Elementos que potencializam a intenção de compra de um vestido de noiva

Detalhes bibliográficos
Autor(a) principal: Luiza Flávia Leiva Wu
Data de Publicação: 2017
Outros Autores: Marlusa de Sevilha Gosling, Kelly Cristine Oliveira Meira, Iury Teixeira de Sevilha Gosling
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UFMG
Texto Completo: http://hdl.handle.net/1843/46075
Resumo: Because it is an event of great importance in the lives of women, brides dedicate a lot of time, energy, creativity and money to ensure that marriage is carried out in a special way. The purpose of this article was to evaluate what are the influential elements in buying a wedding dress. For this, it was considered as theoretical foundation the Theory of Planned Behavior (TCP) and symbolism. This study had the initial exploratory phase with in-depth interviews on the subject with about 10 brides. The second phase was descriptive of a quantitative nature in which respondents answered the questions according to the Likert scale from 1 to 10. In terms of the hypothesis test and the answer to the formulated problem, one has, within the researched variables, the only one that influences the intention of the purchase of the wedding dress is the attitude towards the purchase.
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spelling 2022-10-07T13:15:15Z2022-10-07T13:15:15Z20171148011419807031http://hdl.handle.net/1843/46075Because it is an event of great importance in the lives of women, brides dedicate a lot of time, energy, creativity and money to ensure that marriage is carried out in a special way. The purpose of this article was to evaluate what are the influential elements in buying a wedding dress. For this, it was considered as theoretical foundation the Theory of Planned Behavior (TCP) and symbolism. This study had the initial exploratory phase with in-depth interviews on the subject with about 10 brides. The second phase was descriptive of a quantitative nature in which respondents answered the questions according to the Likert scale from 1 to 10. In terms of the hypothesis test and the answer to the formulated problem, one has, within the researched variables, the only one that influences the intention of the purchase of the wedding dress is the attitude towards the purchase.Por se tratar de um acontecimento de grande importância na vida das mulheres, as noivas dedicam muito tempo, energia, criatividade e dinheiro para que o casamento seja realizado de maneira especial. O objetivo do presente artigo foi avaliar quais são os elementos influenciadores na compra de um vestido de noiva. Para isso, foi considerada como alicerce teórico a Teoria do Comportamento Planejado (TCP) e o simbolismo. Este estudo contou com a fase inicial de caráter exploratório com entrevistas aprofundadas sobre o tema com cerca de 10 noivas. A segunda fase foi descritiva de caráter quantitativa na qual as entrevistadas responderam às perguntas de acordo com a escala de Likert de 1 a 10. Em termos do teste de hipótese e da resposta ao problema formulado, tem-se, dentro das variáveis pesquisadas, a única que influencia a intenção da compra do vestido de noiva é a atitude em relação à compraporUniversidade Federal de Minas GeraisUFMGBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASRevista Interdisciplinar Científica AplicadaFigurinos para noivasSimbolismoVestido de noivaTeoria do comportamento planejadoSimbolismoIntenção de CompraElementos que potencializam a intenção de compra de um vestido de noivainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleLuiza Flávia Leiva WuMarlusa de Sevilha GoslingKelly Cristine Oliveira MeiraIury Teixeira de Sevilha Goslinginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMGinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGORIGINALELEMENTOS QUE POTENCIALIZAM A INTENÇÃO DE COMPRA DE UM VESTIDO DE NOIVA.pdfELEMENTOS QUE POTENCIALIZAM A INTENÇÃO DE COMPRA DE UM VESTIDO DE NOIVA.pdfapplication/pdf4578148https://repositorio.ufmg.br/bitstream/1843/46075/2/ELEMENTOS%20QUE%20POTENCIALIZAM%20A%20INTEN%c3%87%c3%83O%20DE%20COMPRA%20DE%20UM%20VESTIDO%20DE%20NOIVA.pdf6c7db8fe541e42a4246f76b0fd08b9edMD52LICENSELicense.txtLicense.txttext/plain; charset=utf-82042https://repositorio.ufmg.br/bitstream/1843/46075/1/License.txtfa505098d172de0bc8864fc1287ffe22MD511843/460752022-10-07 10:15:15.624oai:repositorio.ufmg.br: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Repositório de PublicaçõesPUBhttps://repositorio.ufmg.br/oaiopendoar:2022-10-07T13:15:15Repositório Institucional da UFMG - Universidade Federal de Minas Gerais (UFMG)false
dc.title.pt_BR.fl_str_mv Elementos que potencializam a intenção de compra de um vestido de noiva
title Elementos que potencializam a intenção de compra de um vestido de noiva
spellingShingle Elementos que potencializam a intenção de compra de um vestido de noiva
Luiza Flávia Leiva Wu
Vestido de noiva
Teoria do comportamento planejado
Simbolismo
Intenção de Compra
Figurinos para noivas
Simbolismo
title_short Elementos que potencializam a intenção de compra de um vestido de noiva
title_full Elementos que potencializam a intenção de compra de um vestido de noiva
title_fullStr Elementos que potencializam a intenção de compra de um vestido de noiva
title_full_unstemmed Elementos que potencializam a intenção de compra de um vestido de noiva
title_sort Elementos que potencializam a intenção de compra de um vestido de noiva
author Luiza Flávia Leiva Wu
author_facet Luiza Flávia Leiva Wu
Marlusa de Sevilha Gosling
Kelly Cristine Oliveira Meira
Iury Teixeira de Sevilha Gosling
author_role author
author2 Marlusa de Sevilha Gosling
Kelly Cristine Oliveira Meira
Iury Teixeira de Sevilha Gosling
author2_role author
author
author
dc.contributor.author.fl_str_mv Luiza Flávia Leiva Wu
Marlusa de Sevilha Gosling
Kelly Cristine Oliveira Meira
Iury Teixeira de Sevilha Gosling
dc.subject.por.fl_str_mv Vestido de noiva
Teoria do comportamento planejado
Simbolismo
Intenção de Compra
topic Vestido de noiva
Teoria do comportamento planejado
Simbolismo
Intenção de Compra
Figurinos para noivas
Simbolismo
dc.subject.other.pt_BR.fl_str_mv Figurinos para noivas
Simbolismo
description Because it is an event of great importance in the lives of women, brides dedicate a lot of time, energy, creativity and money to ensure that marriage is carried out in a special way. The purpose of this article was to evaluate what are the influential elements in buying a wedding dress. For this, it was considered as theoretical foundation the Theory of Planned Behavior (TCP) and symbolism. This study had the initial exploratory phase with in-depth interviews on the subject with about 10 brides. The second phase was descriptive of a quantitative nature in which respondents answered the questions according to the Likert scale from 1 to 10. In terms of the hypothesis test and the answer to the formulated problem, one has, within the researched variables, the only one that influences the intention of the purchase of the wedding dress is the attitude towards the purchase.
publishDate 2017
dc.date.issued.fl_str_mv 2017
dc.date.accessioned.fl_str_mv 2022-10-07T13:15:15Z
dc.date.available.fl_str_mv 2022-10-07T13:15:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1843/46075
dc.identifier.issn.pt_BR.fl_str_mv 19807031
identifier_str_mv 19807031
url http://hdl.handle.net/1843/46075
dc.language.iso.fl_str_mv por
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dc.relation.ispartof.pt_BR.fl_str_mv Revista Interdisciplinar Científica Aplicada
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Universidade Federal de Minas Gerais
dc.publisher.initials.fl_str_mv UFMG
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS
publisher.none.fl_str_mv Universidade Federal de Minas Gerais
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFMG
instname:Universidade Federal de Minas Gerais (UFMG)
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