Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort

Detalhes bibliográficos
Autor(a) principal: Alano, Guilherme Faria
Data de Publicação: 2019
Outros Autores: Costa Junior, Newton Carneiro Affonso da, Campara, Jéssica Pulino
Tipo de documento: Artigo
Idioma: por
Título da fonte: Nova Economia (Online)
Texto Completo: https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218
Resumo: The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation. Keywords: peak-end rule; duration neglect; behavioral economics; field experiment
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spelling Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resortRegra do pico-fim e negligência com relação ao tempo: evidências de um experimento com hóspedes de um resort de praiaThe purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation. Keywords: peak-end rule; duration neglect; behavioral economics; field experimentO objetivo deste estudo consiste em observar se a regra do pico-fim e da negligência com relação ao tempo é verificada em hóspedes de um hotel de lazer, examinando se os clientes demonstram os vieses encontrados na literatura de economia comportamental. O experimento foi realizado com 39 hóspedes de um resort localizado em Florianópolis, Brasil, durante o verão e outono de 2015. Os principais resultados revelam que a regra do pico-fim não é confirmada completamente, já que apenas o pico mostrou-se significativo para determinar a satisfação geral. Em relação à negligência com relação ao tempo, confirma-se que a duração do evento não tem correlação com essa avaliação final. Palavras-chave: regra do pico-fim; negligência com relação ao tempo; economia comportamental; experimento de campoDepartamento de Ciências Econômicas da UFMG2019-10-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218Nova Economia; Vol. 29 No. 2 (2019): v. 29 n. 2 (2019); 677-692Nova Economia; v. 29 n. 2 (2019): v. 29 n. 2 (2019); 677-6921980-53810103-6351reponame:Nova Economia (Online)instname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218/2937Copyright (c) 2019 Guilherme Faria Alano, Newton Carneiro Affonso da Costa Junio, Jéssica Pulino Camparainfo:eu-repo/semantics/openAccessAlano, Guilherme FariaCosta Junior, Newton Carneiro Affonso daCampara, Jéssica Pulino2020-10-04T22:23:20Zoai:ojs.pkp.sfu.ca:article/4218Revistahttps://revistas.face.ufmg.br/index.php/novaeconomiaPUBhttps://revistas.face.ufmg.br/index.php/novaeconomia/oai||ne@face.ufmg.br1980-53810103-6351opendoar:2020-10-04T22:23:20Nova Economia (Online) - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
Regra do pico-fim e negligência com relação ao tempo: evidências de um experimento com hóspedes de um resort de praia
title Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
spellingShingle Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
Alano, Guilherme Faria
title_short Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
title_full Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
title_fullStr Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
title_full_unstemmed Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
title_sort Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
author Alano, Guilherme Faria
author_facet Alano, Guilherme Faria
Costa Junior, Newton Carneiro Affonso da
Campara, Jéssica Pulino
author_role author
author2 Costa Junior, Newton Carneiro Affonso da
Campara, Jéssica Pulino
author2_role author
author
dc.contributor.author.fl_str_mv Alano, Guilherme Faria
Costa Junior, Newton Carneiro Affonso da
Campara, Jéssica Pulino
description The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation. Keywords: peak-end rule; duration neglect; behavioral economics; field experiment
publishDate 2019
dc.date.none.fl_str_mv 2019-10-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218
url https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218/2937
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Departamento de Ciências Econômicas da UFMG
publisher.none.fl_str_mv Departamento de Ciências Econômicas da UFMG
dc.source.none.fl_str_mv Nova Economia; Vol. 29 No. 2 (2019): v. 29 n. 2 (2019); 677-692
Nova Economia; v. 29 n. 2 (2019): v. 29 n. 2 (2019); 677-692
1980-5381
0103-6351
reponame:Nova Economia (Online)
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Nova Economia (Online)
collection Nova Economia (Online)
repository.name.fl_str_mv Nova Economia (Online) - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv ||ne@face.ufmg.br
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