Tecnologias desterritorializadas e confiança: NFT’s e blockchain como sinalizadores para a mutação do turismo

• Autor(a) principal: Picinini, Rudinei
• Data de Publicação: 2022
• Outros Autores: Baptista, Maria Luiza Cardinale
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Marketing & Tourism Review
• Texto Completo: https://revistas.face.ufmg.br/index.php/mtr/article/view/7334
• topic: desterritorialized technologies, blockchain, NFTs, trust, tourism’s mutation.; tecnologias desterritorializadas, blockchain, NFT’s, confiança, mutação do turismo.

The present text brings a research report, that has as theme the interface of technology, trust and tourism, with the following study object: NFTs (Non-Fungible Token) and the outsourcing of trust, as clues to tourism’s mutation. The study was carried through observations of discussions held in the CriptoArteBr community’s channel, available at Discord platform, and through the observation of the community members’ participation in two live streams in Homeostasis Lab’s channel in Youtube, as well as in an episode of Braincast podcast. The general objective of this study is understood as to observe how the outsourcing of trust, realized through NFT adoption by contemporary digital artists in Brazil, can point to reflections to the mutation of tourism. The specific objectives are: a) to discuss differents concepts about trust; b) to present what are NFTs and how they are outsourcing trust; c) to identify clues to the mutation of tourism, present in the process of outsourcing of trust realized by contemporary digital artists in Brazil in the aforementioned objects of study. The literature review of this study used writers such as Luhmann (2000, 2017) and Terres and Santos (2010, 2011, 2013, 2015) to discuss trust. The vision of tourist-communicational-subjective ecosystems of Baptista (2020) was used to consider the concept of tourism. Finally, to contextualize NFTs and Blockchain Chevet (2018) and O’Dwyer (2020) were referenced, as well as other authors and researchers. The methodological strategy adopted for this research is the Cartography of Knowledge (Baptista, 2014), which explores simultaneously four different trails: Personal Knowledge, Theoretical Knowledge, Production Plant and Intuitive Research Dimension. As a result, we realized that the Non-Fungible Tokens (NFTs), through blockchain technology, can outsource the principle of trust to technology, although not in its entirety. It can also be perceived that the CriptoArteBr community discussed some significant topics related to current questions in tourism that need to be considered.