CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/5653 |
Resumo: | This article aims at determining the relationship between status consumption and the degree of innovation adoption. For this goal, we used the domain-specific innovativeness scale (1991) and the status consumption scale (1999), the latter divided into three constructs: sociability, status consumption and nonfunctional. The survey was conducted through a questionnaire. The sample was composed of 822 students from public and private high schools and colleges. The results found show a strong relationship between innovativeness and status consumption (R² = 0,112, p<0,05), innovativeness and sociability (R² = 0,015, p<0,05) and innovativeness and nonfunctional (R² = 0,097, p<0,05). The results indicate that: 1) Innovative consumers are highly integrated with social groups. 2) Innovative consumers are more concerned about the symbolic aspects of the goods. 3) Innovative consumers seek in new technological products a way of obtaining and showing status for their surroundings. |
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Marketing & Tourism Review |
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CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUSCONSUMO DE PRODUCTOS TECNOLÓGICOS: FUNCIONALIDAD AL STATUSCONSUMO DE PRODUTOS TECNOLÓGICOS: DA FUNCIONALIDADE AO STATUSConsumo de Status; Inovatividade; Consumo de Produtos Tecnológicos; Comportamento do Consumidor; Consumo SimbólicoStatus Consumption; Innovativeness; Consumption of Technological Products; Consumer Behavior; Symbolic Consumption.This article aims at determining the relationship between status consumption and the degree of innovation adoption. For this goal, we used the domain-specific innovativeness scale (1991) and the status consumption scale (1999), the latter divided into three constructs: sociability, status consumption and nonfunctional. The survey was conducted through a questionnaire. The sample was composed of 822 students from public and private high schools and colleges. The results found show a strong relationship between innovativeness and status consumption (R² = 0,112, p<0,05), innovativeness and sociability (R² = 0,015, p<0,05) and innovativeness and nonfunctional (R² = 0,097, p<0,05). The results indicate that: 1) Innovative consumers are highly integrated with social groups. 2) Innovative consumers are more concerned about the symbolic aspects of the goods. 3) Innovative consumers seek in new technological products a way of obtaining and showing status for their surroundings. Este artigo tem como objetivo determinar a relação entre consumo de status e grau de adoção de inovação. Diante disso, foi utilizada a escala de domínio específico de inovatividade (1991) e a escala de consumo de status (1999), esta última dividida em três construtos: sociabilidade, consumo de status e não funcionalidade. A pesquisa foi conduzida através de questionários. A amostra é composta por 822 estudantes de escolas e universidades públicas e privadas. Os resultados indicam forte relação entre inovatividade e consumo de status (R² = 0,112, p<0,05), inovatividade e sociabilidade (R² = 0,015, p<0,05) e inovatividade e não funcionalidade (R² = 0,097, p<0,05). Os resultados indicam que: 1) Consumidores com alto grau de inovatividade são altamente integrados com grupos sociais. 2) Estes consumidores são mais preocupados com as características simbólicas dos bens. 3) Estes consumidores identificam nos novos produtos tecnológicos uma forma de expressar status para seu arredor.Federal University of Minas Gerais2020-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.face.ufmg.br/index.php/mtr/article/view/565310.29149/mtr.v5i1.5653Marketing & Tourism Review; v. 5 n. 1 (2020): v.5, n.1, 2020 janeiro-julhoMarketing & Tourism Review; Vol. 5 No. 1 (2020): v.5, n.1, 2020 janeiro-julho2525-81762525-817610.29149/mtr.v5i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://revistas.face.ufmg.br/index.php/mtr/article/view/5653/3113Copyright (c) 2020 Lucas Emmanuel Nascimento Silva, Manoel Bastos Gomes Neto, Rebeca da Rocha Grangeiro, Jailson Santana Carneiroinfo:eu-repo/semantics/openAccessSilva, Lucas Emmanuel NascimentoGomes Neto, Manoel BastosGrangeiro, Rebeca da RochaCarneiro, Jailson Santana 2020-09-15T20:25:33Zoai:ojs.pkp.sfu.ca:article/5653Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2020-09-15T20:25:33Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS CONSUMO DE PRODUCTOS TECNOLÓGICOS: FUNCIONALIDAD AL STATUS CONSUMO DE PRODUTOS TECNOLÓGICOS: DA FUNCIONALIDADE AO STATUS |
title |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS |
spellingShingle |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS Silva, Lucas Emmanuel Nascimento Consumo de Status; Inovatividade; Consumo de Produtos Tecnológicos; Comportamento do Consumidor; Consumo Simbólico Status Consumption; Innovativeness; Consumption of Technological Products; Consumer Behavior; Symbolic Consumption. |
title_short |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS |
title_full |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS |
title_fullStr |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS |
title_full_unstemmed |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS |
title_sort |
CONSUMPTION OF TECHNOLOGICAL PRODUCS: FUNCTIONALITY TO STATUS |
author |
Silva, Lucas Emmanuel Nascimento |
author_facet |
Silva, Lucas Emmanuel Nascimento Gomes Neto, Manoel Bastos Grangeiro, Rebeca da Rocha Carneiro, Jailson Santana |
author_role |
author |
author2 |
Gomes Neto, Manoel Bastos Grangeiro, Rebeca da Rocha Carneiro, Jailson Santana |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Silva, Lucas Emmanuel Nascimento Gomes Neto, Manoel Bastos Grangeiro, Rebeca da Rocha Carneiro, Jailson Santana |
dc.subject.por.fl_str_mv |
Consumo de Status; Inovatividade; Consumo de Produtos Tecnológicos; Comportamento do Consumidor; Consumo Simbólico Status Consumption; Innovativeness; Consumption of Technological Products; Consumer Behavior; Symbolic Consumption. |
topic |
Consumo de Status; Inovatividade; Consumo de Produtos Tecnológicos; Comportamento do Consumidor; Consumo Simbólico Status Consumption; Innovativeness; Consumption of Technological Products; Consumer Behavior; Symbolic Consumption. |
description |
This article aims at determining the relationship between status consumption and the degree of innovation adoption. For this goal, we used the domain-specific innovativeness scale (1991) and the status consumption scale (1999), the latter divided into three constructs: sociability, status consumption and nonfunctional. The survey was conducted through a questionnaire. The sample was composed of 822 students from public and private high schools and colleges. The results found show a strong relationship between innovativeness and status consumption (R² = 0,112, p<0,05), innovativeness and sociability (R² = 0,015, p<0,05) and innovativeness and nonfunctional (R² = 0,097, p<0,05). The results indicate that: 1) Innovative consumers are highly integrated with social groups. 2) Innovative consumers are more concerned about the symbolic aspects of the goods. 3) Innovative consumers seek in new technological products a way of obtaining and showing status for their surroundings. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5653 10.29149/mtr.v5i1.5653 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5653 |
identifier_str_mv |
10.29149/mtr.v5i1.5653 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5653/3113 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; v. 5 n. 1 (2020): v.5, n.1, 2020 janeiro-julho Marketing & Tourism Review; Vol. 5 No. 1 (2020): v.5, n.1, 2020 janeiro-julho 2525-8176 2525-8176 10.29149/mtr.v5i1 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
_version_ |
1798321033979101184 |