiers of this type of product. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, despite the fact that there were projects perceived as innovative, this characteristic did not influence consumer behavior, and the perceived quality and perceived price were the points most addressed and that showed the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency, and representativeness were the factors that most influenced the site's feeling of trust. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6406 10.29149/mtr.v6i1.6406 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6406 |
identifier_str_mv |
10.29149/mtr.v6i1.6406 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3319 https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3320 https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3321 https://revistas.face.ufmg.br/index.php/mtr/article/view/6406/3322 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/zip application/zip |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; v. 6 n. 1 (2021): MTR JAN-JUL Marketing & Tourism Review; Vol. 6 No. 1 (2021): MTR JAN-JUL 2525-8176 2525-8176 10.29149/mtr.v6i1 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
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1798321034055647232 |