Adolescents, Aids and televesion campaigns

• Autor(a) principal: Souza, Vânia de
• Data de Publicação: 2002
• Outros Autores: Freitas, Maria Imaculada de Fátima
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Reme (Online)
• Texto Completo: https://periodicos.ufmg.br/index.php/reme/article/view/50944
• topic: Acquired Immunodeficiency syndrome - prevention & control; Healh Promotion; Television; Adolescence; Sindrome de Immunodeficiencia Adquirida prevención & control; Promoción de la Salud; Television; Adolescence; Síndrome de Imunodeficiência Adquirida - Prevenção e Controle; Promoção da Saúde; Televisão; Adolescência

Searching for possibilities of new preventive strategic actions to control AIDS among adolescents, this study aims at understanding social representations of an adolescent's group on preventive AIDS campaigns on television and how these campaigns may influence their lives, as well as discussing the best way to work HIV prevention according to the subjects' viewpoint. The methodological strategy is constructivist, making use of Participative Research (Le Boterf) for fieldwork, and also some notions of the theory of Social Representations for the analysis of information. The results demonstrated that television has a meaningful influence power on those individuals in these campaigns, in spite of its limited effect given the sparse possibilities. This study found that the issues considered important by the intended audience were left out, and the isolated way these campaigns were developed - these were the main limitations for the necessary changes of behavior in adolescents facing AIDS.