A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG)
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/5966 |
Resumo: | This research aimed to analyze the tourism supply chain in Juiz de Fora (MG), considering the national context, both theoretical and practical, of a severe shortage of studies on the tourism production chain, as well as its management tools. Here, we have focused on the analysis of its structural components, main links, internal management process, as well as possible interorganizational relationships. In order to do it, we have theoretically resorted to a literature review on the main concepts of operations management, production management, production planning and control (PCP), logistics, logistics positioning, production chain and tourism supply, in order to analyze and to compare the proposed concepts in order to offer a theoretical model related to the tourism supply chain and then to define adequate concepts for the analysis and its use in the management of operations and the tourist destination chain. Methodologically, this study was used a mixed research, mainly quantitative, as a systematic mapping was carried out through an unintentional and probabilistic sampling with 100 of the companies that make up the tourism production chain in Juiz de Fora (MG). Also, we have complemented these data with some qualitative elements, and the analysis of the reasons for certain types of behaviors and practices of these companies. This city was chosen because it is one of the inductive tourist destinations of the State of Minas Gerais, presenting a 3rd largest tourist flow of the State, as well as the convenience of applying the research, since it is the basis of action of most of the members involved in the project. Empirically, the supply chain of tourism was considered from all its main firms: lodging, food, travel agencies, transport and cultural attractions, according to activities characteristic of tourism (IPEA, 2010). Their analysis was carried out in a systematic way from 6 blocks of questions, each with a battery of questions, which together aimed to produce an "x-ray" of the tourism production chain in Juiz de Fora. In this article, in particular, due to the extension and volume of the data, we activate the analysis of the subset of cultural attractions. The results of this segment show that despite of the revenue of 3,6 millions per year per firm, this is made in the lack of interorganizational relationships, what led us to conclude, that if it were closer and strategically integrated the development of the sector would be much better. As conclusion can be affirmed that such concepts need some modifications so that they are applied to the tourism sector, and consequently, to the service sector. |
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A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) Gestão de operações; Cadeia produtiva; Planejamento e controle da produção; Turismo.Operations management; Supply chain; Planning and production control; Tourism.This research aimed to analyze the tourism supply chain in Juiz de Fora (MG), considering the national context, both theoretical and practical, of a severe shortage of studies on the tourism production chain, as well as its management tools. Here, we have focused on the analysis of its structural components, main links, internal management process, as well as possible interorganizational relationships. In order to do it, we have theoretically resorted to a literature review on the main concepts of operations management, production management, production planning and control (PCP), logistics, logistics positioning, production chain and tourism supply, in order to analyze and to compare the proposed concepts in order to offer a theoretical model related to the tourism supply chain and then to define adequate concepts for the analysis and its use in the management of operations and the tourist destination chain. Methodologically, this study was used a mixed research, mainly quantitative, as a systematic mapping was carried out through an unintentional and probabilistic sampling with 100 of the companies that make up the tourism production chain in Juiz de Fora (MG). Also, we have complemented these data with some qualitative elements, and the analysis of the reasons for certain types of behaviors and practices of these companies. This city was chosen because it is one of the inductive tourist destinations of the State of Minas Gerais, presenting a 3rd largest tourist flow of the State, as well as the convenience of applying the research, since it is the basis of action of most of the members involved in the project. Empirically, the supply chain of tourism was considered from all its main firms: lodging, food, travel agencies, transport and cultural attractions, according to activities characteristic of tourism (IPEA, 2010). Their analysis was carried out in a systematic way from 6 blocks of questions, each with a battery of questions, which together aimed to produce an "x-ray" of the tourism production chain in Juiz de Fora. In this article, in particular, due to the extension and volume of the data, we activate the analysis of the subset of cultural attractions. The results of this segment show that despite of the revenue of 3,6 millions per year per firm, this is made in the lack of interorganizational relationships, what led us to conclude, that if it were closer and strategically integrated the development of the sector would be much better. As conclusion can be affirmed that such concepts need some modifications so that they are applied to the tourism sector, and consequently, to the service sector.Um dos seus elementos mais intrínsecos (senão o único conferidor de sua identidade) do sistema turístico é o atrativo turístico. Apesar de sua relevância, frequentemente, este elemento é tomado de maneira natural, como um dado, sem que seja analisado mais a fundo, em si mesmo ou em suas relações com outros componentes do sistema turístico. Tentando aprofundar este veio de discussão, o objetivo deste artigo foi analisar a relação entre a oferta de atrativos turísticos e sua operação. Recorreu-se teoricamente ao estudo da gestão de empresas no setor turístico, focalizando especificamente os serviços turísticos considerados como “atrativos”, além de se produzir uma caracterização sobre o que é considerado atrativo. Metodologicamente este estudo valeu-se da combinação de dois bancos de dados distintos, mas complementares, um referente a cadeia produtiva do setor e outros aos atrativos existentes, elaborados em pesquisas precedentes, tomando como contexto empírico a cidade de Juiz de Fora (MG). Os critérios de análise de atrativos baseiam-se em investimento de tempo, dinheiro e sua importância relativa e condições de acesso, já no âmbito da gestão de operações da empresa, produziu-se uma radiografia sobre o segmento de atrativos culturais da cadeia produtiva, explorando especificamente o tipo de produto/serviço, público alvo, faturamento e técnicas de gestão usadas. Os resultados apontam que percepção relativa aos atrativos como de baixa valor (quanto ao investimento de tempo, dinheiro e importância relativa) cotejada com dados do perfil da sua forma de operação evidencia a existência de um processo produtivo tradicional, mecânico, com baixo valor agregado e possibilidade de estagnação. Como conclusão aponta-se a necessidade de requalificação, posicionamento e exploração de capacidades existentes como condição necessária para o desenvolvimento turístico do destino.Federal University of Minas Gerais2021-04-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/zipapplication/pdfhttps://revistas.face.ufmg.br/index.php/mtr/article/view/596610.29149/mtr.v5i2.5966Marketing & Tourism Review; v. 5 n. 2 (2020): MTR 5, 2, 2020 - agosto-dezembroMarketing & Tourism Review; Vol. 5 No. 2 (2020): MTR 5, 2, 2020 - agosto-dezembro2525-81762525-817610.29149/mtr.v5i2reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGengporhttps://revistas.face.ufmg.br/index.php/mtr/article/view/5966/3156https://revistas.face.ufmg.br/index.php/mtr/article/view/5966/3178https://revistas.face.ufmg.br/index.php/mtr/article/view/5966/3155Copyright (c) 2020 Thiago Duarte Pimentelhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPimentel, Thiago Duarte2021-04-20T05:53:15Zoai:ojs.pkp.sfu.ca:article/5966Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2021-04-20T05:53:15Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
title |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
spellingShingle |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) Pimentel, Thiago Duarte Gestão de operações; Cadeia produtiva; Planejamento e controle da produção; Turismo. Operations management; Supply chain; Planning and production control; Tourism. |
title_short |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
title_full |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
title_fullStr |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
title_full_unstemmed |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
title_sort |
A GESTÃO DE OPERAÇÕES EM ORGANIZAÇÕES DA CADEIA PRODUTIVA DO TURISMO: ANÁLISE DA OFERTA DE ATRATIVOS CULTURAIS EM JUIZ DE FORA (MG) |
author |
Pimentel, Thiago Duarte |
author_facet |
Pimentel, Thiago Duarte |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pimentel, Thiago Duarte |
dc.subject.por.fl_str_mv |
Gestão de operações; Cadeia produtiva; Planejamento e controle da produção; Turismo. Operations management; Supply chain; Planning and production control; Tourism. |
topic |
Gestão de operações; Cadeia produtiva; Planejamento e controle da produção; Turismo. Operations management; Supply chain; Planning and production control; Tourism. |
description |
This research aimed to analyze the tourism supply chain in Juiz de Fora (MG), considering the national context, both theoretical and practical, of a severe shortage of studies on the tourism production chain, as well as its management tools. Here, we have focused on the analysis of its structural components, main links, internal management process, as well as possible interorganizational relationships. In order to do it, we have theoretically resorted to a literature review on the main concepts of operations management, production management, production planning and control (PCP), logistics, logistics positioning, production chain and tourism supply, in order to analyze and to compare the proposed concepts in order to offer a theoretical model related to the tourism supply chain and then to define adequate concepts for the analysis and its use in the management of operations and the tourist destination chain. Methodologically, this study was used a mixed research, mainly quantitative, as a systematic mapping was carried out through an unintentional and probabilistic sampling with 100 of the companies that make up the tourism production chain in Juiz de Fora (MG). Also, we have complemented these data with some qualitative elements, and the analysis of the reasons for certain types of behaviors and practices of these companies. This city was chosen because it is one of the inductive tourist destinations of the State of Minas Gerais, presenting a 3rd largest tourist flow of the State, as well as the convenience of applying the research, since it is the basis of action of most of the members involved in the project. Empirically, the supply chain of tourism was considered from all its main firms: lodging, food, travel agencies, transport and cultural attractions, according to activities characteristic of tourism (IPEA, 2010). Their analysis was carried out in a systematic way from 6 blocks of questions, each with a battery of questions, which together aimed to produce an "x-ray" of the tourism production chain in Juiz de Fora. In this article, in particular, due to the extension and volume of the data, we activate the analysis of the subset of cultural attractions. The results of this segment show that despite of the revenue of 3,6 millions per year per firm, this is made in the lack of interorganizational relationships, what led us to conclude, that if it were closer and strategically integrated the development of the sector would be much better. As conclusion can be affirmed that such concepts need some modifications so that they are applied to the tourism sector, and consequently, to the service sector. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5966 10.29149/mtr.v5i2.5966 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5966 |
identifier_str_mv |
10.29149/mtr.v5i2.5966 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5966/3156 https://revistas.face.ufmg.br/index.php/mtr/article/view/5966/3178 https://revistas.face.ufmg.br/index.php/mtr/article/view/5966/3155 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Thiago Duarte Pimentel https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Thiago Duarte Pimentel https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/zip application/pdf |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; v. 5 n. 2 (2020): MTR 5, 2, 2020 - agosto-dezembro Marketing & Tourism Review; Vol. 5 No. 2 (2020): MTR 5, 2, 2020 - agosto-dezembro 2525-8176 2525-8176 10.29149/mtr.v5i2 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
_version_ |
1798321034018947072 |