MARKETING VERDE Y BENCHMARKING AMBIENTAL COMO INSTRUMENTOS DE BIOPOLÍTICA

• Autor(a) principal: Doca, Heloisa Helou
• Data de Publicação: 2022
• Outros Autores: Dias, Jefferson Aparecido, Nobre, Julia Macedo Nogueira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Direito UFMS
• Texto Completo: https://periodicos.ufms.br/index.php/revdir/article/view/11915

The aim of this paper is dedicated to analyzing the definition and importance of green marketing and environmental benchmarking, in addition to verifying the relationship among these terms and biopolitics. Such work is justified in view of the growing concern with the environment, the constitutional precepts of the social and solidarity function and the need to guarantee the preservation of the environment for present and future generations. From the deductive method, with the use of bibliographic research, it was observed that green marketing is an important tool for the company to disclose what it has done in favor of the environment and environmental benchmarking is responsible for spreading and encouraging knowledge in environmental area, as it promotes a comparative analysis of environmental protection actions carried out between companies in the same industry. It also became evident that both green marketing and environmental benchmarking are important instruments of biopolitics, since they result from the mechanisms of control and the emancipation of society, which aims to be active in the decision-making process that aims to maintain the ecologically balanced environment for present and future generations, in addition to fulfilling its social and solidarity function.