A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news"
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFMS |
Texto Completo: | https://repositorio.ufms.br/handle/123456789/4123 |
Resumo: | This work aims to analyze the discourse of self-defense and self-legitimation in the journalistic field in the face of the contemporary phenomenon of mass dissemination of the so-called "fake news". Worsened by the contemporary technological scenario and the role of an audience that was previously understood as refractory, the hypothesis arises that the field is unable to respond and find solutions that mitigate the loss of credibility, ending up seeking defense in a self-referential discourse anchored in a “naive realism” (GOMES, 2009), based on the traditional precepts of objectivity and truth, without taking into account the fact that the events narrated by Journalism refer, as a rule, to information that is attributed to third parties (KOCH, 1990), creating “real effects” (CHARAUDEAU, 2018). By clinging to precepts that have been questioned since the 19th century, Journalism ends up weakening its own self-legitimation, insofar as it bases its self-referential discourse on the same elements it fights. This dissertation uses, methodologically, the concept of ethos from the perspective of Maingueneau (2013; 2019), as well as its constitutive characteristics - pre-discursive ehtos, discursive ethos, said ethos, shown ethos and scenography - to unveil the discursive strategies (and their eventual gaps and contradictions) in the construction of the discourse of self-defense and self-legitimation of Journalism. As a result of this research, it is expected to identify in the analyzed advertising campaigns some of the tactics of convincing and engaging used by fake news, as a strategy to shape the place of speech of Journalism before its audience. |
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2021-11-22T12:15:15Z2021-11-22T12:15:15Z2020https://repositorio.ufms.br/handle/123456789/4123This work aims to analyze the discourse of self-defense and self-legitimation in the journalistic field in the face of the contemporary phenomenon of mass dissemination of the so-called "fake news". Worsened by the contemporary technological scenario and the role of an audience that was previously understood as refractory, the hypothesis arises that the field is unable to respond and find solutions that mitigate the loss of credibility, ending up seeking defense in a self-referential discourse anchored in a “naive realism” (GOMES, 2009), based on the traditional precepts of objectivity and truth, without taking into account the fact that the events narrated by Journalism refer, as a rule, to information that is attributed to third parties (KOCH, 1990), creating “real effects” (CHARAUDEAU, 2018). By clinging to precepts that have been questioned since the 19th century, Journalism ends up weakening its own self-legitimation, insofar as it bases its self-referential discourse on the same elements it fights. This dissertation uses, methodologically, the concept of ethos from the perspective of Maingueneau (2013; 2019), as well as its constitutive characteristics - pre-discursive ehtos, discursive ethos, said ethos, shown ethos and scenography - to unveil the discursive strategies (and their eventual gaps and contradictions) in the construction of the discourse of self-defense and self-legitimation of Journalism. As a result of this research, it is expected to identify in the analyzed advertising campaigns some of the tactics of convincing and engaging used by fake news, as a strategy to shape the place of speech of Journalism before its audience.Este trabalho tem por objetivo analisar o discurso de autodefesa e de autolegitimação do campo jornalístico frente ao fenômeno contemporâneo da disseminação em massa das chamadas “fake news”. No cenário tecnológico contemporâneo levanta-se a hipótese de que o campo busca defesa em um discurso autorreferente ancorado em um “realismo ingênuo” (GOMES, 2009), calcado nos preceitos tradicionais de objetividade, verdade e veracidade, deixando de levar em consideração o fato de que os eventos narrados pelo Jornalismo remetem via de regra a informações que são atribuídas a terceiros (KOCH, 1990), criando “efeitos de verdade” (CHARAUDEAU, 2018). Esta dissertação vale-se, metodologicamente, do conceito de ethos na perspectiva de Maingueneau (2008; 2013), bem como de suas características constitutivas – ehtos pré-discursivo, ethos discursivo, ethos dito, ethos mostrado e cenografia – para desvelar as estratégias discursivas (e suas eventuais lacunas e contradições) na construção do discurso de autodefesa e de autolegitimação do Jornalismo.Fundação Universidade Federal de Mato Grosso do SulUFMSBrasilDiscursoEthosAuto referênciaJornalismoFake