Priors of voting repetition intention for the same politician

Detalhes bibliográficos
Autor(a) principal: de Oliveira, Victor Ricardo
Data de Publicação: 2020
Outros Autores: Mainardes, Emerson Wagner
Tipo de documento: Artigo
Idioma: por
Título da fonte: Gestão e sociedade
Texto Completo: https://ges.face.ufmg.br/index.php/gestaoesociedade/article/view/2749
Resumo: This study aimed to identify the influence that loyalty, interest in benefits, satisfaction and confidence in the politician have on the intention of the voter to repeat the vote in the same politician. A theoretical model was developed with the constructs in question, analogously contextualized in the marketing of products and services. After the questionnaire was completed and the data collected, the final sample consisted of 522 respondents. Data analysis was carried out by modeling structural equations and the results showed that confidence, satisfaction and interest in benefits positively and directly influence voter loyalty, thus establishing an indirect antecedent of the intention to repeat voting, given the loyalty positively and directly influences that intention. It is concluded that the intention to vote in a same politician pervades several behavioral elements of the voter, forming his loyalty to the politician in reelection.
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spelling Priors of voting repetition intention for the same politicianAntecedentes da intenção de repetição de voto no mesmo políticoPolitical marketingRepeat votingVoter loyaltyMarketing políticoRepetição de votoLealdade do eleitorThis study aimed to identify the influence that loyalty, interest in benefits, satisfaction and confidence in the politician have on the intention of the voter to repeat the vote in the same politician. A theoretical model was developed with the constructs in question, analogously contextualized in the marketing of products and services. After the questionnaire was completed and the data collected, the final sample consisted of 522 respondents. Data analysis was carried out by modeling structural equations and the results showed that confidence, satisfaction and interest in benefits positively and directly influence voter loyalty, thus establishing an indirect antecedent of the intention to repeat voting, given the loyalty positively and directly influences that intention. It is concluded that the intention to vote in a same politician pervades several behavioral elements of the voter, forming his loyalty to the politician in reelection.Este estudo teve como objetivo identificar a influência que a lealdade, o interesse em benefícios, a satisfação e a confiança no político possuem sobre a intenção do eleitor de repetir o voto em um mesmo político. Foi desenvolvido um modelo teórico com os construtos em questão, analogamente contextualizados do marketing de produtos e serviços. Confeccionado o questionário e realizada a coleta dos dados, a amostra final contou com 522 respondentes. A análise dos dados foi realizada por modelagem de equações estruturais e os resultados evidenciaram que a confiança, a satisfação e o interesse em benefícios influenciam positiva e diretamente a lealdade do eleitor, configurando-se antecedentes indiretos da intenção de repetição de voto, haja vista a verificação de que a lealdade influencia positiva e diretamente tal intenção. Conclui-se que a intenção de votar em um mesmo político perpassa diversos elementos comportamentais do eleitor, formando a sua lealdade ao político em reeleição.CEPEAD/FACE - UFMG2020-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ges.face.ufmg.br/index.php/gestaoesociedade/article/view/274910.21171/ges.v14i37.2749Management & Society Electronic Journal; Vol. 14 No. 37 (2020): January/April, 2020; 3338-3364Gestão e Sociedade; v. 14 n. 37 (2020): Janeiro/Abril de 2020; 3338-33641980-575610.21171/ges.v14i37reponame:Gestão e sociedadeinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://ges.face.ufmg.br/index.php/gestaoesociedade/article/view/2749/1455Copyright (c) 2020 Gestão e Sociedadeinfo:eu-repo/semantics/openAccessde Oliveira, Victor RicardoMainardes, Emerson Wagner2020-06-02T13:24:43Zoai:ojs.pkp.sfu.ca:article/2749Revistahttps://www.gestaoesociedade.org/gestaoesociedadePUBhttps://www.gestaoesociedade.org/gestaoesociedade/oaiges@face.ufmg.br||ricardo.ges.ufmg@gmail.com||1980-57561980-5756opendoar:2020-06-02T13:24:43Gestão e sociedade - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv Priors of voting repetition intention for the same politician
Antecedentes da intenção de repetição de voto no mesmo político
title Priors of voting repetition intention for the same politician
spellingShingle Priors of voting repetition intention for the same politician
de Oliveira, Victor Ricardo
Political marketing
Repeat voting
Voter loyalty
Marketing político
Repetição de voto
Lealdade do eleitor
title_short Priors of voting repetition intention for the same politician
title_full Priors of voting repetition intention for the same politician
title_fullStr Priors of voting repetition intention for the same politician
title_full_unstemmed Priors of voting repetition intention for the same politician
title_sort Priors of voting repetition intention for the same politician
author de Oliveira, Victor Ricardo
author_facet de Oliveira, Victor Ricardo
Mainardes, Emerson Wagner
author_role author
author2 Mainardes, Emerson Wagner
author2_role author
dc.contributor.author.fl_str_mv de Oliveira, Victor Ricardo
Mainardes, Emerson Wagner
dc.subject.por.fl_str_mv Political marketing
Repeat voting
Voter loyalty
Marketing político
Repetição de voto
Lealdade do eleitor
topic Political marketing
Repeat voting
Voter loyalty
Marketing político
Repetição de voto
Lealdade do eleitor
description This study aimed to identify the influence that loyalty, interest in benefits, satisfaction and confidence in the politician have on the intention of the voter to repeat the vote in the same politician. A theoretical model was developed with the constructs in question, analogously contextualized in the marketing of products and services. After the questionnaire was completed and the data collected, the final sample consisted of 522 respondents. Data analysis was carried out by modeling structural equations and the results showed that confidence, satisfaction and interest in benefits positively and directly influence voter loyalty, thus establishing an indirect antecedent of the intention to repeat voting, given the loyalty positively and directly influences that intention. It is concluded that the intention to vote in a same politician pervades several behavioral elements of the voter, forming his loyalty to the politician in reelection.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ges.face.ufmg.br/index.php/gestaoesociedade/article/view/2749
10.21171/ges.v14i37.2749
url https://ges.face.ufmg.br/index.php/gestaoesociedade/article/view/2749
identifier_str_mv 10.21171/ges.v14i37.2749
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ges.face.ufmg.br/index.php/gestaoesociedade/article/view/2749/1455
dc.rights.driver.fl_str_mv Copyright (c) 2020 Gestão e Sociedade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Gestão e Sociedade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv CEPEAD/FACE - UFMG
publisher.none.fl_str_mv CEPEAD/FACE - UFMG
dc.source.none.fl_str_mv Management & Society Electronic Journal; Vol. 14 No. 37 (2020): January/April, 2020; 3338-3364
Gestão e Sociedade; v. 14 n. 37 (2020): Janeiro/Abril de 2020; 3338-3364
1980-5756
10.21171/ges.v14i37
reponame:Gestão e sociedade
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Gestão e sociedade
collection Gestão e sociedade
repository.name.fl_str_mv Gestão e sociedade - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv ges@face.ufmg.br||ricardo.ges.ufmg@gmail.com||
_version_ 1797067419947106304

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