Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração
Autor(a) principal: | |
---|---|
Data de Publicação: | 2024 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/8359 |
Resumo: | Objective: The objective of this article is to discover which groups of attributes exist in a ninth generation video game and which are the most relevant of these. Method: For this, a survey was carried out, using a Likert scale questionnaire distributed in the main gamer groups on Facebook, obtaining 413 respondents and 39 attributes. To consolidate the attributes, component analysis and the Top Two Box technique were used and to verify the most relevant group. Originality/Relevance: There is a considerable gap in knowledge on the subject, the situation is worsening in marketing terms, as the majority of work is related to Health and Education. Results: 5 groups of attributes were obtained that consolidate the 39 attributes mentioned. These are Price and Consistency; High yield; Games and Brand; Service and Social; and Appearance, Control and Innovation. Of these, the most relevant declared by the Brazilian consumer was the first, Price and Consistency. Theoretical/methodological contributions: Performing a component analysis on a long list of product attributes is especially interesting as it helps to identify the most important ones and directs efforts for further studies. |
id |
UFMG-16_e230428227c53c8e8485a17ee15d560d |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/8359 |
network_acronym_str |
UFMG-16 |
network_name_str |
Marketing & Tourism Review |
repository_id_str |
|
spelling |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geraçãovideogamesatributosanálise de componentesgamerjogosObjective: The objective of this article is to discover which groups of attributes exist in a ninth generation video game and which are the most relevant of these. Method: For this, a survey was carried out, using a Likert scale questionnaire distributed in the main gamer groups on Facebook, obtaining 413 respondents and 39 attributes. To consolidate the attributes, component analysis and the Top Two Box technique were used and to verify the most relevant group. Originality/Relevance: There is a considerable gap in knowledge on the subject, the situation is worsening in marketing terms, as the majority of work is related to Health and Education. Results: 5 groups of attributes were obtained that consolidate the 39 attributes mentioned. These are Price and Consistency; High yield; Games and Brand; Service and Social; and Appearance, Control and Innovation. Of these, the most relevant declared by the Brazilian consumer was the first, Price and Consistency. Theoretical/methodological contributions: Performing a component analysis on a long list of product attributes is especially interesting as it helps to identify the most important ones and directs efforts for further studies.Objetivo: O objetivo desse artigo é descobrir quais grupos de atributos existentes em um videogame de nona geração e quais os mais relevantes destes. Método: Para isso realizou-se uma survey, com o uso de questionário em escala likert distribuídos nos principais grupos gamers do Facebook, obtendo 404 respondentes e 39 atributos. Para consolidar os atributos foi utilizada a análise de componentes e a técnica de Top Two Box e para verificar o grupo mais relevante. Originalidade/Relevância: Há uma lacuna considerável de conhecimento no assunto, a situação se agrava em termos mercadológicos, pois a maioria dos trabalhos são relacionado a Saúde e Educação. Resultados: Obteve-se 5 grupos de atributos que consolidam os 39 atributos citados. Estes são Preço e Consistência; Alto Rendimento; Jogos e Marca; Serviço e Social; e Aparência, Controle e Inovação. Deste o mais relevante declarado pelo consumidor brasileiro foi o primeiro, Preço e Consistência. Contribuições teóricas/metodológicas: Realizar uma análise de componentes em uma lista longa de atributos de um produto é especialmente interessante pois ajuda na identificação dos mais importantes e direciona esforços para estudos posteriores.Federal University of Minas Gerais2024-04-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.face.ufmg.br/index.php/mtr/article/view/835910.29149/mtr.v9i1.8359Marketing & Tourism Review; Vol. 9 No. 1 (2024): v.9, n.1, 2024Marketing & Tourism Review; v. 9 n. 1 (2024): v.9, n.1, 20242525-81762525-817610.29149/mtr.v9i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://revistas.face.ufmg.br/index.php/mtr/article/view/8359/4112https://revistas.face.ufmg.br/index.php/mtr/article/view/8359/4113Copyright (c) 2024 Mario do Amaral Nascimentohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessNascimento, Mario do Amaral2024-05-05T00:56:33Zoai:ojs.pkp.sfu.ca:article/8359Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2024-05-05T00:56:33Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
title |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
spellingShingle |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração Nascimento, Mario do Amaral videogames atributos análise de componentes gamer jogos |
title_short |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
title_full |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
title_fullStr |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
title_full_unstemmed |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
title_sort |
Final Round: Análise de Componentes Aplicada a Atributos de Videogames de Nona Geração |
author |
Nascimento, Mario do Amaral |
author_facet |
Nascimento, Mario do Amaral |
author_role |
author |
dc.contributor.author.fl_str_mv |
Nascimento, Mario do Amaral |
dc.subject.por.fl_str_mv |
videogames atributos análise de componentes gamer jogos |
topic |
videogames atributos análise de componentes gamer jogos |
description |
Objective: The objective of this article is to discover which groups of attributes exist in a ninth generation video game and which are the most relevant of these. Method: For this, a survey was carried out, using a Likert scale questionnaire distributed in the main gamer groups on Facebook, obtaining 413 respondents and 39 attributes. To consolidate the attributes, component analysis and the Top Two Box technique were used and to verify the most relevant group. Originality/Relevance: There is a considerable gap in knowledge on the subject, the situation is worsening in marketing terms, as the majority of work is related to Health and Education. Results: 5 groups of attributes were obtained that consolidate the 39 attributes mentioned. These are Price and Consistency; High yield; Games and Brand; Service and Social; and Appearance, Control and Innovation. Of these, the most relevant declared by the Brazilian consumer was the first, Price and Consistency. Theoretical/methodological contributions: Performing a component analysis on a long list of product attributes is especially interesting as it helps to identify the most important ones and directs efforts for further studies. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-04-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/8359 10.29149/mtr.v9i1.8359 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/8359 |
identifier_str_mv |
10.29149/mtr.v9i1.8359 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/8359/4112 https://revistas.face.ufmg.br/index.php/mtr/article/view/8359/4113 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Mario do Amaral Nascimento https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Mario do Amaral Nascimento https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; Vol. 9 No. 1 (2024): v.9, n.1, 2024 Marketing & Tourism Review; v. 9 n. 1 (2024): v.9, n.1, 2024 2525-8176 2525-8176 10.29149/mtr.v9i1 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
_version_ |
1798321033420210176 |