Multiplicity and complexity of travel purposes: evidences from tourism demand of a large city

• Autor(a) principal: Camargo, Gabriela
• Data de Publicação: 2020
• Outros Autores: Rodrigues, Denise, Panosso Netto, Alexandre, Santos, Glauber
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Marketing & Tourism Review
• Texto Completo: https://revistas.face.ufmg.br/index.php/mtr/article/view/5807
• topic: Motivo de viagem; motivação de viagem; turista; Comportamento do turista; motivo del viaje; Motivación de viaje; Comportamiento del turista; Travel purpose, Travel motivation, Tourist, Tourist behavior.; Travel purpose; Travel motivation; Tourist; Tourist behavior

This article focuses on travel purposes by discussing and clarifying the nature of this variable fromconceptual and empirical perspectives. Traditional ways of gathering and presenting information abouttravel purposes are inadequate as they simplify reality, disregarding relevant aspects for acomprehensive inquiry on the subject. A first omission concerns multiple purposes of a single tripsince most surveys currently record only the main travel purpose. Another issue is the heterogeneityencompassed by the broad categories generally used to describe travel purpose. This article presentsand discusses the results of four surveys that interviewed a total of 4,216 tourists who visited SãoPaulo city. The multiple and heterogeneous aspects of travel purposes are examined in detail fromtourists' perspectives. Some recommendations to better specify usual travel purpose concepts arepresented. The paper also suggests that tourism demand questionnaires should be more detailed tocapture travel purposes appropriately. The multiplicity and complexity of travel purposes should notbe underestimated. Recognizing multiple purposes and the heterogeneity encompassed by traditionaltravel purpose categories are important steps for better understanding, explaining, and predictingtourism demand and consumption.