From Monomodal to Multimodal Metaphors in the Portuguese Sports Newspaper A Bola

• Autor(a) principal: Almeida, Maria Clotilde
• Data de Publicação: 2015
• Outros Autores: de Sousa, Bibiana
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Brasileira de Lingüística Aplicada (Online)
• Texto Completo: http://www.periodicos.letras.ufmg.br/index.php/rbla/article/view/6058

From the point of view of a social approach to metaphor in communication (Cameron, 2008, 2010a,2010b; Steen, 2010, 2013) in close articulation with multimodal metaphor research (Forceville, 2008, 2009, 2012), the present paper aims at analysing both monomodal and multimodal metaphors in the Portuguese sports newspaper A Bola.  Monomodal metaphor analyses targeting this newspaper (XXX, 2013) constitute the basis for the deconstruction of recent multimodal metaphors in the very same newspaper, portraying Cristiano Ronaldo. We wish to uncover conceptual affinities between monomodal and multimodal metaphors as far as their source domains are concerned, namely the source domains of WAR and RELIGION. Moreover, we aspire to identify the cultural and social references, which frame multimodal architecturings. Keywords: Metaphors in Portuguese Sports Newspapers, multimodal metaphors, social/ cultural metaphorical framings