NewsA construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news"info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisMarcos Paulo da SilvaMIRIAM CRISTINA IBANHESinfo:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UFMSinstname:Universidade Federal de Mato Grosso do Sul (UFMS)instacron:UFMSTHUMBNAILDissertação_Final.pdf.jpgDissertação_Final.pdf.jpgGenerated Thumbnailimage/jpeg1373https://repositorio.ufms.br/bitstream/123456789/4123/3/Disserta%c3%a7%c3%a3o_Final.pdf.jpgf380f9fdf12be37eff0c5d10743a5b14MD53TEXTDissertação_Final.pdf.txtDissertação_Final.pdf.txtExtracted texttext/plain384963https://repositorio.ufms.br/bitstream/123456789/4123/2/Disserta%c3%a7%c3%a3o_Final.pdf.txta6a25c66d0d29d805bd41b4555dfd0d4MD52ORIGINALDissertação_Final.pdfDissertação_Final.pdfapplication/pdf3276565https://repositorio.ufms.br/bitstream/123456789/4123/1/Disserta%c3%a7%c3%a3o_Final.pdff0dd0e2dab3a091d740a28afa073b0e7MD51123456789/41232021-11-23 03:01:54.02oai:repositorio.ufms.br:123456789/4123Repositório InstitucionalPUBhttps://repositorio.ufms.br/oai/requestri.prograd@ufms.bropendoar:21242021-11-23T07:01:54Repositório Institucional da UFMS - Universidade Federal de Mato Grosso do Sul (UFMS)false |
dc.title.pt_BR.fl_str_mv |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
title |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
spellingShingle |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" MIRIAM CRISTINA IBANHES Discurso Ethos Auto referência Jornalismo Fake News |
title_short |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
title_full |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
title_fullStr |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
title_full_unstemmed |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
title_sort |
A construção do discurso de autolegitimação do Jornalismo: uma investigação das campanhas publicitário-editoriais contra as "fake news" |
author |
MIRIAM CRISTINA IBANHES |
author_facet |
MIRIAM CRISTINA IBANHES |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Marcos Paulo da Silva |
dc.contributor.author.fl_str_mv |
MIRIAM CRISTINA IBANHES |
contributor_str_mv |
Marcos Paulo da Silva |
dc.subject.por.fl_str_mv |
Discurso Ethos Auto referência Jornalismo Fake News |
topic |
Discurso Ethos Auto referência Jornalismo Fake News |
description |
This work aims to analyze the discourse of self-defense and self-legitimation in the journalistic field in the face of the contemporary phenomenon of mass dissemination of the so-called "fake news". Worsened by the contemporary technological scenario and the role of an audience that was previously understood as refractory, the hypothesis arises that the field is unable to respond and find solutions that mitigate the loss of credibility, ending up seeking defense in a self-referential discourse anchored in a “naive realism” (GOMES, 2009), based on the traditional precepts of objectivity and truth, without taking into account the fact that the events narrated by Journalism refer, as a rule, to information that is attributed to third parties (KOCH, 1990), creating “real effects” (CHARAUDEAU, 2018). By clinging to precepts that have been questioned since the 19th century, Journalism ends up weakening its own self-legitimation, insofar as it bases its self-referential discourse on the same elements it fights. This dissertation uses, methodologically, the concept of ethos from the perspective of Maingueneau (2013; 2019), as well as its constitutive characteristics - pre-discursive ehtos, discursive ethos, said ethos, shown ethos and scenography - to unveil the discursive strategies (and their eventual gaps and contradictions) in the construction of the discourse of self-defense and self-legitimation of Journalism. As a result of this research, it is expected to identify in the analyzed advertising campaigns some of the tactics of convincing and engaging used by fake news, as a strategy to shape the place of speech of Journalism before its audience. |
publishDate |
2020 |
dc.date.issued.fl_str_mv |
2020 |
dc.date.accessioned.fl_str_mv |
2021-11-22T12:15:15Z |
dc.date.available.fl_str_mv |
2021-11-22T12:15:15Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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https://repositorio.ufms.br/handle/123456789/4123 |
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https://repositorio.ufms.br/handle/123456789/4123 |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Fundação Universidade Federal de Mato Grosso do Sul |
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UFMS |
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Brasil |
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Fundação Universidade Federal de Mato Grosso do Sul |
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